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How Is a New Brand Supposed to Find Distribution in the US?

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Manage episode 364901574 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the big get bigger, many new brands and foreign brands are wondering how to get attention in the massive and complicated US distribution landscape? Sara Harmelin, Vice President – Digital & Innovation at Allied Beverage Group, and Michael Bilello, Executive Vice President – Strategic Communications & Marketing at WSWA, are both part of Access Craft, a program from WSWA to help smaller and new-to-market brands navigate the three-tier system and get the most of out their distributors. They share some success stories, best practices, and sage advice on finding success in the US market.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 364901574 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the big get bigger, many new brands and foreign brands are wondering how to get attention in the massive and complicated US distribution landscape? Sara Harmelin, Vice President – Digital & Innovation at Allied Beverage Group, and Michael Bilello, Executive Vice President – Strategic Communications & Marketing at WSWA, are both part of Access Craft, a program from WSWA to help smaller and new-to-market brands navigate the three-tier system and get the most of out their distributors. They share some success stories, best practices, and sage advice on finding success in the US market.

  continue reading

101 episodes

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