Best Marketing Education Podcasts (2024)

1
Why AI Continues to Suck at Original Content? 12:28

25m ago12:28

12:28

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Cont…

1
Sept 2024 - Dealing with the Toughest B2B Customers 36:01

14m ago36:01

36:01

We’ve all had to deal with them. The sales process is going along fine until the prospect’s true colors come out and you have a problem personality to contend with. Perhaps it’s the person who won’t make a decision or the guy who’s trying to prove how smart he is, or the woman who must have the best deal in all the world. So, what do you do? Of cou…

1
(Un)Limiting Beliefs 10:27

1h ago10:27

10:27

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that partic…

1
The Illusion of Choice with Richard Shotton 33:51

29m ago33:51

33:51

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …

1
507: Can you trust AI? With Ilise Benun 16:51

35m ago16:51

16:51

Can you trust the results you get from AI – especially when it comes to finding actual clients? That’s the question I answered in this episode. If you want my help finding your best potential clients, check out my new 1:1 AI Client-Finding Coaching Calls. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up …

1
Are You Ready to Be a Fractional CMO? 17:18

24h ago17:18

17:18

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surr…

1
Aug 2024 - Special Guest Kristie Jones 37:07

21m ago37:07

37:07

The Top 10% of sales reps don’t stop working because it’s 5 p.m. or the weekend. They understand that the work they put in outside of the workday makes the difference between being at the top or being part of the other 90%. The work they put in outside of work is to sharpen their mental, physical, and spiritual game so they can perform at their bes…

1
When Preparation Meets Opportunity 8:53

1h ago8:53

8:53

Preparation is a key ingredient in life. Albeit underestimated, this “task” for lack of a better word, causes division among human beings. While some see a waste of time in it, others would bet their existence on it. In a world where duality reigns, we like to split and separate ourselves from those with different perspectives. We judge and put thi…

1
Why Leadership Requires a Conscience 21:36

21m ago21:36

21:36

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'. We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employe…

1
Better Customer Interactions: New HBR Study 30:13

38m ago30:13

30:13

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…

1
Aug 2024 - Six Strengths of a Superior Salesperson 37:36

8d ago37:36

37:36

Scott and I are often asked what an employer should look for when hiring a new salesperson. So often they want to find someone with industry experience. But if there is anything they can teach them internally, it is about the industry. And everyone is used to gaining product knowledge when they get a new job. From our point of view, the hardest thi…

1
How to Master Product Launches 23:29

11d ago23:29

23:29

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion i…

1
Are DMs the new Cold Calls? 18:37

7d ago18:37

18:37

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels…

1
506: The Future of Marketing with Angelia McFarland 23:04

4d ago23:04

23:04

Today’s episode is an audio sneak peek at HOW Women Lead, part of HOW Design Live, this September 22-25 in Denver Colorado. Serial innovator, Angelia McFarland shares on the future of marketing and the role will AI play. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mento…

1
Aug 2024 - 6 Reasons Sales Departments Fail 37:41

7d ago37:41

37:41

The Sales department is built on relationships and operations. Both are needed to generate the desired results. However, if your sales team fails, your organization could be in jeopardy of maintaining or growing revenues. If this is the case, leadership must identify the threats and change the sales culture. If you want to transform your culture, c…

1
The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework 11:29

7d ago11:29

11:29

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively c…

1
The Power of Hospitality: Secrets to Successful Retreats 22:49

6d ago22:49

22:49

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to…

1
Mastering LinkedIn Ads: Transforming Clicks into Clients 20:19

12d ago20:19

20:19

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for …

1
Aug 2024 - Special Guest Sam Richter 39:06

24d ago39:06

39:06

Artificial Intelligence is on everyone’s mind. How will it affect my job? Is it being used on me? Can I get any advantage from it? For those of us in sales it the question might be, “How can I use AI to reach more prospects and win more deals?” Fortunately for you, our guest has the answers to these important questions. So slip on your thinking cap…

51
The Hidden Factor in Leadership 21:43

13d ago21:43

21:43

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fos…

51
July 2024 - The Gift of Mentorship 35:12

18d ago35:12

35:12

Business Practices, Industry Knowledge and Trade Concepts are idle theories without a seasoned guide. Someone who has done it, been there and learned from past successes and failures. A guide who can identify a sharp edge, a tempting short cut or career ending move before it happens. If you’re looking for a guide and accepting applications, stay tu…

1
505: How to Be You in Your Content Marketing 21:22

1M ago21:22

21:22

In this sneak peek into the monthly “Office Party” for the Simplest Marketing Plan, I shared a new definition of content marketing and a few ideas about how to be “you” in your content marketing PLUS how I got lost in Paris! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing M…

1
Upgrading Your Mentors 14:03

1M ago14:03

14:03

High-performance mentors will push your buttons and trigger you to ensure you raise your standards, crush your limitations, and bring forth the very best version of yourself. As you grow and evolve, upgrading your mentors will help you unlock even more hidden resources and navigate to shores others deem impossible to reach. When equipped with the p…

1
Embracing Mortality: How to Live a Life Without Regret 20:59

22d ago20:59

20:59

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insi…

1
Marketing For Supervillains 21:46

1M ago21:46

21:46

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in th…

1
July 2024 - Four Questions Prospects Ask 37:21

1M ago37:21

37:21

What is going through a prospects mind during the sales conversation? Are they listening to us or is their mind on its own path? Whatever they are thinking about, it is likely that it is about themselves and not about us? So take your eyes off of yourself as Scott and I consider, Four Questions Prospects Ask And other tantalizing tidbits on Episode…

1
Transform Your Leadership: The Power of Thoughtfully Fit 21:36

25d ago21:36

21:36

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performi…

1
Hypothesis-Driven Growth: How to Turn Data into Revenue 20:33

1M ago20:33

20:33

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his …

1
Passive Income 2.0: AI's Role in 'Set It and Forget It' Strategies 1:03:46

1M ago1:03:46

1:03:46

Register for the free training here - https://danielhallwebinars.com/ai7162024 What if you could make money while you sleep? With AI, that dream is becoming a reality. Discover the revolutionary world of AI-powered online income with industry experts Dan Hollings and Daniel Hall! In this eye-opening discussion, learn how AI Profit Pathways can tran…

1
July 2024 - Guest: John Kriesel – Overcoming Adversity 36:08

2M ago36:08

36:08

I love the saying, “be kind to others you meet, because they are all fighting battles you know nothing about.” A life is sales is a life filled with adversities. Our daily goal is to overcome the distractions and convince disagreeable people. If you want to be stronger and still standing, stay tuned as Bill and I welcome veteran, author and speaker…

1
504: Tips for Better Meetings with Linda Secondari 32:39

1M ago32:39

32:39

More meeting magic! Meeting Maven, Linda Secondari of Studiolo Secondari, shares the 3 types of meetings, a few alternatives to meetings that save time, your most precious resource and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…

1
How Music Transformed My Business Approach 20:16

1M ago20:16

20:16

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Sammons shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one's passion can lead to unexpected synergie…

1
Transform Your Business with the Metronomics Framework 20:18

1M ago20:18

20:18

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. Beginning with the Metronome effect, in o…

1
July 2024 - Do You Really Need to Lower Your Price? 34:54

1M ago34:54

34:54

What goes through a salesperson’s mind when they deliver their quote? I’m way behind on my quota, I just have to make this sale. I know the competition is cheaper so… I’m authorized to drop the price as much as 10%, let’s go for it. What they fail to understand is that they seldom need to drop their price to close the deal. So put away that discoun…

1
Why Today's Training Methods are Failing 21:15

1M ago21:15

21:15

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy. He conducts field rese…

1
The Future of Funnels 19:18

1M ago19:18

19:18

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to underst…

1
Gain Freedom From the Fear of the Future 21:43

2M ago21:43

21:43

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity. Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googl…

1
July 2024 - Stop Touching Base 30:20

2M ago30:20

30:20

Do you have a daily goal? A routine you want to accomplish before leaving your office. Ever get interrupted by someone that steals your unrecoverable time? What was their goal in the disruption. Oh, it was to see if I have a positive response to their uninspiring proposal. What was the point of the proposal? Oh, that was missing. Listen up for your…

1
Raise Profits with People Magic 25:27

2M ago25:27

25:27

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engagin…

1
503: Too Many Meetings? with Ilise Benun 16:34

2M ago16:34

16:34

If the mere mention of another meeting makes you shiver, this one is for you. In today’s solo episode, I’m sharing simple ideas about how to handle clients, prospects, colleagues and collaborators when it comes to meetings. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Me…

1
June 2024 - Special Guest Garry Duncan 34:17

2M ago34:17

34:17

Statistics show that referrals are more likely to give you an appointment and more likely to make a purchase. But for many of us, we don’t get many referrals to begin with. Why does it seem so hard to do? Our guest will warn us that getting referrals is a process, not an event. And maybe that’s where our problems start. So, lock and load as Scott a…

1
Celebrated for Your Uniqueness Or Punished for Not Conforming 9:09

2M ago9:09

9:09

Conventional wisdom is almost always wrong. If you take a different route from where the masses are heading, chances are you’ll be on the right path. Your uniqueness makes you stand out if you accept the challenge and embrace the perks that come with it. Remember, you can’t borrow enthusiasm. If you live in a big city or travel to one and happen to…

1
How to Transform Client Acquisition with Creative Gifting Strategies 20:23

2M ago20:23

20:23

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies. Throug…

1
How to Maximize Your Video Content 19:32

2M ago19:32

19:32

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial…

1
Tightwads and Spendthrifts with Scott Rick 25:25

2M ago25:25

25:25

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…

1
June 2024 - Where are They Coming From 38:44

2M ago38:44

38:44

Ever see the meme about being nice to people because you have no idea about what battles they are fighting? Everyone we talk with is coming from and taking a position about our pending conversation. Ever ask yourself, where are they coming from? Look both ways as Bill and I discover Where Are They Coming From? and other tantalizing tidbitson episod…

1
Energy is Money (Simon Alexander Ong) 44:18

2M ago44:18

44:18

Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life. In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal ener…

1
The Power of Verified Reviews 19:32

3M ago19:32

19:32

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agen…

1
Gated vs. Ungated Content 16:19

3M ago16:19

16:19

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is o…

1
502: Looking Back Lightly with Gratitude with Loren Sherman (Part 2) 30:09

3M ago30:09

30:09

In Part 2 of my conversation with inventor turned therapy dog handler, Loren Sherman, we looked back lightly on some of the mistakes he made in his 3 careers. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

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Marketing Education Podcasts

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