Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins

Everybody hates your brand

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4M ago 33:25

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In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

External resources:

Loyalty Science Lab Website - CLICK HERE
Loyalty Science Lab's Future of loyalty report - CLICK HERE
Loyalty Science Lab articles on Medium - CLICK HERE
Loyalty Science Lad on LinkedIn - CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE
Music: You oughta know by Rockin' for Decades. CLICK HERE

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