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Mastering the New Dance of Consumer Expectations
Manage episode 397150886 series 3481684
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Ever wondered why the pull of your favorite brand is so strong, or why some products seem to fade into oblivion while others redefine an entire industry? Join us as we unravel the mysteries of consumer loyalty and the collapse of the traditional marketing funnel. We're peeling back the layers to reveal how loyalty has evolved from a simple choice between two brands to a complex dance where consumer expectations lead and brands must follow.
In this episode, we're not just talking about trends; we're dissecting the intimate relationship between emotional connections and market share. It's not about Apple versus Samsung or just smartphones and retail – this is about how industry titans capture our hearts and wallets, and why some fail to keep up.
Join Robert Passikoff and me as we examine the seismic shifts in brand allegiance over the last 27 years, highlighting the 'loyalty juggernauts' that have mastered the art of aligning with consumer desires. We'll also look into the crystal ball to see where simplicity and intuitive design are taking industries like streaming and electronics. So tune in, and arm yourself with the knowledge to bridge the gap between what customers expect and what your brand delivers.
Chapters
1. The Shift in Loyalty Paradigm (00:00:00)
2. Market Dominance and Loyalty in Categories (00:05:59)
3. Comparing Loyalty and Consumer Expectations (00:13:29)
4. Consumer Expectations and Brand Rankings (00:20:10)
90 episodes
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