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Content provided by Double Your Freelancing, Brennan Dunn, and Zach Swinehart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Your Freelancing, Brennan Dunn, and Zach Swinehart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers
Manage episode 424355663 series 1402087
Content provided by Double Your Freelancing, Brennan Dunn, and Zach Swinehart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Your Freelancing, Brennan Dunn, and Zach Swinehart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Full show notes: https://dyf.link/episode141
In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.
You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.
This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.
I also talk about:
- The true cost of acquiring clients and why expecting them to be free can hurt your business
- The importance of tracking and understanding your numbers to gain control over your client acquisition process
- How opportunity cost plays a crucial role in your lead generation efforts
- Practical strategies to shift your mindset and approach with client acquisition
- Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources
Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.
Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer
147 episodes
Share
Manage episode 424355663 series 1402087
Content provided by Double Your Freelancing, Brennan Dunn, and Zach Swinehart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Your Freelancing, Brennan Dunn, and Zach Swinehart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Full show notes: https://dyf.link/episode141
In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.
You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.
This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.
I also talk about:
- The true cost of acquiring clients and why expecting them to be free can hurt your business
- The importance of tracking and understanding your numbers to gain control over your client acquisition process
- How opportunity cost plays a crucial role in your lead generation efforts
- Practical strategies to shift your mindset and approach with client acquisition
- Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources
Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.
Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer
147 episodes
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Similar to Double Your Freelancing Podcast
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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