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120: What You Need to Know About Facebook's Analytics Platform

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Manage episode 182677126 series 74225
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business.

Interview Highlights

  • 1:30 The new Facebook analytics package overview
  • 2:05 Why is this topic important to our listeners?
  • 6:00 How many people have the analytics dashboard and who is using it?
  • 7:14 People vs. pixel-based marketing…
  • 10:05 How to make an impact on your business with FB analytics
  • 15.09 The NEW-NEW stuff – building custom dashboards
  • 17:18 Helpful examples for building dashboards
  • 19:47 How to optimize with “Breakdowns”
  • 22:30 How do the analytic results affect the way you serve ads?
  • 25:31 How does the new FB platform help with event de-bugging?
  • 28:30 Inside the mind of Andrew Foxwell…last minute tips!

  continue reading

423 episodes

Artwork
iconShare
 
Manage episode 182677126 series 74225
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business.

Interview Highlights

  • 1:30 The new Facebook analytics package overview
  • 2:05 Why is this topic important to our listeners?
  • 6:00 How many people have the analytics dashboard and who is using it?
  • 7:14 People vs. pixel-based marketing…
  • 10:05 How to make an impact on your business with FB analytics
  • 15.09 The NEW-NEW stuff – building custom dashboards
  • 17:18 Helpful examples for building dashboards
  • 19:47 How to optimize with “Breakdowns”
  • 22:30 How do the analytic results affect the way you serve ads?
  • 25:31 How does the new FB platform help with event de-bugging?
  • 28:30 Inside the mind of Andrew Foxwell…last minute tips!

  continue reading

423 episodes

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