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Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Samsung Plans to Compete for TV Dollars With its Own FAST and Data
Manage episode 432843122 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.
Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce.
Takeaways
• How Samsung uses this data to power content recommendations and precision targeting for advertisers.
• Navigating the evolving TV advertising landscape and currency discussions.
• Samsung's gaming initiatives and reaching the gaming audience.
• Samsung's fast-growing CTV platform and content partnerships.
• Emerging opportunities around shoppable TV and innovative ad formats.
Guest: Michael Scott
Host: Mike Shields
Sponsored by: Acast
188 episodes
Share
Manage episode 432843122 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.
Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce.
Takeaways
• How Samsung uses this data to power content recommendations and precision targeting for advertisers.
• Navigating the evolving TV advertising landscape and currency discussions.
• Samsung's gaming initiatives and reaching the gaming audience.
• Samsung's fast-growing CTV platform and content partnerships.
• Emerging opportunities around shoppable TV and innovative ad formats.
Guest: Michael Scott
Host: Mike Shields
Sponsored by: Acast
188 episodes
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Similar to Next in Media
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