This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
…
continue reading
1
Counsel to Counsel - Career Advice for Lawyers
Stephen Seckler: attorney career, marketing and leadership coach
Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at indiv ...
…
continue reading
Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.
…
continue reading
1
Episode 233: Calling in the CFOs With Brooke Lively
37:04
37:04
Play later
Play later
Lists
Like
Liked
37:04
Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under …
…
continue reading
1
Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett
27:45
27:45
Play later
Play later
Lists
Like
Liked
27:45
Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling bo…
…
continue reading
1
Episode 135-Tackling Mental Health Issues in the Law with Amy Levine and LCL
25:28
25:28
Play later
Play later
Lists
Like
Liked
25:28
Attorney well-being continues to be a hot topic in the legal community. While the most severe effects of the pandemic are now behind us, mental health continues to be a significant issue in our profession. But there is a lot being done to address these challenges. To provide some context, several years ago, the Report of the Task Force on Lawyer We…
…
continue reading
1
Episode 231: Becoming “That” Lawyer With Steve Fretzin
34:18
34:18
Play later
Play later
Lists
Like
Liked
34:18
Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier …
…
continue reading
1
Episode 230: Running a Law Firm That Lasts With Mark Powers
41:03
41:03
Play later
Play later
Lists
Like
Liked
41:03
Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Tim…
…
continue reading
1
Episode 134-Law Firm Succession Planning with David Wood
44:02
44:02
Play later
Play later
Lists
Like
Liked
44:02
As the baby boomer generation of lawyers approaches retirement, many firms are facing the looming challenge of ensuring a seamless transition for their clients. This process is not just about maintaining business continuity but also about safeguarding the firm's legacy and client relationships. Unfortunately, many firms are not adequately addressin…
…
continue reading
1
Episode 229: From Uninspired to Unstoppable With Sheila Murphy
36:26
36:26
Play later
Play later
Lists
Like
Liked
36:26
Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach…
…
continue reading
1
Episode 133-Transitioning to In-house From Litigation and Building a Legal Team—With Matt Campobasso
36:57
36:57
Play later
Play later
Lists
Like
Liked
36:57
For many lawyers in private practice, going in-house is the ultimate goal. For transactional lawyers and for some specialties like employment law, the path to a corporate role is more obvious. For litigators, less so. Most companies outsource a lot of their litigation because the need tends to fluctuate. But litigators can bring valuable skills to …
…
continue reading
1
Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger
47:37
47:37
Play later
Play later
Lists
Like
Liked
47:37
Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong. Single-handedly, Kenny has built a personal injury firm that commands the r…
…
continue reading
1
Episode 198 REMASTERED: Achieving Victory in Sports Advocacy With Attorney Matt Kaiser
28:15
28:15
Play later
Play later
Lists
Like
Liked
28:15
With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally repres…
…
continue reading
1
Episode 178 REMASTERED: An Epic of Long-Term Success With Jason Abraham
23:00
23:00
Play later
Play later
Lists
Like
Liked
23:00
This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law …
…
continue reading
1
Episode 200 REMASTERED: A Snowbird's Life & Law
28:06
28:06
Play later
Play later
Lists
Like
Liked
28:06
Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social…
…
continue reading
I was beginning to think that live conferences were in my rear view mirror...until I attended the Annual Education Conference of the National Association for Law Placement. It was my first live conference in over four years. And I was like a kid in a candy shop. While I've made a point of going to an occasional live event, especially in the last tw…
…
continue reading
1
Episode 227: Showcasing Your Practice Through Podcasting With Robert Ingalls
49:47
49:47
Play later
Play later
Lists
Like
Liked
49:47
Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds a…
…
continue reading
1
Episode 201 REMASTERED: The Reality and Essentialism of Video Production with Scott Duvall
41:30
41:30
Play later
Play later
Lists
Like
Liked
41:30
Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast …
…
continue reading
1
Episode 131-Becoming Memorable with Merry Neitlich
37:23
37:23
Play later
Play later
Lists
Like
Liked
37:23
We’ve talked a lot on this show about sales and marketing and how selling legal services is different than selling a product. That’s good news for those of us in the legal industry because many of us don’t like the thought of being a salesperson. Selling legal services is about relationships building. The challenge, however, is that clients general…
…
continue reading
1
Episode 199 REMASTERED: Rebranding in Style With Jim Heininger
32:29
32:29
Play later
Play later
Lists
Like
Liked
32:29
This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by h…
…
continue reading
1
Episode 226: Resilience in Business With Dr. Denis Cauvier and Dr. Nathalie Beauchamp
43:33
43:33
Play later
Play later
Lists
Like
Liked
43:33
Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out th…
…
continue reading
1
Episode 130-Emotional Intelligence and EQ i-2.0 With Susan Schwartz
36:28
36:28
Play later
Play later
Lists
Like
Liked
36:28
I've had a number of guests on this show speaking about leadership. A large part of this is that I'm very interested in the subject. But I also feel that this is a skill set that is often neglected in the legal profession. As lawyers, we learn a lot about our craft in law school and even more once we are in practice. As professionals, we are taught…
…
continue reading
1
Episode 225: Start Podiatry Video Marketing on the Right Foot With Dr. Andrew Schneider
48:00
48:00
Play later
Play later
Lists
Like
Liked
48:00
Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all o…
…
continue reading
1
Episode 224: Unlocking Your Email List With Josh Kropkof
31:47
31:47
Play later
Play later
Lists
Like
Liked
31:47
Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+…
…
continue reading
1
Episode 129-Law Firm Leadership with Kristi Royse
40:29
40:29
Play later
Play later
Lists
Like
Liked
40:29
The practice of law has evolved a lot in the three decades since I graduated from law school. Technology has replace many monotonous functions and computers have replaced paper. The internet has revolutionized how legal research is done and how law firms market themselves. It has enabled remote work and interaction in a way that was unimaginable in…
…
continue reading
1
Episode 223: The Power of a System With John Fisher
48:44
48:44
Play later
Play later
Lists
Like
Liked
48:44
John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice mana…
…
continue reading
1
Episode 222: From Kentucky National Guard to Law Firm Administration With Gary Brumley
48:14
48:14
Play later
Play later
Lists
Like
Liked
48:14
Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise h…
…
continue reading
1
Episode 128-Here Comes the Judge- the Honorable Paul Wilson (ret.)
48:15
48:15
Play later
Play later
Lists
Like
Liked
48:15
For a long time, I’ve been meaning to invite a judge onto Counsel to Counsel to talk about judicial careers. Going on the bench is a logical next step for many litigators and I wanted to speak to a judge who could offer some practical wisdom on the subject. When I met Paul Wilson at an ABA conference in late 2022, I realized right away that I had a…
…
continue reading
1
Episode 221: From Army Cavalry to JAG to Estate Law and Asset Protection Attorney With Jack Grimes
43:37
43:37
Play later
Play later
Lists
Like
Liked
43:37
Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an …
…
continue reading
1
Episode 220: From Army Medical Lab Tech to MedMal and Family Law Attorney With Diana Cupps
33:54
33:54
Play later
Play later
Lists
Like
Liked
33:54
Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together…
…
continue reading
1
Episode 127-Law Firm Operations and Launching Your Own Firm-With Diane Camacho
38:06
38:06
Play later
Play later
Lists
Like
Liked
38:06
In the legal press and even in popular media, larger law firms tend to get a most of the attention. In truth, a high percentage of lawyers in the United States practice in firms that are under 20 attorneys. And many of those are solo practitioners or very small firms that have broken away from larger firms. While I know that there are many lawyers …
…
continue reading
1
Episode 219: Building Upon Your Niche With Kevin Mottley
32:43
32:43
Play later
Play later
Lists
Like
Liked
32:43
Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his …
…
continue reading
1
Episode 218: From Marine to Consumer Financial Protection Attorney With Mike Cardoza
56:03
56:03
Play later
Play later
Lists
Like
Liked
56:03
Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company…
…
continue reading
1
Episode 187 REMASTERED: How to Build a Successful Niche Business With Kevin Mottley
38:29
38:29
Play later
Play later
Lists
Like
Liked
38:29
This week we are remastering a favorite of ours from this time last year. Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the co…
…
continue reading
1
Episode 126-Embracing Legal Technology with Colin Levy
33:35
33:35
Play later
Play later
Lists
Like
Liked
33:35
When I graduated from law school in the late 1980s, there was no internet, no email, and fax machines were widely in use. I used a Dictaphone to generate correspondence and had an assistant to transcribe the tapes. While working remotely was possible because of the telephone, going into an office was the norm. In the intervening years, the rate of …
…
continue reading
1
Episode 217: Roadmaps to Success and the Power of Learning With Sean Campbell
40:26
40:26
Play later
Play later
Lists
Like
Liked
40:26
Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of …
…
continue reading
1
Episode 216: Adaptability and Resilience in Podiatry With Nathan Ivey
47:21
47:21
Play later
Play later
Lists
Like
Liked
47:21
Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle recons…
…
continue reading
1
Episode 125-James Grace on Financial Planning After the Bar
47:34
47:34
Play later
Play later
Lists
Like
Liked
47:34
We talk a lot on this program about finding ways to build a more satisfying legal career. While many attorneys are drawn to the profession because they care about justice, they like the idea of becoming a trusted advisor, or they just enjoy the intellectual rigor of being an attorney, status and money are important too. But if you are like me, one …
…
continue reading
1
Episode 215: The Successful Entrepreneur’s Mindset With Dave Valentine
30:07
30:07
Play later
Play later
Lists
Like
Liked
30:07
Dave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain ho…
…
continue reading
1
Episode 214: Mastering Media Marketing With Marco Salinas
22:08
22:08
Play later
Play later
Lists
Like
Liked
22:08
Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you l…
…
continue reading
1
Episode 124-Lauren Rikleen on Social Justice and Defending American Democracy
40:16
40:16
Play later
Play later
Lists
Like
Liked
40:16
In this episode, I speak with my first “threepeat” guest, Lauren Rikleen. This is Lauren’s third appearance on Counsel to Counsel. She was actually one of my first guests when I launched the show in 2018. In that episode, we spoke about success strategies for women and the work she has done on that issue. In the Spring of 2022,I invited Lauren back…
…
continue reading
1
Episode 213: Transforming Your Life and Changing Your Circumstances With Brad Chandler
19:39
19:39
Play later
Play later
Lists
Like
Liked
19:39
Brad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth,…
…
continue reading
1
Episode 212: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
48:03
48:03
Play later
Play later
Lists
Like
Liked
48:03
Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to …
…
continue reading
1
Episode 211: The Value of Legal Marketing Masterminds With Ken Hardison
1:05:14
1:05:14
Play later
Play later
Lists
Like
Liked
1:05:14
Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is th…
…
continue reading
1
Episode 123-Setting Your 2024 Goals and Creating Your “To Don't" List with Jennifer Forester and Wendy Merrill
45:53
45:53
Play later
Play later
Lists
Like
Liked
45:53
December is a great time to take stock, hit the reset button, and do some planning. With 2024 around the corner, I’ve been speaking with my clients about setting goals for the new year. I’m not talking about making New Year’s resolutions. It's important to understand that resolutions and goals are not the same. Resolutions often lack specificity an…
…
continue reading
1
Episode 210: Music and Making Business Out of Art With Kevin Burnes
30:17
30:17
Play later
Play later
Lists
Like
Liked
30:17
Kevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all. While this is not your average World of Marketing po…
…
continue reading
1
Episode 122-For the Sake of Your Mental Health, Stop Thinking (and Acting) Like a Lawyer
6:29
6:29
Play later
Play later
Lists
Like
Liked
6:29
As attorneys, we share many qualities that make us effective in representing our clients. Our skepticism, aversion to risk, sense of urgency, competitiveness, and pessimism, can all be good for out clients. But when it comes to building a practice, advancing our careers, or taking on leadership roles, we are more effective when we remove our lawyer…
…
continue reading
1
Episode 209: Harnessing Machine Learning for Digital Advertising With Alex Makarski
31:25
31:25
Play later
Play later
Lists
Like
Liked
31:25
Alex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific trai…
…
continue reading
1
Episode 121-John Buckley on Building Your Executive Presence
51:33
51:33
Play later
Play later
Lists
Like
Liked
51:33
It is axiomatic that if you want to have a successful legal career, you need to learn your craft. Most areas of legal practice require highly refined analytical abilities coupled with good judgment. For the most part, the first developmental task of any new lawyer is to learn how to practice law. But if you want to advance in your career, you need …
…
continue reading
1
Episode 208: Modern Marketing for SMBs With Ben Lund
24:07
24:07
Play later
Play later
Lists
Like
Liked
24:07
Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural c…
…
continue reading
1
Episode 120-Scaling Your Law Firm with AI
39:03
39:03
Play later
Play later
Lists
Like
Liked
39:03
Artificial Intelligence continues to be a big unknown in the legal space. It holds tremendous promise for streamlining the delivery of legal services and is already being deployed to expedite discovery, to help draft contracts, to assist with client intake, and to streamline many other functions that once required a lot more human labor. AI is now …
…
continue reading
1
Episode 207: Legal Marketing Done Right With Alexander Scott
36:06
36:06
Play later
Play later
Lists
Like
Liked
36:06
Alexander Scott is Foster Web Marketing’s Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn m…
…
continue reading
1
Episode 119-From Law Firm Associate to In-House Operations-With Shawn Hoyt
37:41
37:41
Play later
Play later
Lists
Like
Liked
37:41
In the past year, I’ve done a number of interviews with lawyers who have transitioned from the traditional practice of law into other corporate or consulting roles. In this episode, I speak with Shawn Hoyt about how to transition into an operations role in a corporate environment. Shawn is someone who has thought a lot about managing his own career…
…
continue reading