Best Jen Clinehens Podcasts (2024)

1
Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers 38:56

3M ago38:56

38:56

In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary time for a lot of people but it also seems to be a big o…

1
Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins 33:25

4M ago33:25

33:25

In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. We talk about wha…

1
Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White 48:25

5M ago48:25

48:25

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today. You can hear us chat about Email personalisation, the role of channels, testing strategies…

1
E65: Remember Your Why - Learning from the master of behaviour change - Stuart King 34:43

5M ago34:43

34:43

In today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he was senior scientist in the obesity and healthy weight team and he still works closely with Public Health producing and hosting The R…

1
E64 8 Top Tips for No Smoking Day 2024 19:15

5M ago19:15

19:15

This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March. For details check out our blog Want to do more? Come to the Smokefree Training Day 2024 - the day after No Smoking Day on 14th March 2024 Early bird is on!By Ruth Dale

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Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program? 14:54

6M ago14:54

14:54

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. External resources: Above Average YouTube Channel - CLICK HERE Rapha 500 YouTube video - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew …

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E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts 30:14

6M ago30:14

30:14

Happy 2024! In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education. Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring…

1
Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing 12:52

7M ago12:52

12:52

In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it. External resources: Shane Gillis Stand-up clip - CLICK HERE IPSOS data - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: You oughta know by…

1
📚3 Recommended Books (a great secret santa) 9:38

8M ago9:38

9:38

In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!) 1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis & Elliott Aronson Recommended by Samuel Salzer from E40 How to build Habits that Stick. 2) A more Beautiful Question: T…

1
E61: Rebecca & Ruth FE & HE Bootcamp Unveiled! 33:35

8M ago33:35

33:35

This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events. The title does give away the unveiling - but as they say the devil is in the detail so for more inf…

1
Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens 49:48

8M ago49:48

49:48

We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on M…

1
E60: How to use social proof with expert Jen Clinehens - Choice Hacking 32:43

8M ago32:43

32:43

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, T…

1
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose 42:04

9M ago42:04

42:04

Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme. S…

1
E59 Why you need to think like a detective to communicate change 8:14

9M ago8:14

8:14

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to make the change)? 2. What is their motive? 3. Do they have opportunity! Anyone near Plymouth, UK on 7 November - come along to our in…

1
E58 Stop making boring public health campaigns by using the science of habits 14:51

10M ago14:51

14:51

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits. They are behaviours that take place on autopilot. Habits are contextual so by focussing on the trigger and time before the behaviour tak…

1
E57 Top Mistake When Communicating Mental Health 25:59

10M ago25:59

25:59

Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues. Quote from Nedra "I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's aroun…

1
E56 Bootcamp training explained! 11:37

10M ago11:37

11:37

Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course! Not because we don't love training. But because the training is designed to focus on skills development and for busy pros who are short on time. It accelerates your learning through a dedicated one-day where we can kick-start your application of behavioural s…

1
E55 How to write killer messaging using uncertainty 18:15

10M ago18:15

18:15

Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages. We share why uncertainty is a decision killer - not great for behaviour change comms! And how you can turn that around. We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads …

1
E54 Behind The Scenes - Top Tips using COM-B with Alison Trout 41:34

11M ago41:34

41:34

This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B. Quotes "you have to quite courageous to use this approach...!" Alison Trout Three aha moments Be prepared t…

1
E53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham 23:00

11M ago23:00

23:00

Case study - internal comms. 89% increase in actual change This episode welcomes Josephine Graham. Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally w…

1
E52 Four signs your comms won't shift behaviour 21:32

11M ago21:32

21:32

Four signs your comms won't shift behaviour There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes. Remember behavioural science is of great interest because it helps us understand our audiences. To f…

1
E51 Are you an idiot magnet? 15:37

1y ago15:37

15:37

Are you an idiot magnet? Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel. The day was headlined by Thomas Erickson, author & behavioural scientist and Sam McAllister, Broadcaster & soon to be Netflix star with many other incredible speakers. It was a day about leading c…

1
E50 - AI + behavioural science = a new tool to test your creative with Phil Barden 37:46

1y ago37:46

37:46

* disclaimer* written by AI In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy. There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human …

1
E49 Unleash Your Inner Rebel with Advita Patel 26:44

1y ago26:44

26:44

In this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an experienced confidence coach and the co-founder of A Leader Like Me and Comms Edged Rebels. Vita shares her journey and discusses her book, "…

1
Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell 40:32

1y ago40:32

40:32

We have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientif…

1
E48 How to sell in behavioural science 13:55

1y ago13:55

13:55

It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you. This weeks episode explains how to do that. The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms t…

1
E47: What is behavioural science? 3 fun ways to remember. 17:40

1y ago17:40

17:40

Today's episode explains what behavioural science is in 3 fun ways. Listen in to understand behavioural science from different perspectives. This is the question many people want to ask but don't because you feel like you should know. Enjoy!By Ruth Dale

1
Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler 37:07

1+ y ago37:07

37:07

In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fr…

1
E46 Using Behavioural Science in Marketing with Nancy Harhut 24:35

1+ y ago24:35

24:35

This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT. Quote from Nancy “all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences h…

1
E45 Case study: Beat the Street reducing health inequalities & having fun! 27:46

1+ y ago27:46

27:46

This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game i…

1
Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar 38:41

1+ y ago38:41

38:41

In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashbo…

1
E44 Tips for firefighting comms pros - Play the 'who am I?' game 14:28

1+ y ago14:28

14:28

Today's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience. You may be firefighting incoming requests, or were simply brought in too late to do the level of audience understanding you would like to. But playing this simple game can really help. The Who Am I Game Answer all …

1
E43 How to apply behavioural science to internal comms with Melina Palmer 28:36

1+ y ago28:36

28:36

This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you." Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference b…

1
E42 Help! I'm not a behavioural scientist get me out of here! 11:08

1+ y ago11:08

11:08

Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here! For the third year we are asking what is working for you and what is not. We are pondering whether the term behavioural science is one of the blockers to adopting this work and proposing that maybe you do a lot of this work already but just don't kno…

1
E41 How Netflix uses behavioural science (and you can too) with Jen Clinehens 29:59

1+ y ago29:59

29:59

Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views. In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how…

1
Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley 26:25

1+ y ago26:25

26:25

We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode. We cover what CX is, the role customer's e…

1
E40: How to build habits that stick: expert tips from Samuel Salzer 47:33

1+ y ago47:33

47:33

This episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen for anyone who wants to learn more about building habits and how to make lasting change Quotes from Samuel: “The whole idea here is …

1
Best behavioural science podcasts 12:47

1+ y ago12:47

12:47

In today’s podcast we dive into our top four favourite behavioural science podcasts. The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get re…

1
The best behavioural science books 14:42

1+ y ago14:42

14:42

This week's episode is on books. We tried to use AI to write the show notes. It didn't work. But we did write a blog - or I should say - I - a human named Ruth - wrote a blog that lists all of the books talked about in today's episodes. Click here to head over to the full blog. Thanks for listening & reading.…

1
E37 COM_B in 2023 with Professor Robert West 38:19

1+ y ago38:19

38:19

In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework. We cover the basics What is COM-B and how did it co…

1
Season 3 Episode 7 - Don't forget to destroy 11:03

1+ y ago11:03

11:03

In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced: The Mark Ritson article. CLICK HERE The Webmart webinar. CLICK HERE Audio-Visual assets: Imagery: Ph…

1
Season 3 Episode 6 - Marketing Room 101 Part 2 10:24

1+ y ago10:24

10:24

In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full...... If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity! External links referenced: Rob's Tw…

1
E36 Predictions for Behavioural Science in 2023 with Dominic Ridley-Moy 24:28

1+ y ago24:28

24:28

Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network. Dominic shares three predictions for behavi…

1
Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year 17:46

1+ y ago17:46

17:46

In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics. External resources: Mark Crossfiel…

1
Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby 23:40

1+ y ago23:40

23:40

In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Th…

1
Season 3 Episode 3 - What Amazon Prime can teach us about loyalty 14:35

2y ago14:35

14:35

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources: Ronnie Chieng clip - CLICK HERE Ma…

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E35 Is your biggest problem lack of time or lack of insight? 11:45

2y ago11:45

11:45

Dear Bootcamp, I have no time! I have turned into the white rabbit from Alice in Wonderland! ANON Bootcamp says….. Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight. Quote "Our messaging has got to be based on our insight & time…

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E 34 - Don't push the big red button - power of negative social proof 13:52

2y ago13:52

13:52

Episode 34 Dear Bootcamp, Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of money and appointments are hard to come by. So if they cancel someone else use that appointment. We are still tackling the same issues a …

1
E33 Problem Page - The biggest mistake! 17:06

2y ago17:06

17:06

Episode 33 kickstarts our 3rd series The Problem Page. Q. What is the biggest mistake when planning behaviour change marketing? A. No behaviour change goal. This episode explores the reasons why we may not start with behaviour change goal and the confusion between a policy goal and a behaviour change goal. Ruth shares two case studies and how the f…

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Season 3 Episode 2 - What AC/DC can teach us about building a brand 16:31

2y ago16:31

16:31

Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand. You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not… In this episode, we give valuable lessons on…

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