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093 - Case Study: 80% Traffic Drop - Conversions Rising
Manage episode 353641554 series 2931779
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In this episode, we'll be discussing how our agency, SEO Leverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality of their traffic had changed due to a large amount of irrelevant content being published on their site. To solve this problem, we made some tough decisions and removed 80% of the site's traffic in order to increase the relevance of the remaining traffic. The result was a significant increase in conversions. The takeaway from this case study is the importance of relevance in driving conversions and the potential negative impact of irrelevant content on a website's performance.
Podcast Highlights:
00:01 Prologue
00:35 How did our agency increase a client's website conversions by dropping their traffic by 80%?
03:15 What was the problem causing the decline in conversions for our client?
03:58 How did we increase the relevance of the remaining traffic on the client's website?
04:33 What was the outcome of focusing on conversions rather than traffic for our client?
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
100 episodes
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