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TWE 16: Building a Successful DTC Brand with Influencers Masterclass
Manage episode 261668511 series 2645960
In this episode of The Winning Ecommerce Experience Show, Kevin Gould from Kombo Ventures, discusses growing a successful DTC brand by adapting your marketing strategy and influencers during the downturn. Kevin talks about the following topics in great details.
- How to adapt your communications and marketing with your customers - How to be successful by leveraging influencers - Changing consumer behaviours during a pandemic
Kevin Gould is an entrepreneur, talent manager, brand builder, and investor based in Los Angeles. He is the founder and CEO of Kombo Ventures and is also a co-founder of three direct to consumer brands; Insert Name Here, a hair extensions and products brand, Wakeheart, a fragrance and scent brand aimed at Gen Z and young millennials and co-founded with the Dolan Twins, two of the largest digital influencers in the world, and Glamnetic, a leading magnetic eyeliner and lash brand.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
47 episodes
Manage episode 261668511 series 2645960
In this episode of The Winning Ecommerce Experience Show, Kevin Gould from Kombo Ventures, discusses growing a successful DTC brand by adapting your marketing strategy and influencers during the downturn. Kevin talks about the following topics in great details.
- How to adapt your communications and marketing with your customers - How to be successful by leveraging influencers - Changing consumer behaviours during a pandemic
Kevin Gould is an entrepreneur, talent manager, brand builder, and investor based in Los Angeles. He is the founder and CEO of Kombo Ventures and is also a co-founder of three direct to consumer brands; Insert Name Here, a hair extensions and products brand, Wakeheart, a fragrance and scent brand aimed at Gen Z and young millennials and co-founded with the Dolan Twins, two of the largest digital influencers in the world, and Glamnetic, a leading magnetic eyeliner and lash brand.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
47 episodes
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