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[137] How MSPs can Overcome Their Fear of Sales and Win Clients
Manage episode 379182629 series 1170577
In this episode, Richard Tubb speaks to sales expert Danny Boyle, author of "Sell More, do Less, an MSP and IT Specialists' Guide to Better Sales Calls.” Danny’s a sales leader with a proven history of success in driving step change growth for cloud software brands in the IT industry. He shares his advice on how MSPs can become comfortable with selling.
They talk about Danny’s background, how he got started in the IT space, who Ninja One are and what Danny does there. Richard asks Danny what inspired him to write a book and why now.
Danny and Richard also dig into sales tactics and how to do better with selling. They look at the reasons why MSPs struggle with sales, the skills you need, and why Danny believes anyone can sell.
Danny also shared the biggest mistake MSPs make when they think about selling, his BANK OUT process and the structure and cycle of sales. He also explains why he thinks he has such a high closing rate.
Plus, Danny tells Richard how studying psychology and sociology taught him how to build better relationships and who he considers as mentors in the IT space as well as what he does in his spare time.
Mentioned in This Episode
- MSP Expert Rick Yates
- Psychologist Jordan B. Peterson
- Book: Bob Burg: The Go Giver
- MSP Expert James Steel
Mentioned in this episode:
Get MSP Insights every Tuesday
Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.
193 episodes
Manage episode 379182629 series 1170577
In this episode, Richard Tubb speaks to sales expert Danny Boyle, author of "Sell More, do Less, an MSP and IT Specialists' Guide to Better Sales Calls.” Danny’s a sales leader with a proven history of success in driving step change growth for cloud software brands in the IT industry. He shares his advice on how MSPs can become comfortable with selling.
They talk about Danny’s background, how he got started in the IT space, who Ninja One are and what Danny does there. Richard asks Danny what inspired him to write a book and why now.
Danny and Richard also dig into sales tactics and how to do better with selling. They look at the reasons why MSPs struggle with sales, the skills you need, and why Danny believes anyone can sell.
Danny also shared the biggest mistake MSPs make when they think about selling, his BANK OUT process and the structure and cycle of sales. He also explains why he thinks he has such a high closing rate.
Plus, Danny tells Richard how studying psychology and sociology taught him how to build better relationships and who he considers as mentors in the IT space as well as what he does in his spare time.
Mentioned in This Episode
- MSP Expert Rick Yates
- Psychologist Jordan B. Peterson
- Book: Bob Burg: The Go Giver
- MSP Expert James Steel
Mentioned in this episode:
Get MSP Insights every Tuesday
Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.
193 episodes
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