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S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)

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Manage episode 232999916 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour.


It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

332 episodes

Artwork
iconShare
 
Manage episode 232999916 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour.


It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

332 episodes

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