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Content provided by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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3 Things To Consider When Investing in the Business

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Manage episode 425894398 series 2925478
Content provided by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When we consider investing in something in PelvicSanity, we use three simple questions to help us make a decision and sort through all of the marketing 'buzz' out there.
So here are the things to consider:
1) Is it financially safe?
Can you actually afford the program or coaching? How would you break-even on the program? Often it's helpful to break this into new patients. If each new patient is worth about $1,500, how many patients would you need to make it pay for itself?
This is the one non-negotiable - if it's not a 'safe' choice, it's not something we consider.
2) Is there a high potential ROI?
If your business has a lot of room to grow and you trust a program, it may have a lot of financial upside. Or if it allows you to hire earlier than you otherwise would. Or create a better job experience for your employees so they stay longer. You're basically asking yourself if the benefits of this program have a significant possible financial upside.
3) Does it 'lighten the load'?
We know owning a business is hard. There's stress around wondering what to do, where to focus your energy and where you can set boundaries. Everything feels difficult, often because you're doing it for the first time!
Does this have the ability to give us better quality of life? We call that the intangible ROI. It's one of the reasons the group aspect of our programs is so important - that sense of community and accountability is incredible and makes business ownership easier and more fun.
Business Accelerator Program - Closing Today!
If you were on the fence about the Accelerator Program, hope this helps you make a decision (one way or the other)! Doors are closing today, so it's time to make moves.
All the details and register here: www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

  continue reading

435 episodes

Artwork
iconShare
 
Manage episode 425894398 series 2925478
Content provided by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Cozean, PT, DPT, WCS & Jesse Cozean, Nicole Cozean, PT, DPT, WCS, and Jesse Cozean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When we consider investing in something in PelvicSanity, we use three simple questions to help us make a decision and sort through all of the marketing 'buzz' out there.
So here are the things to consider:
1) Is it financially safe?
Can you actually afford the program or coaching? How would you break-even on the program? Often it's helpful to break this into new patients. If each new patient is worth about $1,500, how many patients would you need to make it pay for itself?
This is the one non-negotiable - if it's not a 'safe' choice, it's not something we consider.
2) Is there a high potential ROI?
If your business has a lot of room to grow and you trust a program, it may have a lot of financial upside. Or if it allows you to hire earlier than you otherwise would. Or create a better job experience for your employees so they stay longer. You're basically asking yourself if the benefits of this program have a significant possible financial upside.
3) Does it 'lighten the load'?
We know owning a business is hard. There's stress around wondering what to do, where to focus your energy and where you can set boundaries. Everything feels difficult, often because you're doing it for the first time!
Does this have the ability to give us better quality of life? We call that the intangible ROI. It's one of the reasons the group aspect of our programs is so important - that sense of community and accountability is incredible and makes business ownership easier and more fun.
Business Accelerator Program - Closing Today!
If you were on the fence about the Accelerator Program, hope this helps you make a decision (one way or the other)! Doors are closing today, so it's time to make moves.
All the details and register here: www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

  continue reading

435 episodes

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