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Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Season 3 Episode 2 - What AC/DC can teach us about building a brand
Manage episode 341748737 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.
You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…
In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".
External resources:
- How Brands grow by Professor Byron Sharp CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
Share
Manage episode 341748737 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.
You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…
In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".
External resources:
- How Brands grow by Professor Byron Sharp CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
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Similar to Everybody hates your brand
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