#37 Mixing Mindsets: Ego, Collaboration, and Social Media Mastery with guest Karen Leano

Get Intentional with Mary

In this thought-provoking episode of "Get Intentional with Mary," host Mary Massey and special guest Karen Leano dive deep into the transformative world of overcoming the ego barrier and how doing so can foster powerful collaborations, especially in the context of social media and influencer marketing.
Together, they explore the intricacies of partnership, sharing personal challenges and breakthroughs, and offering invaluable advice on joining forces with influencers to amplify your business’s visibility and reach. Don't miss Karen's expert insights into the realm of authenticity and engagement on social media platforms.
Tune in for a conversation filled with personal anecdotes, strategic wisdom, and an upcoming opportunity to connect directly through a masterclass and coffee chats via Zoom.
5 Key Takeaways:

1. The Trust Factor: Understand the inherent trust that influencers have with their audience and how collaborating with them can transfer that trust to your business, instantly building credibility and rapport with potential customers.
2. Engagement over Numbers: Learn why deep engagement, such as thoughtful responses and authentic interactions from influencers with their followers, is more valuable than sheer follower count when considering a partnership for your brand.
3. Budgeting for Influence: Get the lowdown on the budget ranges for working with influencers—from modest campaigns to premium productions—and why adjusting your budget to align with your goals is crucial for influencer marketing success.
4. Authenticity Wins: Hear why being relatable and authentic on social media is non-negotiable and how partnering with the right influencers who embody your values leads to more meaningful and successful collaborations.
5. Ego vs. Growth: Discover the importance of personal growth in the social media landscape. Mary and Karen emphasize overcoming internal dialogues and the fear of visibility to embrace a growth mindset, improve business practices, and foster fulfilling partnerships.
Don't forget to subscribe to "Get Intentional with Mary" for upcoming episodes, and join us for a deeper understanding of breaking through barriers to transform the way you engage with others, both online and off.
You can find Karen on Instagram at:
www.instagram.com/parisandalatte
www.instagram.com/karenleanocreative
Too book Karen for a 15 minute chat, click here.
To book a 45 minute free coaching session with Mary, click here.

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• Music by Stockaudios and Lesfm at Pixabay.com