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How TV is borrowing from the social media ad playbook
Manage episode 380049681 series 2805892
Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium.
Guest: Pooja Midha
Host: Mike Shields
Sponsored by: Comcast Advertising
Produced by: Fresh Take
172 episodes
Manage episode 380049681 series 2805892
Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium.
Guest: Pooja Midha
Host: Mike Shields
Sponsored by: Comcast Advertising
Produced by: Fresh Take
172 episodes
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