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"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing. Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape. Whether you're a seasoned professional or just starting out, "Sales and Marketing Playbook: Unlea ...
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Revolutionizing Sales and Marketing: Accountability and Data-Driven Growth Strategies
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Send us a text Unlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycles, and boost referrals with Evan's expert strategies. Craig reveals how Beholder Agency lev…
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Elevate Your Law Firm with Proven Growth Strategies from a Fractional COO
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Send us a text Unlock the secrets of business transformation with the wisdom of Evan Polin, Craig Andrews, and Rachel Steininger as they synergize sales, marketing, and operations for unparalleled growth. Witness how Evan, the president of Polin Performance Group, breaks down barriers in securing ideal clients and accelerating sales cycles, while C…
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Transforming Sales and Marketing: Innovative Thinking and AI-Driven Tools
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Send us a text Uncover how innovative thinking can transform your approach to sales and marketing with insights from Mac, also known as Steve P McKeon, the mastermind behind MacGyverTech and MacnNerd. With a rich background in tech, Mac shares his extraordinary journey of deconstructing and creating, steering clear of the mainstream and inspiring c…
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Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management Part 2
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Send us a text Ready to kick your business growth into high gear this fall? Discover how aligning your sales and marketing strategies with the back-to-school season can propel you towards achieving those end-of-year goals. Join Evan Polin and me, Craig Andrews, as we uncover the tools you need—like CRM systems and sales enablement software—and the …
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Revamping Your Sales Strategy: Back-to-School Tips and Effective Time Management
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28:58
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Send us a text Is your business ready to ace the back-to-school season? Discover how the end of summer can be a prime opportunity to refocus your sales and marketing strategies. Join Evan and me, Craig Andrews, as we draw fascinating parallels between students gearing up for a new school year and businesses striving to hit their annual goals. We’ll…
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Unlocking Local SEO Secrets: Boosting Your Business Visibility with Emilia Andrews
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Send us a text Unlock the secrets to dominating your local market with our latest episode of the Sales and Marketing Playbook Unleashed. Join us as we uncover the power of local SEO services and "near me" searches to attract customers in your community. Craig Andrews and Evan Polin discuss the pivotal role of building local relationships and how be…
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Episode 12 Mastering Sales and Marketing for Non-Selling Professionals
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Send us a text Can non-selling professionals like lawyers, architects, and accountants master sales and marketing? Evan Polin and Craig Andrews think so, and they’re here to show you how. In this episode of Sales and Marketing Playbook Unleashed, we explore the evolving business landscape that demands these professionals step out of their comfort z…
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Episode 11: Authenticity in Sales: Transforming Your Strategy with Genuine Personal Branding
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Send us a text How can embracing your authentic self revolutionize your sales and marketing strategy? In this episode, Craig Andrews brings a humorous twist with his Game of Thrones-inspired personal brand, while Evan Polin joins to dissect the pitfalls of inauthenticity. Together, they shed light on how genuine relationships are the backbone of bu…
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Summer Sales Strategies: Turning Slow Seasons into Prime Opportunities
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Send us a text Have you ever wondered if the summer slowdown is just a myth? Craig Andrews, partner and CEO of Beholder Agency & Evan Polin, President of Polin Performance Group, joins us to reveal why summer is the golden season for maintaining sales and marketing momentum. Discover the truth behind the misconception that business grinds to a halt…
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Episode 9 Sales & Marketing Playbook - The Debate Part 2
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Send us a text Can you imagine a world where fragmented CRM usage and inconsistent data are a thing of the past? Join Craig Andrews and Evan Polin as they dive into the intricate dance between sales and marketing metrics and KPIs, revealing how these distinct yet complementary functions can harmonize to boost organizational performance. We kick off…
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Episode 8 Sales and Marketing The DEBATE - Part 1
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Send us a text Is your sales team struggling to hit their targets due to misaligned marketing efforts? Join us in our latest episode as Craig Andrews and Evan Polin reveal the crucial intersection points between sales and marketing, starting with the pivotal concept of "time to market." Discover how aligning short-term marketing initiatives with sa…
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Send us a text Crafting an Engaging Elevator Pitch: Networking Success through Authentic Connection: Unlock the secrets to crafting an engaging elevator pitch as Evan Polin and I, Craig Andrews, dissect the finesse behind this networking powerhouse. Rather than a mere transactional tool, we reveal how a well-designed pitch can ignite meaningful con…
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Episode 6: Understanding how and why your prospects make their Buying Decisions
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Send us a text Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no ex…
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Episode 5 Differentiating Yourself from the Competition
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Send us a text Ever felt like you're shouting into the void, trying to get your brand noticed? We've brewed up the perfect concoction in the latest episode of the Sales and Marketing Playbook podcast to ensure your business becomes the unmistakable flavor in a bland market. I'm Craig Andrews, your host from Beholder Agency, joined by the savvy Evan…
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Episode 4 The Importance of Targeting Your Ideal Prospect
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Send us a text Unlock the blueprint to transformative business growth with your hosts, Craig Andrews and Evan Polin, as we guide you through the intricacies of crafting needle-sharp client targeting strategies. This episode is a treasure trove of insights for ambitious entrepreneurs and sales professionals eager to make their mark. We dissect the a…
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Episode 3 Creating and Tracking Your Sales and Marketing Plan
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Send us a text Discover the strategic blueprint for sales and marketing success as Evan Polin and I, Craig Andrews, reveal the insider's game plan for business growth. Prepare to be armed with the knowledge to craft a winning strategy, pinpoint where each lead comes from, and leverage CRM technology to keep your data in check, especially during com…
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Episode 2: Defining Sales and Marketing: The Art of Sales and Marketing Synergy Through a Dating App Lens
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Send us a text Unlock the secret to harmonizing your sales and marketing strategies for success that rivals the perfect love match! I, Craig Andrews, along with my co-host Evan Polin, promise to guide you through the intricate dance of sales and marketing, using the all-too-relatable world of dating apps to illustrate the crucial connection between…
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Episode 1 Fundamentals of Sales and marketing
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Send us a text Unlock the potential of your sales and marketing strategies with insights from two industry mavens, Craig Andrews and Evan Polin. Our inaugural episode of Sales and Marketing Playbook Unleashed sets the stage for a series that promises to equip you with the tactics and strategies needed for explosive business growth. Through our pers…
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