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Digital Opps for Your Fixed Ops w/ Herb Anderson
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With a market penetration of just, approximately, 30%, there is plenty of room to grow the service-side of your dealership. In this episode of the KPI Cafe, Herb Anderson joins host Dane Saville to talk about the tactics and strategy of your your fixed operations, diving into specific actionable takeaways that you can analyze for your dealership to help challenge your internal marketing team or marketing partner by asking the right questions while equipped with the right knowledge.
Here's what you can expect:
3:40 Lessons Learned About the Importance of Service Marketing?
- Differentiators are now common practice
- Educating/Re-Educating Consumer
- Being More Purposeful
7:20 Tactics and Strategies to Build Relevancy for Service
- Speak to the customer
- Transparency
- Cohesive website
- Google My Business
- More than incentive-based
11:57 Importance of Breaking Out GMB Listings
- Information
- Planned vs. Emergency
- Proper Routing
14:02 Content for GMB Listings
- Alignment across channels
16:25 Is Paid Search Channel for Service Marketing?
- Coverage
- Understand Your Performance
19:34 Still Room for Social Media?
- Omnichannel
- Consistency
22:20 Other Methods to Promote Service
- YouTube
- Be the Resource
26:20 Dealer Talk Podcast
Chapters
1. Lessons Learned About the Importance of Service Marketing? (00:03:40)
2. Tactics and Strategies to Build Relevancy for Service (00:07:20)
3. Importance of Breaking Out GMB Listings (00:11:57)
4. Content for GMB Listings (00:14:02)
5. Is Paid Search Channel for Service Marketing? (00:16:25)
6. Still Room for Social Media? (00:19:34)
7. ther Methods to Promote Service (00:22:20)
8. Dealer Talk Podcast (00:26:20)
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