My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
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Kris Carlson is an Independent Sales Consultant and Senior Executive Vice President. After hearing about a Direct Sales opportunity from a friend in Minnesota and finding out about the that company's mission and product line, she saw the opportunity to provide for her family, reduce the chemicals in her own home while saving money and time, and share with others how they could do the same. After much success in her home state of Minnesota, Kris relocated her family to North Carolina in 2013 ...
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389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki
45:12
45:12
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Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguish…
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388: (NEW) It Was The Best of Times, It Was the Worst of Times
27:13
27:13
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27:13
The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened. So what happened? A lot of unexpected things change…
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The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You’ll Learn From This Episode: How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look …
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386: We Recap BFCM: What Worked & What Didn’t
27:01
27:01
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The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You’ll Learn From This Episode: Diversifying your offer Buy now, pay later & the state of the American consumer SMS overload: w…
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385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
36:43
36:43
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A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills Laying the groundwork for 2023 How to build a customer archetype Resourc…
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384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning
52:59
52:59
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If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You’ll Learn From This Episode: The tiers of financial planning & what’s important at each level of business growth How to think ab…
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383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep
26:31
26:31
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Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. What You’ll Learn From This Episode: Planning paternity leave as a business owner Tips for working with a newborn in your life Life changes & advice for other parenting entrepreneurs Resources: 7-Figure Founder (Get Austin Brawner's help & s…
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382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping
56:12
56:12
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How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You’ll Learn From This Episode: How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so…
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381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)
15:19
15:19
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Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You’ll Learn From This Episode: Why your “superhero syndrome” is hurting your business How to identify what needs to get done and where the opportunities to move the needle are A system to outsource …
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380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups
45:04
45:04
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This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as yo…
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379: 3 Dead Simple Ways To Turn One Purchase into Two
25:24
25:24
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One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!) Today we’re going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business. What You’ll Learn From This Episode: Why repe…
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378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply
51:25
51:25
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Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. He was obsessed with …
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377: How to Shift from Inconsistent Sales to Predictable Revenue
25:59
25:59
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A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you’ll be able to st…
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376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC
53:18
53:18
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How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. What You’ll Learn From This Episode: The power…
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375: Optimize your Ecomm Site and Watch Conversions Rocket with Brand First CRO
51:04
51:04
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How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site i…
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374: How to Manage and Motivate Your Team (Creating Culture the Non-Corporate Way)
44:22
44:22
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How do you manage and motivate a team? Today we’re going to share strategies for small teams. If you have a mix of in-house employees and a few contractors or if you’re going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team. If you’ve already built a team and you’re looking for f…
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373: Customer Acquisition: Paid vs Organic, State of Facebook, & Brand Growth
51:26
51:26
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How do you grow a DTC brand in today’s climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now. Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he’s learned along the way. What You’ll Learn From This Episo…
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372: From Idea to Full Time: Scaling A DTC Business
51:28
51:28
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What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business. This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business. What You’ll Learn From This Episode: The journey from idea to start up to building a bra…
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371: GREATEST HITS: How Perfect Keto Grew a $100MM Business in Less than Two Years
50:42
50:42
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In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of…
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370: GREATEST HITS: How to Make $40MM Without Paid Advertising
49:46
49:46
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In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social. Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate share…
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369: GREATEST HITS: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy
36:04
36:04
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In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition. Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He out…
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368: GREATEST HITS: The Secret to Increasing the Value of Your Business with John Warrillow
56:17
56:17
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56:17
In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that’s helped over 50,000 businesses build more valuable c…
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367: How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty
32:45
32:45
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Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you’ve googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You’ll Learn From This Episode: How to collect killer video testimonials Setting up post-purchase surv…
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QW: How to Align Life and Work when You’re Putting in Long Hours
9:47
9:47
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Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.
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366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online
44:32
44:32
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A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm. Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found s…
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