The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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With Guest Jennifer McGinn, Senior Director of Product Marketing at Informatica
Manage episode 307929354 series 2896565
Content provided by Informatica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Informatica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:
- I’m focusing on the customer. Why should I care about data?
- We have so many applications and so much data. How to prioritize?
- CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
- In transforming from a product or process centric organization to a customer centric one, where does data come into play?
- How can I be hyper personalized without being creepy?
- We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?
You will hear some inspiring real life examples and great insights from a data perspective of CX.
Some resources to learn more:
Blog: Recognizing Excellence in Customer Centricity
Blog: How to Create and Execute a Customer-Centricity Strategy
Success stories showcasing data-driven innovation for a 360-degree view of business e-book
Redefining Modern Master Data Management in the Cloud e-book
Customer Success Story Jardine Motors Group
10 episodes
Share
Manage episode 307929354 series 2896565
Content provided by Informatica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Informatica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:
- I’m focusing on the customer. Why should I care about data?
- We have so many applications and so much data. How to prioritize?
- CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
- In transforming from a product or process centric organization to a customer centric one, where does data come into play?
- How can I be hyper personalized without being creepy?
- We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?
You will hear some inspiring real life examples and great insights from a data perspective of CX.
Some resources to learn more:
Blog: Recognizing Excellence in Customer Centricity
Blog: How to Create and Execute a Customer-Centricity Strategy
Success stories showcasing data-driven innovation for a 360-degree view of business e-book
Redefining Modern Master Data Management in the Cloud e-book
Customer Success Story Jardine Motors Group
10 episodes
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Similar to Data Driven CX
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
continue reading
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