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HT Food for Thought

Hindustan Times - HT Smartcast

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If you celebrate food as much as we do, this podcast is for you. Tune in with Abhishek Sharma to satisfy your cravings for food-related facts, tasty tidbits, and culinary inspiration! This is a Hindustan Times podcast, brought to you by HT Smartcast.
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The Product Marketing Experts

Jeffrey Vocell, Sharebird

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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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We present you a series of Podcasts where you will get a chance to meet different speakers in different series. These podcast will be all about helping you and will share the facts which are unknown to the common people. Support this podcast: https://podcasters.spotify.com/pod/show/marketinghook/support
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbeam team think about creating successful go-to-market plan? 7:37 how do you lay out the responisbilities and plan across your organization? 10:03 How you think about defining that ownersh…
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:05 How you think about what is the metaverse in general and how you really look at it through a product marketing lens? 7:35 How is your product marketing team oriented? 12:18 Do you use any data for about pr…
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company?? 11:09 how did you work with leadership and your product team to kind of…
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Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing? 4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.? 8:34 What kind of AI tools are you using around segmentation and market research and copywriting? 11:38 How do you ensure that you're writin…
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Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo? 5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape? 7:5…
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Questions covered in this episode: 1:23 Opening Question: what's been your journey into and through product marketing? 4:15 What brought you to DigitalOcean and what does your current role encompass? 8:15 During the early stages how do you divide the work and handle all the requests while also handing some of the strategy? 11:33 How do you navigate…
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Questions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari? 4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari? 8:41 What are some of the differences in your mind between what makes a good launch versus a great launch and how do you prepare your tea…
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Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 How you've taken the crawl, walk, run, run approach and learn…
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Questions covered in this episode: 1:25 Opening Question: Journey into and through product marketing 3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure? 10:50 How you think about really helping truly drive that demand gen engine, from a product marketing lens? 23:52 How the economy and the pan…
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Navratri is a nine-day festival of fasting which is kept with much fanfare all over the world by Indians. But calling it a fast wouldn't be accurate, as most people actually feast on vrat ka khaana. However, if done right, Navratri can be a great nine-day detox for the mind, body and soul. It can be a time to reset and rejuvenate the system. So let…
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There are two types of people in the world. One, who stay hydrated no matter where. They could be in a desert and they'll still be having 4 litres of water, I don't know from where. And then, there's the other type which can't even finish one litre of water even while sitting at home! Well, I definitely belong to the second category and I am sure 7…
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Did you know eating too much of khus khus can make you fail a drug test? Yes, khus khus is made from poppy seeds. And eating too many poppy seeds before a drug test can make you FAIL ONE! But don't be alarmed that you are doing anything illegal by eating khus khus. Tune in to know more about poppy seeds and if they can make you fail a drug test.…
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Admit it, it's tough to stick to a healthy diet on a busy workday. You'd rather sip copious amounts of coffee, be glued to your desk and stay there till the sun sets. But being busy doesn't mean you take your health for granted. Even on the busiest of work days, you can make health a priority by sticking to these 7 good habits that we are telling y…
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Do you know what good gut health is? Your morning starts with the perfect bowel movement and you feel energized throughout the day. But an unhealthy gut can lead to autoimmune diseases, endocrine disorders, gastrointestinal disorders, immune levels, and even mental health. Don't worry, we are here to give you very simple ways in which you can make …
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As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out. In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how …
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Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan now heads the Product Marketing team for Adobe Lightroom. In this interview, Jeffrey and Mary talk about her newly launched book “The Pocket Guide to Product Launches”. In this intervie…
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Ghee is the Brahmastra of Indian cooking And you know even before any of us was born, since then our ancestors have been having ghee as an Ayurvedic medicine. Yes that same ghee you didn’t even look at in the kitchen the Vedas have called that ghee "the first and most essential of all foods." But I will give you five uses of ghee that will make you…
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"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil Sethi Before he was a VP of Marketing at Klaviyo, Sahil Sethi spent incredibly valuable years with McKinsey, Microsoft, and Qualtrics, among other companies. In this episode, Jeffrey and Sahi…
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“I’m guided by a deep sense of curiosity.” - Tiffany Tooley Tiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’s the Head of Product Marketing at Hubspot. Throughout her journey as a product marketer, she nurtured a strong growth mindset – as someone who thrives when presented with a challeng…
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Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innovation. In his role at Meta, Chad is embracing the powerful opportunity to shed more light on the capabilities of augmented and virtual reality, and be part of Meta’s exciting venture …
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“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s direct to consumer side, including the NBA app and the asso…
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Kevin Wu is the Head of Solution and Category Product Marketing at Airtable, where he has been building a product marketing program from scratch. In his role at Airtable, Kevin has been reinventing the product’s messaging and positioning framework. When it comes to SaaS B2B companies, he says, the messaging should start at the demo. In this episode…
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“Always put on your own personal research hat.” - Jameelah Calhoun Jameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she drives go-to-market and monetization efforts to launch new product experiences for both event creators and consumers. In her role at Eventbrite, she is working on continuing the evolut…
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“Don’t launch it and leave it - launch and learn.” -Brianne Shally In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketing brand is like as well as Brianne’s path into PMM. Brianne is a former strategy consultant who considers herself a business leader first, and pmm second. What she loves to solve is,…
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Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both internally and externally creating messaging that clearl…
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In this podcast, we are talking about what are NFTs, crypto, and blockchain. ----- Social handles of Priyanshu: Instagram Twitter Tech kundali (his blog) -------------- Find me here: Youtube Instagram Twitter Productiveguy.com (my blog) ------------------------ If you find this podcast helpful then make sure to follow us 😀…
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Whether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career. We are joined this week by Mike, VP, Product Marketing at ClickUp, who has had an amazing career finding the right roles and ultimately landing him a VP role. Mike and Jeffrey discuss how to gain cr…
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In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinc…
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In this podcast, I have mentioned 3 ways to procrastinate less. Follow us on your favourite streaming platforms ------ Find me here👇 YOUTUBE: https://www.youtube.com/c/AbhishekSharma_is_here FACEBOOK: https://www.facebook.com/Abhishekdigitalsharma INSTAGRAM: https://www.instagram.com/abhishekdigital_/ TWITTER: https://twitter.com/tweetabhisharma --…
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Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and it’s overall performance. In regards to research, he …
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In this podcast, I have answered a frequently asked question i.e how can I start reading? Listen to this podcast to the end for the short answer to this question. Follow us on your favorite streaming platforms to never miss another amazing podcast --------- You can find me here👉 FACEBOOK: https://www.facebook.com/Abhishekdigitalsharma INSTAGRAM: ht…
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In this podcast, I have mentioned a website where you can download any book in pdf format for absolutely free. Website -- https://www.pdfdrive.com/ ----------- Follow us on your favourite streaming platform if you don't want to miss another great podcast. ---------- Find me here👇 FACEBOOK: https://www.facebook.com/Getbestgo​​ INSTAGRAM for best con…
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We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a position of leadership in a crowded market and how they’ve evolved their messaging while remaining true to the core values o…
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