Convert Fans: Driving first party channel success with Slutty Vegan

The Digital Restaurant

How do you build a food empire with a provocative name and a loyal following? You'd surely like to hear from Jason Crain, the President of Slutty Vegan, about the brand's meteoric rise and the strategies that helped them drive conversion and traffic. This episode will let you peek behind the curtain to see how big brand experience with the likes of Amazon and Shazam has informed their customer engagement. As we delve into their innovative use of text messaging, website interactions, social media, and how they handle customer feedback, nothing is off the table.
Pinky Cole's key executive colleague offers you a journey into a distinct 1P experience for its customers. We'll explore their use of QR codes that catapult customers into a their heavily branded world and leads to higher frequency of orders. Check out how they've made a statement with their packaging and created a frictionless ordering experience. Strap in as we venture into the future of augmented reality in restaurant spaces and how it could potentially redefine your dining experience.

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Chapters

1. Convert Fans: Driving first party channel success with Slutty Vegan (00:00:00)

2. Learning from other verticals (00:02:44)

3. Multiple points of engagement (00:04:39)

4. Guest engagement metrics (00:06:24)

5. Using technology to drive resource efficiency (00:07:58)

6. Resourcing from other verticals (00:10:04)

7. Design with first party channels in mind from the outset (00:11:23)

8. The importance of being distinctly different (00:13:51)

9. The numbers engaging with Slutty Vegan (00:14:17)

10. Drawing attention to first party channels (00:15:09)

11. Frictionless experiences (00:16:12)

12. Augmented Reality - The new face of training (00:17:28)