12. Surviving the Storm: Building and Running a SaaS During a Recession.

The Non-Tech Founders' Podcast

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.

We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the ideas and how we are implementing them in our businesses.

We cover:

• Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.
• How offering a lower discount can actually prevent churn and make you more money.
• The benefits and drawbacks of freemium – and who should consider it.
• Why you should focus on building a community and helping people – even if they're not ready to buy.
• Should you go after your competitor's customers?
• Playing the long game. How you can plant the right seeds now and harvest them later.