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Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 26 - Fortnite: A marketing case study
Manage episode 291137317 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more.
External links referenced:
- Rob's in-depth Fortnite article. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
Share
Manage episode 291137317 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more.
External links referenced:
- Rob's in-depth Fortnite article. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
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Similar to Everybody hates your brand
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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