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The Secret to Long-Term Memberships - Chris Appiah
Manage episode 366868054 series 2916180
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In this episode of Yoga Biz Camp, Michael welcomes Chris Appiah from The Sales Arms and Stephanie Breaux Bradley. They discuss the importance of intro offers in the yoga and fitness industry and strategies to convert those intro offers into long-term memberships.
Chris explains that the three-class offer works best for someone who is new to fitness and is looking for structure and guidance. On the other hand, an unlimited intro offer works best for someone who is already familiar with fitness and knows what they want.
Chris emphasizes the importance of tailoring the experience to the client and finding out their "why." He explains that the sales process should be continuous and not just limited to the intro offer. Member management is also crucial to ensure that clients remain consistent in their fitness journey.
During the episode, Michael, Stephanie and Chris also discuss the challenges of the boutique fitness industry, the importance of visuals in the studio, and the psychology behind pricing packages.
Show Notes
- Importance of intro offers in the fitness industry
- Tailoring the experience to the client and finding out their "why"
- Strategies to convert intro offers into long-term memberships
- Continuous sales process and member management
- Challenges of the boutique fitness industry
- Importance of visuals in the studio
- Psychology behind pricing packages
THE SALES ARMS
YOGA BIZ CHAMP DIRECT BOOKING LINK
WITH THE SALES ARM OWNER CHRIS APPIAH
LINKS MENTIONED IN EPISODE:
www.cars.com
https://sendhelios.com/
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
http://www.yogabizchamp.com/podlink
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https://yogabizchamp.link/podlink
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