If You Love Canned Cocktails, Then Curitif Are Bringing Out A Pina Colada

Cocktails Distilled

No matter what you think of RTDs, you can’t argue with the convenience factor - a fact that has driven the sector into a meteoric rise since COVID.

Although figures show that the sector is beginning to plateau, the premium end of the category is still seeing growth and a demand for new variations.

One such premium brand that has been making its mark is Australia’s Curitif - a brand that believes its expressions empower consumers to redefine their occasions.

With a luxury, high-end image, the brand seeks to constantly express its core values of quality, convenience, and sustainability.

To find out more about this, we talked to the brand’s founder, Matt Sanger, about cocktails, the future of the category, and a shiny, new expression the brand is about to release.

Chapters

1. If You Love Canned Cocktails, Then Curitif Are Bringing Out A Pina Colada (00:00:00)

2. Would you say that you have achieved all that you set out to do? (00:01:52)

3. How do you choose what you're going to bring out and how do you know if it's going to work? (00:04:56)

4. What sort of turnaround are you looking at? (00:08:01)

5. But your primary selling point is the natural ingredients? (00:12:33)

6. Now, you mentioned earlier that you're making a larger can for the US market. Does that mean you're changing your formulation for that market? (00:14:56)

7. Are you going to have to transplant or replicate what you have in Port Melbourne and have it in the States to be able actually to meet the demand? (00:16:11)

8. How difficult is it going to be to express to them the real taste of your product? (00:18:17)

9. And how close are you to a US launch? (00:20:28)

10. In the meantime, we should probably discuss what we're here to discuss, which is the Pina Colada you're about to release. (00:20:54)

11. I was surprised when you said earlier that your cocktails are being used on-premise. (00:25:47)

12. So you are providing an easy way for people to have cocktails on tap in their venue with those kegs. (00:28:45)

13. There must be some cocktails that are difficult to do in that format? (00:30:13)

14. How far ahead do you actually work? (00:31:34)

15. As you start reaching new markets, though, as the business gets bigger and bigger, that scrappiness is going to be lost, isn't it? (00:32:56)

16. Where are you available? (00:33:56)

17. So you're not plateauing like the rest of the RTD industry? (00:35:52)

18. Will there come a time when you'll produce non-alc cocktails? (00:38:04)

19. What do you think it is about these 70s and 80s drinks that have made such a revival in recent times? (00:40:59)

20. How many cocktails are there in the main range? (00:42:30)