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With Guest Jennifer McGinn, Senior Director of Product Marketing at Informatica
Manage episode 307929354 series 2896565
In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:
- I’m focusing on the customer. Why should I care about data?
- We have so many applications and so much data. How to prioritize?
- CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
- In transforming from a product or process centric organization to a customer centric one, where does data come into play?
- How can I be hyper personalized without being creepy?
- We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?
You will hear some inspiring real life examples and great insights from a data perspective of CX.
Some resources to learn more:
Blog: Recognizing Excellence in Customer Centricity
Blog: How to Create and Execute a Customer-Centricity Strategy
Success stories showcasing data-driven innovation for a 360-degree view of business e-book
Redefining Modern Master Data Management in the Cloud e-book
Customer Success Story Jardine Motors Group
10 episodes
Manage episode 307929354 series 2896565
In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:
- I’m focusing on the customer. Why should I care about data?
- We have so many applications and so much data. How to prioritize?
- CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
- In transforming from a product or process centric organization to a customer centric one, where does data come into play?
- How can I be hyper personalized without being creepy?
- We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?
You will hear some inspiring real life examples and great insights from a data perspective of CX.
Some resources to learn more:
Blog: Recognizing Excellence in Customer Centricity
Blog: How to Create and Execute a Customer-Centricity Strategy
Success stories showcasing data-driven innovation for a 360-degree view of business e-book
Redefining Modern Master Data Management in the Cloud e-book
Customer Success Story Jardine Motors Group
10 episodes
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