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Radio ITVT: Sandro Catanzaro, Co-Founder and Chief Innovation Officer, dataxu

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Manage episode 202534502 series 1011099
Content provided by BlogTalkRadio.com and Tracy Swedlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Tracy Swedlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.
  continue reading

300 episodes

Artwork
iconShare
 
Manage episode 202534502 series 1011099
Content provided by BlogTalkRadio.com and Tracy Swedlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Tracy Swedlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.
  continue reading

300 episodes

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