[07] How To Create a Great Mini Marketing Message

TubbTalk: The Podcast for Managed Service Providers

In this episode, Richard speaks with public speaking coach and trainer Alan Matthews on how to create a great mini marketing message. In our discussion Alan and I talk about:

• The BIG mistake nearly all business owners make when they talk about their businesses
• The key elements of a successful marketing message and a 60 second elevator pitch
• Why using labels switches people off
• How to use questions to grab attention
• How to differentiate yourself from the competition
• The importance of choosing, and addressing, a niche
• How to use your marketing message to get more referrals

Mentioned in This Episode

• Alan Matthews Training
• Free eBook – The Sixty Second Pitch. How To Attract Clients By Talking About Your Business.
• Alan Matthews on Twitter
• Alan Matthews on LinkedIn

Mentioned in this episode:

Get MSP Insights every Tuesday

Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.