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The What, The How, And The Way Of Your Business
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The What, The How, And The Way Of Your Business Million Dollar Box Seminar September 18-19 Red Bank, NJ http://www.milliondollargym.com/MDG/ Cash Ins: Paul Reddick: App called Menu Bar Countdown -Control your time Vince Gabriele: Hand-written card -Make this systemized Geo Derice: Don’t post a picture without a caption -Frame what the person is thinking when they see your picture Joe Meglio: Send an exit letter for any member who doesn’t join your program -Personalize it -Let them know they’re always welcome to come back and train with you -Great for athletes leaving for the season Andres Gonzalez: Follow up after the first workout/consult -Separates you from the other impersonal experiences at big box gyms -Shows your compassion Quote of The Day: “The dog that usually tries to pick up two bones usually drops both” Show Notes: ? The What: Defines who you’re going to train/target/go after and what you do. ? The How: How do you do business? Hint: Your systems. ? The Way: This can put you in a completely different category than your competition. You want your customers to do 5 things on the path from prospect to ideal customer: 1. Respond to your ads, blog content, newsletters, etc 2. After they’ve raised their hand saying they want to know more, you need to get them to show up and come in to your gym 3. Buy. Become your client, 4. Retain and have them be your client longterm. 5. Refer other people to your business. Great systems in a business are unseen. Recommended Resources: ? Dan Kennedy Cash Out: 1. Ask yourself the questions of what obstacles would keep prospects and clients from coming back. 2. They way of your business determines the success of your business. 3. Build little strands of trust with promises you can keep. 4. Find ways to make your prospect’s experience before coming into your gym just like Disney does. 5. Have laser focus on who you’re targeting. 6. The experiences people have with your business need to be systemized and consistent.
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