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How Fortnum & Mason Brings a Brand Story to Life with Employer Brand Content Producer, Sam Bleazard #S3E1
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Welcome back to a brand new series of the Work Happy podcast, kicking off with Sam Bleazard from Fortnum & Mason, inventors of the Scotch egg…
Sam is an Employer Brand Content Producer, and while that Scotch egg fact may seem trivial, it’s part of the all-important brand story and human experience that should underpin any successful business.
Join us for the start of series 3, where we dive into how vulnerability mirrors strength in business leaders, why you should roll out the red carpet for employees, and the merging of internal and external comms.
This episode covers
- The growing trend of merging specialisms, and cross-discipline work between PR and marketing
- Why it’s vital that there’s a human experience underpinning a business’ story
- How to protect your brand when it’s presented on external platforms
- Blurring lines between internal and external communications
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