From Underground to Mainstream The Changing Tides of 420 Festivities

Your Highness Podcast

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Diana and JR kick off the episode by discussing their favorite cannabis products, such as Wyld gummies and High AF vape cartridges, while also touching on their non-cannabis-related interests like baking and movies. The hosts then ponder the commercialization of 420 celebrations and advocate for maintaining the day's advocacy roots and community spirit.

For the Closer Look segment, Diana talks to Will Read from CannaPlanners, who provides insights into the competitive cannabis market in Vermont. Will explores the sense of community within the local industry, the challenges faced by new entrepreneurs, and the excitement over product innovation. He concludes by discussing how Canna Planners assists businesses in crafting compelling brand identities and digital marketing strategies.

0:16 - Welcome to Your Highness Podcast

1:02 - Fave Pot

4:39 - Fave Not Pot

8:27 - Main Segment

19:04 - Closer Look

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