Ep. 131: Farming the Future: Norm Peters of Silver Oak on Viticulture & Sustainability

Vint Podcast

In this episode of the Vint Podcast, Brady Weller and Billy Galanko talk (and sing) with Norm Peters, the Vineyard Director at Silver Oak (and Twomey) Wine Estates. With over two decades of experience in viticulture and vineyard management, Norm brings a wealth of knowledge and expertise to the world of wine. From his early beginnings at Poppycock Vineyards (and elementary education before that!) to his current role at Silver Oak & Twomey, Norm has been at the forefront of sustainable farming, vineyard innovation, and quality grape production for several years.

Norm's impressive career includes leadership roles at Trinchero Family Estates and The Wine Group, where he implemented technologies like autonomous tractors and vineyard mechanization, as well as many sustainability measures. As an adjunct assistant professor at Saint Mary's College of California, he has also shared his passion for viticulture and enology with aspiring wine professionals.

In this episode, we'll delve into Norm's journey through the vineyards, exploring the intricate details of vineyard operations and the impact of viticulture on winemaking. Discover how sound vineyard practices and a commitment to excellence in managing a staff have shaped some of the finest wineries in the industry.

Chapters:
00:21 Hosts' Personal Vineyard Stories

06:55 Interview with Norm Peters Begins

07:13 Norm Peters' Background and Career Journey

12:22 Insights on Viticulture and Vineyard Management

22:39 Challenges and Innovations in Vineyard Operations

27:16 Global Challenges in Agriculture

27:42 Human Capital and Sustainability in Vineyards

29:15 Balancing Sustainability Practices

31:56 Ensuring Worker Well-being

37:35 Quality Control in Winemaking

42:24 Tasting and Picking Grapes

45:50 Personal Reflections and Wine Preferences

48:06 Country Music and Wine

50:21 Conclusion and Final Thoughts

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Cheers!
Past Guests Include: William Kelley, Peter Liem, Eric Asimov, Bobby Stuckey, Rajat "Raj" Parr, Erik Segelbaum, André Hueston Mack, Emily Saladino, Konstantin Baum, Landon Patterson, Heather Wibbels, Carlton "CJ" Fowler, Boris Guillome, Christopher Walkey, Danny Jassy, Kristy Wenz, Dan Petroski, Buster Scher, Andrew Nelson, Jane Anson, Tim Irwin, Matt Murphy, Allen Meadows, Altan Insights, Tim Gaiser, Vince Anter, Joel Peterson, Megan O'Connor, Adam Lapierre, Jason Haas, Ken Freeman, Lisa Perrotti-Brown,...