The Journey to Fans podcast shares practical tips, resources, and inspiration to help you grow your leadership, build your influence, and inspire others to take massive action. Leadership and influence aren't accidental. Developing these skills takes intention. It's, well, a journey. Your host, Desola Davis explores the process of developing yourself while you're also developing your purpose. We've got enough experts...it's time to step forward and lead your fans.
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JTF 044: Satisfied Customers Could Be Sabotaging Your Sales
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Customer expectations for online coaches, educators, and experts are changing. It’s not enough to have satisfied customers, you need transformational offers to stand out in your industry. Many entrepreneurs settle for satisfied customers because they don’t feel they have the resources or knowledge to make their offers more transformational. But the…
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JTF 043. Create a Winner's Highway for Your Goals
6:28
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A critical mistake that high achievers often make with their goals is that they don’t make winning easy. This is precisely why they struggle to stay consistent with their goals. Creating a Winner’s Highway helps you achieve more goals and make success the standard. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: A common practice that does more har…
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One of the most underrated assets you have as a business owner is your perspective. As a business owner, you bring a unique perspective to the table, and it's important not to be afraid to share it. In this episode, I’ll break down three ways you can leverage your perspective to stand out as a thought leader in your industry. Free workbook: Maximiz…
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JTF 041: Being an Expert is Bad For Your Business
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The biggest question I've gotten in my work is "How can I be seen as an expert in my industry? " And the more that I've worked with people, the more I discover that this is the wrong question. Being an expert won't help you stand out in your industry. The market is saturated...with experts. Tune in to this episode to find out what to do instead and…
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Your voice is as unique as your fingerprint. It's the way you express your identity to the world. But identity doesn't show up without intention. It needs to be exercised. And the best way to start is by giving your voice a PLACE. In this episode, you'll learn how to use the PLACE method to master owning your identity and using your unique voice. F…
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I've been thinking about the same question for the last year What's this all for? What do you do when you have all the measures of success, but it still feels like something is missing? Surely it can't be more ones and zeros. Tune into this episode to hear more about how to find what's missing after you've achieved everything. Free workbook: Maximi…
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JTF 038. Why It’s Important to Have a Strong Network for Your Business With Melody Johnson
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Building a strong business network will help you increase your revenue. The beauty of building a business network is that you can grow together in a referral relationship. By establishing your expertise, you start to create a resume of referrals which builds your business network. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What it means to …
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JTF 037. How Kajabi Can Create a Seamless Process for Your Business with Elizabeth Averyanova
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Kajabi is an all-in-one platform that you need to make your business processes seamless. Kajabi has many features that will plan for the many touchpoints for your clients, making it a great client experience. Kajabi is worth the investment because you get the features of multiple platforms in one place. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND…
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JTF 036. How to Return from a Business Break without Losing Customers with Eman Ismail
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Taking a business break is necessary to maintain a healthy work-life balance for yourself. Knowing how you want to return from your business break is important to plan and executing your break. Communicating with your clients is the key to planning a successful business break. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you should not be…
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JTF 035. How to Bring More Creativity in Your Business with Sandy Norman
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Being creative does not mean keeping creativity separate from the business you’ve created. Reassessing what you want from your business will help you identify if you’ve created a replica of someone else’s business. Adding creativity to your business might be what you need to make your business fun again. BY THE TIME YOU FINISH LISTENING, YOU’LL FIN…
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JTF 034. Why Blogging Isn’t Dead with Lucrezia Iapichino
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Blogging is still relevant because it’s long form content that you can repurpose for social media. Blogging is a great marketing tool because you have more control and ownership of your content. You don’t need to subscribe to the rules that are shared about blogging. Your blog should work for you. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: …
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JTF 033. How to Operate in Your Zone of Genius With Diane Mayor
44:18
44:18
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The skills you’ve learned in your career may not be the same as the skills used to operate in your zone of genius for your business. Focusing your business on what you’re naturally talented at will ensure your showing up at your absolute best for your clients. Personality assessments are guides to help you figure out what works best for your busine…
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JTF 032. Why You Should Be Pitching Podcasts With Christina Lenkowski
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55:29
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It’s not too late to pitch yourself to podcasts because podcasts are still growing. Podcasts are another way to market your brand and develop evergreen content. Personalizing your pitches is a more effective strategy to get booked on higher caliber podcasts. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why pitching podcasts is important How p…
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JTF 031. How to Make Your Website Do The Work For You With Jessica Freeman
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Your website should help your business attract clients and provide enough information to weed out clients that are not a good fit. It’s important to clarify your copy because transparency and good copy converts. A sales call might not be necessary if you include enough important information on your website instead of treating it like a brochure. BY…
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JTF 030. The Right Way to Approach Nurture Marketing with Tamika Auwai
50:22
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Nurture marketing is more than a tactic; it’s an intentional strategy to connect with people who are eager to buy your products. Organic traffic still works because you create a deeper connection with your audience. Understanding your audience’s problem is the key to nurture marketing. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What is nurt…
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JTF 029. Launch Lessons from a Little Latte
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Every year, Starbucks launches its Pumpkin Spice Latte, which is wildly successful using a specific launch strategy. The launch is not about the latte; it’s about the customer journey, the experience, and the culture built around it. You need to know everything about your audience and use moments to purchase from you repeatedly. BY THE TIME YOU FIN…
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JTF 028. Self Sabotaging Patterns Preventing You From Going to the Next Level With Heidi Gruss
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Being a fatalist or always thinking about the worst case scenario, will not soften the blow of disappointment. You have to feel your feelings without making them mean more than they do. Rewiriting the story you tell yourself is important to stop your automated self sabotaging patterns. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why being a …
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BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What you can do while you’re waiting for new episodes and preview the content that will be shared in the upcoming fall episodes. What to do if you would like to be a guest on the podcast or want to suggest guests for the show. What Journey to Fans Collective is, and how you can sign up. RESOURCE Jo…
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JTF 026. Why Web Design is Important to Attract and Convert Clients with Christi Cooper
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Having good web design and copy captures your audience’s attention and makes it easy to make a purchase. While you don’t need a sales page to make a sale, having an effective sales page saves time and books more clients. If you plan to DIY your website, make sure you have a clean design with a call to action button that makes it easy for the client…
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JTF 025. Why Voice of the Customer Research Matters for Your Next Launch with Kim DeGracia
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Launching is more than creating, showing up, and serving; launching requires focusing on who you are serving and what they need. Voice of customer research should be incorporated in every step of your launch, starting from product creation. Addressing objections allows the opportunity to clarify your messaging or pivot to provide the best solution …
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JTF 024. Why Email Marketing is Simply Building Connections with People with Liz Wilcox
37:06
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To build connections, you have to meet people where they are and ask them what they need. While stories are important, incorporating small talk is vital to building connections with your audience. Leading with your personality and vision will encourage your audience to follow you because they understand who you are. BY THE TIME YOU FINISH LISTENING…
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JTF 023. The Cost of Disorganization with Ashley Shuler
40:56
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Disorganization is not only the business items being out of order but also your personal perspective. To get back on track, you have to get honest about how misaligned you’ve become in your priorities and your mission. Being intentional and realistic with your time will help you execute your project or goal. BY THE TIME YOU FINISH LISTENING, YOU’LL…
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JTF 022. Business Maturity - Why you should be aiming to get to your next plateau with Michelle Warner
31:55
31:55
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Being an overnight success is not something you should aspire to because stable and sustainable businesses' are steadier and healthier on a growth curve. A vital business foundation to understand is that businesses grow in stages, and different strategies are needed for each stage. If you do not take the time to learn the foundational lessons for b…
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JTF 021. Consistent Actions - How to grow your business while you’re still figuring it out with Sarah Masci
47:18
47:18
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Building your business requires you to take consistent actions daily. You should not be scared to pivot if the direction you’re business is going is not working for you. Do not let overthinking stall you from building the business that suits your needs. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you need to take daily consistent actions…
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JTF 020. How to Protect Your Mindset While Growing Your Business with Faith Mariah
41:11
41:11
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To move from the Baby entrepreneur mindset to a boss mindset, you have to separate yourself from your business. In order to move your business forward, you have to get rid of thought errors and trust in yourself and your abilities. Imposter Syndrome is a feeling in your body that should not stand in way of growing your business. BY THE TIME YOU FIN…
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JTF 019. Recovering from Online Coaching with Sasha Korobov
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Recovering from online coaching means recovering from shiny object syndrome - aka chasing the next best thing for a successful business. As a business owner, there is a tension between embarrassment and growth that you’ll experience, and need to get comfortable with, because things are not progressing as quickly as you hope. Going back to the start…
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JTF 018. How to use Etsy to Generate Leads with Julie Berninger
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Etsy can be a great platform to increase the lead generation for your business. The best way to ensure your ideal audience finds you on Etsy is to niche down and stop trying to appeal to everyone. To start selling on Etsy, you don’t need to spend a ton of money creating and marketing your product. All you need is what you already have and SEO resea…
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JTF 017. Why It’s Important to Honor the Season You’re in with Meagan Williamson
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43:08
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Learn from any lessons that you encounter when you're building your business. You are guaranteed to have an underwhelming launch when you move too quickly with your launch and do not engage with your audience. Honoring your season is as simple as doing what’s best for both your personal and business life that will help you show up at 100%. BY THE T…
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JTF 016. Building an Audience through Selling with Melissa Guller
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Incorporating a Founders Round allows you to make money and build your audience while creating your course. Undercharging during the Founders Round will cause people not to believe that you are the expert that you say you are. The biggest advantage of the Founders Round is that you're getting input as you create the curriculum. BY THE TIME YOU FINI…
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JTF 015. How to Make Your Business More Marketable If It’s Not Your Forever Plan with Chelsea Clarke
56:22
56:22
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Paving your own way when developing your own niche is not as difficult as it seems. The business you start does not have to be your forever plan, there are options to exit. There are three ways to make your business more marketable so you can sell and move on to another project. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Three ways to pave …
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JTF 014. The Benefits of Hosting A Summit with Krista Miller
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45:59
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The most important thing to do when hosting a summit is figure out who you are serving. You have to get very specific with identifying your target audience. Identifying your specific target audience makes it easy to solve problems and identify the transformation that’s supposed to occur. Understanding your why will give you the courage to start pit…
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JTF 013. Build a Business That Meets Your Needs with Jordan Gill
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You should build a business that you need and supports you to achieve the life you want. Over delivering content will leave your client overwhelmed and you burned out. The best way to find clients to serve is to ask them what they want. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What a VIP day is and how it can help you build a business tha…
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JTF. 012 Building Relationships are Important for Business Growth with Becky Chambless
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Building intentional and authentic relationships with your customers will keep them coming back. Intentionality in your planning gives you permission to do your best work. Giving back to your community is as simple as asking how you can help. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you need to focus on building relationships with you…
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JTF 011. Building a Transformational Program with Emily Walker
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The core of building a transformational program is finding the balance of solving your client’s needs and your needs. Your program is a living creature that needs feedback in order to create the transformational program your clients need. Your program is ready to sell when there’s proof of value, your clients are asking for it, and it has guarantee…
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JTF 010. How Investing in Yourself Can Transform Your Business with Shannon Mattern
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Two obstacles to overcome when you are growing your business. Understanding the three ways to transform your business. Self investment is required in order to see business transformation. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you need to learn to pivot and overcome shiny object syndrome. How valuing the relationships you’ve cultiva…
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JTF 009. Why Public Speaking is Important for Your Business with Jessica Rasdall
1:04:53
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The are three reasons business owners should be speaking. Public speaking is about making a difference for your audience. You have to identify your topic and narrow your statement before you can write your speech. CONNECT WITH JESSICA RASDALL: INSTAGRAM | FACEBOOK | WEBSITE | PODCAST | QUIZ Don’t forget to complete the quiz to find out the best way…
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JTF. 008 Creating a Digital Product is Easier Than You Think with Eden Fried
33:15
33:15
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You do not need a large following to launch a product that solves a legitimate need your clients have. In fact, you can get your first digital product idea right from your email inbox. Adding a digital product to your business can provide a full service experience for your clients BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What you need to …
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JTF. 007 Hit Send on That Email with Kate Doster
1:03:29
1:03:29
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Don't let imposter syndrome stop you from sending emails to your list this year. You can develop an authentic relationship with your list by incorporating moments in your emails to them. And, with an "easy yes" offer, you can turn that relationship into repeat sales and get your email list even more excited to work with you BY THE TIME YOU FINISH L…
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JTF 006. How to Set Goals For Each Product Season
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29:20
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The mistakes that occur when you don’t understand the seasons that your business is in. Understanding the season of your business will allow you to make the right business goals. Questions to ask yourself when determining what season your business is in. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you’re not setting the right business go…
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JTF 005. How to Build Your Dream Business Without Burning Out
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35:22
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Burnout feels like it sneaks up on you because you miss the physical, mental, and emotional signs. Avoiding burnout is easier when you know how to combat it. Even if you miss the warning signs of burnout, there are several ways that you can recover. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Why it’s important to identify the signs of burnout …
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JTF 004. The One Thing That's Sabotaging Your Success
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24:14
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Overthinking is the silent saboteur for business owners. It’s no respecter of persons either. It will keep even high-performing entrepreneurs from hitting their business goals. In this episode, I’m talking about how to recognize when you’re overthinking and exactly what to do to combat it. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Three reaso…
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JTF 003. The 4 Types of Products that Make Up a Strategic Suite
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16:59
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Building a profitable digital product suite shouldn’t be complicated. In fact, knowing exactly what your product suite entails makes your customer journey easier to create In this episode, I’ll introduce you to my STEPwise approach to building a strategic digital product suite so you can attract and convert your dream clients BY THE TIME YOU FINISH…
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JTF 002. How a Stranger Becomes a Raving Fan
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14:57
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Understanding where your client is on the customer journey is important to solving their problems. In fact, knowing exactly what stage of the customer journey your client is in, prevents you from leaving money on the table. In this episode, I’ll introduce you to the five stages of the customer journey so you increase your revenue. BY THE TIME YOU F…
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JTF 001. Why Sales Funnels Won't Cut It Anymore
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19:53
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I hate to break it to you, but just having a sales funnel isn't enough to grow a successful business. Without a clear customer journey, you're leaving a lot of money on the table that a sales funnel just can't help you generate. In today's episode, I'm going to share why you need to ditch your automated, robotic sales funnel and focus on customer r…
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Not having a clear customer journey cost me $10,000 and left me with several problems unsolved. I learned a lot from hopping from one bad customer experience to another. Now, I teach other entrepreneurs how to make sure their products deliver on the promise even after the sale is complete. In today’s episode, I’m going to share why having an automa…
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Welcome to the Journey to Fans podcast. In this special trailer episode, I’m sharing what you can expect around here. I'd love for you to follow me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too. Free workbook: Maximize your offer's value proposition and customer revenue Don't forge…
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