The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Season 3 Episode 3 - What Amazon Prime can teach us about loyalty
Manage episode 344767103 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.
We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily.
External resources:
- Ronnie Chieng clip - CLICK HERE
- Marketing Week article on Price Promotion - CLICK HERE
- Article on Fictitious Pricing - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: Pop's Don't Lie by Peter Croswetr. CLICK HERE
55 episodes
Share
Manage episode 344767103 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.
We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily.
External resources:
- Ronnie Chieng clip - CLICK HERE
- Marketing Week article on Price Promotion - CLICK HERE
- Article on Fictitious Pricing - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: Pop's Don't Lie by Peter Croswetr. CLICK HERE
55 episodes
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Similar to Everybody hates your brand
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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