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378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply

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Manage episode 344502667 series 2391881
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.

Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.

He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.

What You’ll Learn From This Episode:

  • When international expansion is a good idea for scale
  • How to think about influencers and track the revenue they bring in
  • How to simplify your KPI sheet and metric tracking to build a better brand

Resources:

  continue reading

424 episodes

Artwork
iconShare
 
Manage episode 344502667 series 2391881
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.

Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.

He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.

What You’ll Learn From This Episode:

  • When international expansion is a good idea for scale
  • How to think about influencers and track the revenue they bring in
  • How to simplify your KPI sheet and metric tracking to build a better brand

Resources:

  continue reading

424 episodes

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