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Radio ITVT Mike Fitzsimmons on His New, AI-Powered Advertising Commerce Company

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Manage episode 190907427 series 1011099
Content provided by BlogTalkRadio.com and Tracy Swedlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Tracy Swedlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Fitzsimmons discusses the four main elements of the company's platform--CARL (AI that processes and analyzes TV viewership, engagement and commerce data in order to provide predictive targeting, ad delivery and measurement); FLX (an ad-delivery platform, that enables creation, optimization and management of "in-moment" campaigns from a centralized interface); Transakt (tcommerce technology, for which Connekt recently received a patent); and Datascope (reporting and analytics); explains how the company was formed and how it draws on Delivery Agent's tcommerce heritage; outlines its plans for the future; and more. http://itvt.com/podcast http://tvotshow.com
  continue reading

300 episodes

Artwork
iconShare
 
Manage episode 190907427 series 1011099
Content provided by BlogTalkRadio.com and Tracy Swedlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Tracy Swedlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Fitzsimmons discusses the four main elements of the company's platform--CARL (AI that processes and analyzes TV viewership, engagement and commerce data in order to provide predictive targeting, ad delivery and measurement); FLX (an ad-delivery platform, that enables creation, optimization and management of "in-moment" campaigns from a centralized interface); Transakt (tcommerce technology, for which Connekt recently received a patent); and Datascope (reporting and analytics); explains how the company was formed and how it draws on Delivery Agent's tcommerce heritage; outlines its plans for the future; and more. http://itvt.com/podcast http://tvotshow.com
  continue reading

300 episodes

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