Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to DTC POD: How The Best Brands Are Built
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#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers
Manage episode 381024817 series 3240815
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode brought to you by Trend & Finaloop.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Jeremy Barbara and Sundays
2. YouTube as an Effective Platform for Influencer Marketing
3. Creating a Strategy for Influencer Campaigns
4. Successful Influencer Campaign Examples
5. Team Structure for Influencer Marketing
6. Advertising on Different Platforms
7. Tracking and Evaluating Influencer Campaign Performance
8. Pricing and Budgeting for Influencer Marketing
9. Testing Influencers and Building Relationships
Timestamps
03:23 Building influencer program: test, optimize, scale.
05:52 Jeremy, variety of companies, strategy, influencers, products.
11:00 Influencer marketing often starts with one person.
12:23 How to find affordable channels.
18:11 Influencer rates vary based on platform, agency.
20:14 Not all platforms are equal, be strategic.
23:01 Using links, codes, surveys, and influencers to track YouTube video success.
26:19 Driving clear CTAs with trackable campaigns.
30:44 Coming up with unique creative.
34:01 Limited time, optimize CPA, reach, influencers.
38:10 TikTok Shop
42:32 Understand audience demographics, come across opportunities naturally.
44:15 Audience movement across channels signals influence.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Jeremy Barbara - Head of Influencer Marketing at Sundays
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic
345 episodes
Share
Manage episode 381024817 series 3240815
Content provided by DTC Pod, Ramon Berrios, and Blaine Bolus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Pod, Ramon Berrios, and Blaine Bolus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode brought to you by Trend & Finaloop.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Jeremy Barbara and Sundays
2. YouTube as an Effective Platform for Influencer Marketing
3. Creating a Strategy for Influencer Campaigns
4. Successful Influencer Campaign Examples
5. Team Structure for Influencer Marketing
6. Advertising on Different Platforms
7. Tracking and Evaluating Influencer Campaign Performance
8. Pricing and Budgeting for Influencer Marketing
9. Testing Influencers and Building Relationships
Timestamps
03:23 Building influencer program: test, optimize, scale.
05:52 Jeremy, variety of companies, strategy, influencers, products.
11:00 Influencer marketing often starts with one person.
12:23 How to find affordable channels.
18:11 Influencer rates vary based on platform, agency.
20:14 Not all platforms are equal, be strategic.
23:01 Using links, codes, surveys, and influencers to track YouTube video success.
26:19 Driving clear CTAs with trackable campaigns.
30:44 Coming up with unique creative.
34:01 Limited time, optimize CPA, reach, influencers.
38:10 TikTok Shop
42:32 Understand audience demographics, come across opportunities naturally.
44:15 Audience movement across channels signals influence.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Jeremy Barbara - Head of Influencer Marketing at Sundays
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic
345 episodes
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Similar to DTC POD: How The Best Brands Are Built
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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Go offline with the Player FM app!
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