048 Bart Hufen with the Golden Circle for Gamification

Professor Game Podcast

Bart is the author of ‘A brand new playground’ (Kluwer, 2010) and ‘Playing on the job’ (van Duuren, 2016). In these books, he focuses on the power of game mechanics and how they can be applied to organizations to achieve continuous improvement. He’s been a steady force on the Global Gamification Gurus top 100 and is certainly one of the founders of gamification and game thinking in Europe. His track record with his company BrandNewGame holds over twenty -often award-winning - digital game innovations. The solutions provided for clients are always developed using a proven agile method that Bart developed. This method is also part of the curriculum at the University of Amsterdam and the Gamification Academy. With an average score of 8,7, Bart is a highly valued speaker both in the Netherlands and abroad.