Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.
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On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future …
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On this episode of BUZZ, we explore the multifaceted nature of Dental Marketing, emphasizing that successful patient acquisition is rarely due to a single factor but rather a combination of improvements across various elements. The discussion highlights the importance of continuous enhancement in areas such as website design, SEO, and patient exper…
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Jumpin' Jack Flash - A Conversation with Special Guest Dr. Ringer
41:53
41:53
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41:53
On this episode of BUZZ, we have a conversation with Dr. Jack Ringer, who shares his journey in dentistry and the importance of mentorship and community through Spear Education. He emphasizes the importance of in-person continuing education, the fulfillment derived from AACD Accreditation, and the value of providing a remarkable patient experience.…
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How To Use ChatGPT To Create Attention-Grabbing Dental Marketing Content
6:18
6:18
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6:18
On this episode of BUZZ, we explore how Dental Practices can harness the power of ChatGPT to craft captivating and compelling content. The conversation encompasses actionable insights and innovative strategies for employing AI to elevate marketing initiatives within your Dental Marketing. Show Produced by Dentainment https://dentainment.com/ Dentai…
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On this episode of BUZZ, we discuss the importance of optimizing Google AdWords for Dental Practices to effectively attract new patients. Key recommendations include refining location settings, understanding keyword phrase matches, and ensuring effective ad creative to maximize return on investment. Show Produced by Dentainment https://dentainment.…
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The 4:30 AM Club with Brad Braman, DMD, MBA of Empowered Dentist
27:48
27:48
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27:48
On this episode of BUZZ, we are joined by special guest Brad Braman from Empowered Dentist to explore the advantages of rising early and cultivating a morning routine. The conversation highlights how initiating the day with gratitude and a structured routine can enhance productivity and overall well-being, ultimately fostering a greater sense of fu…
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On this episode of BUZZ, we discuss the importance of remixing and repurposing existing dental content to create fresh marketing materials. We explore various strategies for transforming old blog posts, videos, and images into new formats such as social media posts, infographics, and YouTube videos, emphasizing the value of leveraging content you a…
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Maximize Your Google Rankings With Directory Listings
5:35
5:35
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5:35
On this episode of BUZZ, we discuss how to maximize Google rankings for Dental Practices using directory listings. We emphasize the importance of consistent information across all directories, fully completing profiles with accurate details, and leveraging opportunities to add images, videos, and links back to your Dental Practice Website. https://…
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Consistency Is The Key With Your Dental Content
3:39
3:39
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3:39
On this episode of BUZZ, we explore the critical role of consistency in crafting compelling Dental Marketing content, underscoring the necessity of generating one distinctive piece of content weekly to amplify social media engagement and catalyze new patient acquisition. We also illuminate the advantages of fostering a collaborative content creatio…
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Google Hints At Improving Site Rankings For High Quality Content
4:53
4:53
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4:53
On this episode of BUZZ, we discuss Google's upcoming core update and its focus on rewarding high-quality content for improved site rankings. We explore strategies for dental practices to enhance their website content, including creating comprehensive service pages, incorporating multimedia elements, and regularly updating information to maintain r…
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On this episode of BUZZ, we discuss the benefits and strategies for implementing Performance Max campaigns in Google AdWords, emphasizing the importance of experimenting with this new campaign type to maximize advertising success. We also highlight the critical role of accurate location settings in campaign setup to ensure effective targeting and o…
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July Food And Fun Holidays For Your Dental Marketing
6:02
6:02
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6:02
On this episode of BUZZ, we explore the various fun holidays that July has to offer, from food festivities to Independence Day, and the Dental Marketing opportunities that they present. Each one of these celebrations provides an opportunity for your Dental Practice to craft compelling social media content, showcase your personality, engage with the…
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1
What Is 50X More Likely To Drive Organic Search Results
3:34
3:34
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3:34
On this episode of BUZZ, we explore how the power of video content can transform Organic Search Engine Optimization for your Dental Practice today and how posting quality video content on YouTube can position you effectively for tomorrow's Artificial Intelligence driven search methodologies. Show Produced by Dentainment https://dentainment.com/ Den…
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On this episode of BUZZ, we explore the Dental Marketing advantages to having strong page ranking across your Dental Website, and not just the homepage. Ensuring that your service and treatment pages are optimized and contain compelling content will help deliver the desired recognition from Google's Page-By-Page Quality Assessment, leading to expan…
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On this episode of BUZZ, we celebrate Oral Healh Month and the opportunities it provides to craft captivating content for your social media platforms, engage with current and potential patients, become involved in events in your local community and integrate into your Dental Marketing strategy. Show Produced by Dentainment https://dentainment.com/ …
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The Ritz Carlton Experience and Your Dental Practice
4:23
4:23
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4:23
On this episode of BUZZ, we consider the legendary anticipatory service model at the Ritz Carlton. What lessons can be applied to the guest experience at your Dental Practice that will foster patients for life and ambassadors for your brand? Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, pr…
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The Google Documents Leak, Are You Using ChatGPT, Minimalistic Logo Design, Plus More
7:57
7:57
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7:57
On this episode of BUZZ, we explore the Google document leak on Github, the inner workings of the search algorithm that were revealed and the potential impact of these revelations on your Dental Marketing Strategy. We also examine the many ways that using ChatGPT can revolutionize your Dental Marketing, the strategic importance of minimal design, a…
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Google Launches Google TV Advertising Network, Focus On Building A Brand, Create Once Distribute Forever, Plus More
6:48
6:48
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6:48
On this episode of BUZZ, we examine Google's new television advertising platform and the myriad opportunities it provides for Dental Marketing. We also explore effective brand building strategies, the significance of repurposing existing content, and more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marke…
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On this episode of BUZZ, we present 108 ways to leverage Artificial Intelligence to elevate your Dental Marketing to an entirely new level. Utilizing these concepts will provide invaluable insight into enhancing patient engagement, streamlining operations, and optimizing your Dental Marketing Strategy. Show Produced by Dentainment https://dentainme…
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The Entrepreneurial Spirit with Dr Michael Lowe
29:37
29:37
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29:37
On this episode of BUZZ, we are joined by special guest Dr. Michael Lowe, general dentist and inventor of the Tefball. We explore the moment of inspiration as well as the entrepreneurial process, from design to manufacturing to distribution and marketing, as well as the challenges of bringing a product to market while running three thriving dental …
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What Are The Best Times To Post Dental Videos For Maximum Engagement On Social Media
4:20
4:20
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4:20
On this episode of BUZZ, we share tips for scheduling your social media posts for maximum engagement as well as reveal what type of content will get you the most ROI for your Dental Marketing objectives. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Communi…
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Fun Holidays To Celebrate In June At Your Dental Practice
10:32
10:32
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10:32
On this episode of BUZZ, we review fun holidays in June to celebrate at your Dental Practice. These holidays provide opportunities to create engaging social media content, cultivate relationships with local businesses, elevate your profile in the local community, increase your organic reach, and have fun at the office! Show Produced by Dentainment …
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Celebrating National Hamburger Day at Your Dental Office
3:11
3:11
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3:11
On this episode of BUZZ, we explore how celebrating food holidays such as National Hamburger Day at your practice can provide the ability to engage with businesses in your local community, craft compelling social media content, and grow organic reach in your digital Dental Marketing initiatives. Show Produced by Dentainment https://dentainment.com/…
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Scarlett Johansson and The ChatGPT Voice Controversy in AI, Website Header Tips, Dental Sleep Apnea Event, Plus More
12:34
12:34
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12:34
On this episode of BUZZ, we analyze new Artificial Intelligence voice-over technology advancements and their potential impact on Dental Marketing, offer strategic website design tips, and more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as…
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On this episode of BUZZ, we explore how celebrating delightful holidays such as National Smile Month can enhance Dental Marketing opportunities at your Practice. Embracing these celebrations allows you to engage with both current and prospective patients, emphasizing the importance of oral health, showcasing available services and treatments, and h…
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The Future Of Search With ChatGPT, How Many Pages Should Our Dental Website Have, Social Media Tips, Plus More
14:50
14:50
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14:50
On this episode of BUZZ, we examine the future of search in Dental Marketing and how the latest advancements from OpenAI may transform ChatGPT's role in this dynamic technology sector. We also review effective Dental Website design strategy, share some valuable Social Media Marketing tips, and more. Show Produced by Dentainment https://dentainment.…
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Celebrating National Pizza Party Day at Your Dental Practice
4:19
4:19
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4:19
On this episode of BUZZ, we explore how celebrating fun holidays at your practice can double as wonderful opportunities to create compelling content for your Dental Marketing. Engaging with local businesses such as pizzerias yields the potential of heightened awareness and visibility in your local community. Show Produced by Dentainment https://den…
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Harnessing AI and Navigating New Search Frontiers in Dental Marketing
12:08
12:08
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12:08
On this episode of BUZZ, we examine the seismic shift brought about by Artificial Intelligence in Dental Marketing. From groundbreaking advancements from OpenAI to innovative content creation platforms, Artificial Intelligence is heralding unprecedented opportunities to promote your Practice to prospective patients. Show Produced by Dentainment htt…
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The Importance of Having A Clinical Coach: Conversation with Dr. John Cranham
20:43
20:43
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20:43
On this episode of BUZZ, we are joined by special guest Dr. John Cranham, and together we review Dr. Cranham's approach to clinical coaching. As opposed to a more generalized instructional format, this remote, on-demand consultation is focused and targeted, addressing specific needs and concerns in order to increase the quality of patient outcomes.…
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The Best Word of Mouth Strategies In The World
9:28
9:28
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9:28
On this episode of BUZZ, we explore what makes word of mouth the most potent form of marketing and how homegrown word of mouth Dental Marketing initiatives can engender explosive results with truly impressive ROI. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dent…
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53 Times The Visibility: How Video Content Skyrockets Your Dental Practice's SEO
7:45
7:45
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7:45
On this episode of BUZZ, we review the strategic importance of producing video content at your Dental Practice and optimizing it properly for YouTube. These insights and recommendations will greatly influence your SEO rankings, as video content possesses unmatched potential compared to other forms of media. Show Produced by Dentainment https://dent…
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The Most Creative Idea For Team Member Photos
6:53
6:53
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6:53
On this episode of BUZZ, we explore innovative ways to add personality to the team member portait photos on your Dental Practice Website. Displaying fun, creative and memorable portrait photos as opposed to run of the mill headshots is a potent visual differentiator and distinguishes your Practice from the crowd. Show Produced by Dentainment https:…
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How To Optimize Old Dental Videos For Maximum Impact, The #1 Highest Content ROI, Sleep Apnea Marketing, and More
8:56
8:56
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8:56
On this episode of BUZZ, we provide tips for optimizing existing YouTube videos, explore the type of video content yielding the highest ROI, review Sleep Apnea Marketing Strategy for your Practice, and more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Com…
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Networking With Physicians To Get New Dental Sleep Apnea Patients
26:28
26:28
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26:28
On this episode of BUZZ, we are joined by special guest Nicole Greenman of DSM Solutions. Incorporating Sleep Apnea Treatment into your service offerings is an incredible way to recession proof your Practice and in this episode Nicole offers practical steps for working with Sleep Physicians to increase that patient flow. Show Produced by Dentainmen…
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Content To Avoid On Your Dental Website, SEO Superpowers with Video, Jazz Appreciation Month, and More
6:21
6:21
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6:21
On this episode of BUZZ, we detail content and copy that you should refrain from placing on your website, the ways in which video content turbo boosts your SEO, a month of celebrating a quintessential American art form, and much more. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing…
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On this episode of BUZZ, our spotlight is on intentional and strategic marketing elements that comprise a contemporary, powerful branded website. With Conversion Rate Optimization as the guiding motivation for key design decisions, a fast, streamlined website with a distinct and captivating brand identity can lead the way for new patient flow at yo…
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Ideal Times To Post On Social Media, Smells For Smiles, Sitting On Content, Plus More
6:58
6:58
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6:58
On this episode of BUZZ, we review strategic scheduling for posting on your social media platforms, integrating sophisticated hospitality techniques to enhance retention and new patient flow, optimizing the use of existing photo and video content for maximum marketing impact, and more. Show Produced by Dentainment https://dentainment.com/ Dentainme…
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Zuck's Epic Video, Sora AI Video Model, Ribs.com, and More
8:22
8:22
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8:22
On this episode of BUZZ, we revisit the Marketing power of video that is created with intention and focus but not necessarily premier production quality. Filming a video with your mobile phone that delivers a clear and authentic message can yield results that are equally if not more profound than productions orchestrated with a dedicated crew and s…
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Instagram Your Practice's Exterior, Writing Down Marketing Goals, Dental Website Skills and More
9:00
9:00
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9:00
On this episode of BUZZ, we explore the potential marketing opportunities presented by the exterior of your practice; consider the significance of setting precise marketing objectives, monitoring advancements, and commemorating achievements; examine why allocating time towards personally developing your website may not be the most optimal approach,…
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You're Sitting On Content Gold, Screenshots From Videos, AI Tools and More
8:42
8:42
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8:42
On this episode of BUZZ, we suggest innovative approaches to strategically repurpose existing video content for Dental Marketing initiatives at your Practice. While consistently acquiring fresh video and photography remains crucial for enriching your content library, we shed light on leveraging existing content to seamlessly fill gaps on your websi…
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Were You At A Dental Conference This Week, Buy Back Your Time, Header Image Selection and More
10:03
10:03
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10:03
On this episode of BUZZ, we explore the strategic content opportunities present at Dental Conferences, offering insightful methods to effectively showcase your Practice. Your unwavering dedication to clinical excellence and continuing education is never more apparent to existing and potential patients as it is when surrounded by leaders in the fiel…
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8 Ways To Eliminate Patient No Shows From Online Scheduling, The Best Burrito In The World, Premium Domain Names and More
25:58
25:58
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25:58
On this episode of BUZZ, we delve into the transformative impact of Online Scheduling on the process of scheduling patient appointments while exploring innovative solutions to address the persistent issue of patient no-shows. Additionally, we assess the efficacy of word-of-mouth referrals, review strategies for safeguarding your digital intellectua…
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Building Advocacy One Dental Patient At A Time, Loop Earplugs Inspiration, Digital Marketing Trends and More
11:41
11:41
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11:41
On this episode of BUZZ, we delve into the significance of fostering support for your practice among your patients, reaping substantial benefits through positive word-of-mouth; we draw insights from Loop Earplugs for marketing inspiration; and scrutinize the latest trends and advancements in Dental Marketing that have the potential to enhance your …
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24 Genius Dental Marketing Ideas to Grow Your Practice in 2024
51:13
51:13
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51:13
On this episode of BUZZ, we present 24 marketing concepts to elevate your Dental Marketing. Implementing even just a portion of this comprehensive set of ideas will significantly improve your Dental Practice's reach, engagement and new patient flow. Dental Marketing Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Crea…
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Cultivating Inspiration For Your Dental Marketing
2:40
2:40
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2:40
On this episode of BUZZ, we investigate potential areas of inspiration in your life and how you can incorporate them into your Dental Marketing. Identifying particular elements of brands or media that appeal to you can help you cultivate authentic branding that will speak to potential patients in a powerful and engaging way. Show Produced by Dentai…
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How To Be An Empowered Dental Team For The New Year
25:51
25:51
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25:51
On this episode of BUZZ, we are joined by special guest Dr. Brad Braman of Empowered Dentist. During our wide ranging conversation, we hone in on specific approaches to your Dental Practice that will enable more time to enjoy the world outiside of your offfice, as well as increased profitability, higher team morale and enhanced job satisfaction. To…
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5 Things Every Powerful Dental Website Has
10:17
10:17
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10:17
On this episode of BUZZ, we explore five elements that are consistently present on the finest Dental Websites. These particular elements cultivate a strong first impression, a stickier user experience, and a higher conversion rate, leading to increased new patient flow at your Practice. Show Produced by Dentainment https://dentainment.com/ Dentainm…
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5 Ways To Provide Unreasonable Hospitality At Your Dental Practice
8:40
8:40
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8:40
On this episode of BUZZ, we introduce several tips for raising your level of customer service to heights that are sure to deliver sensational good will and word of mouth. Turning the ordinary moments of a patient visit into exceptional memories becomes a transformative experience for your patients, your team members and your new patient flow. Denta…
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Crafting An Opening For Patient Testimonial Videos
7:37
7:37
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7:37
On this episode of BUZZ, we present several example questions to use in your patient testimonial videos. This content provides incredible value for your Dental Marketing as it offers relevant social proof and transforms your existing patients into ambassadors for your Practice. Additionally, you are adding the transformational power and reach of vi…
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3 Ways To Launch Your Dental Sleep Apnea Marketing Properly
7:31
7:31
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7:31
On this episode of BUZZ, we detail three strategic approaches to setting your Dental Sleep Apnea Marketing campaign in motion. More and more Dental Practices are implementing Sleep Apnea Treatment solutions and incorporating these three Marketing tips into your campaign will significantly differentiate your Sleep Apnea Treatment offerings. To learn…
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