Reviews and essays on art, games, books, food, theme parks, whatever. Sometimes weird stories! Zarina Muhammad and Gabrielle de la Puente take turns spilling their guts and trying to right the art world's wrongs. You can find transcriptions on https://thewhitepube.co.uk
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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some ...
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Laisul Hoque, The Purpose was to Document the Other Side (2023)
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watching a film about distance and love in a week like this week! read the text on the website: thewhitepube.co.uk/laisul-otherside & FYI, CHEEKY PLUG: you can pre-order our book, Poor Artists, here (& here if ur in the US). Thank you to our friends & supporters on Patreon -- if you'd like to support our work, pls see our suppo…
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The Greatest Hits Episode Featuring Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard
24:16
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Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world.…
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a review! I'm sick! what's new. you can find the written version of this on our website; you can pre-order our book here; pat yourself on the back for making it through another week on this hellplanet
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thinking about Serban Savu's 'what work is' Romanian pavilion at the Venice Biennale read the text here: thewhitepube.com/work WHILE I AM HERE: you can pre-order our book, Poor Artists, here (& here if ur in the US). Thank you to our friends & supporters on Patreon -- if you'd like to support our work, pls see our support page for…
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Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley
10:41
10:41
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Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG…
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Using Visuals to Bridge the Gap Between Creativity and Productivity with Zach Kitschke, CMO of Canva
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Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Zach Kitschke to our podcast today. Zach is the CMO at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today'…
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This week's text is a mini review of a group show in Strand News, the newsagent where i buy a peanut butter kit kat chunky almost every weekday. Ft work by: Athen Kardashian and Nina Mhach Durban, Eden Chau-Morrow, Marcus Jefferson and Xooset, and curated by Tom Mouna. read the text here: thewhitepube.com/strand-news WHILE I AM HERE: you can pre-or…
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The Importance of Staying Connected Through the Customer Journey with Elizabeth Rutledge, CMO of American Express
25:38
25:38
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Welcome to this episode of the Marketing Vanguard podcast. A big welcome to Elizabeth Rutledge, our special guest today. Elizabeth is the CMO at American Express. Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader. Elizabeth shares her insights on the importance of learning and staying connected to c…
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I'm tired!!!!! you know the deal. the written version of this text is on our website.
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Unifying Brand and Performance Marketing: Insights from Alex Schultz, CMO of Meta
27:12
27:12
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the ch…
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a vignette about looking through windows, a love letter to the shrimp in Tai Shani's THE WORLD TO ME WAS A SECRET: CAESIOUS, ZINNOBER, CELADON, AND VIRESCENT @ the cosmic house read it here: thewhitepube.co.uk/taishani-cosmichouse WHILE I AM HERE: you can pre-order our book, Poor Artists, here (& here if ur in the US). Thank you to our friends & su…
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text version of this review here; our boat is going to be uploaded here; book cover reveal here!!!
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Driving Awareness, Growth, and Loyalty: Insights from Jay Livingston, CMO of Shake Shack
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37:04
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of per…
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This week's text is about houses, art and lying to estate agents. Read it here (thewhitepube.com/unreal-estate). You can support our work on Patreon, & thank you to all our patrons!
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Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA
28:40
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Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams. Jerri encourages CMOs to drive change an…
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I have been writing about problems for a while so I think it is time to talk about solutions. This episode is about a project by Cassie Thornton that is about to make my life better. You can find the text version here, the Hologram here, our book pre-order link here if you're in the UK and here if you're in the US 🌡️🌡️🌡️🌡️🌡️🌡️🌡️🌡️🌡️🌡️…
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A text about the student occupation of Goldsmiths, for Palestine. As mentioned, some links: - STRIKE OUTSET, sign the pledge here, FAQs - Goldsmiths 4 Palestine Here's a link to the text, scroll down to the bottom if you want links to any of the student orgs for the unis mentioned at the end -- they're all linked & i'll whack those up on ig stories…
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Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas
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Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the impo…
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If you want to see the written version of this, or the photos I took while I was running away, find both here; if you want to support twp and join our discord, info here; and if you want us to be on a best seller list because that would be quite funny, pre-order our book Poor Artists here 💋
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This week's text is a story about a woman called Jane who wants to unlock her inner creative potential, through a boozy painting workshop. read the text version here: thewhitepube.co.uk/caterpillar-memories & thank you, as always, to our friends on Patreon! If you'd like to support our work/writing, pls go to our support page fo…
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Unveiling the Evolution of Consumer-Centric Marketing: A Conversation with Bazaarvoice's Zarina Stanford
24:42
24:42
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On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a mor…
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I've secretly been in France trying out a new residency at a place called The Mill. You can find the written version of this text on our website where there are also beautiful pictures I took because I am the world's greatest photographer enjoy, and as always, pre-order our book POOR ARTISTS if you want! it's coming out October 3rd so if you do it …
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Creating a Culture of Fearlessness: Insights from Taco Bell CMO Taylor Montgomery
24:09
24:09
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On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluab…
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a super quick text about an exhibition! SHOW PONY, a group show at Islington Arts Factory, curated by Kelly Wu. read the text here: thewhitepube.com/show-pony
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Creating Value Through Design: Mauro Porcini's Vision for PepsiCo
32:18
32:18
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On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer. During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He als…
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THE RISE OF CREATIVE INDUSTRY GROUP INCORPORATED
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31:41
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This week's text is some art criticism as dystopian business science fiction When did that transition from *Art* to *Creative Industry happen*, and what does it mean? Robert Peston VII, Business Culture Editor-at-Large for the Financial Times 4.0, is about to tell you! read the text version here: thewhitepube.co.uk/creating-incorporated & thank you…
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Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones
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32:43
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Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. On this week's episode of …
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Happy Easter I bet all of you are off work today you lazy gits!!!! this text is about WORKING ALL THE TIME and feeling CRAZY because of it. You can find the text version here and you can pre-order our book Poor Artists here and I hope you enjoy a day off work you really deserve it
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Unveiling the Heart of Marketing: A Conversation with Marisa Thalberg
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21:15
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On this week's episode of Marketing Vanguard, Jenny sits down with Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld. During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy. This co…
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A story about a sleepover at the National Gallery, in pursuit of answers to a question: what is the POINT of ART?! read it here: thewhitepube.co.uk/reviews/2024/overnight-museum & thank you, as always, to our friends on Patreon! If you'd like to support our work/writing, pls go to our support page for more info about how you can do that…
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From Rebranding to Reinvention: The Marketing Journey of QUAD CMO Josh Golden
37:09
37:09
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On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations. During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful …
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A text where I write about why I no longer want to write about Diversity. The history of institutional diversity policy, the historry of it's failings, but also -- my speculations about its future. read it here: thewhitepube.co.uk/divpol101 & thank you, as always, to our friends on Patreon! If you'd like to support our work/writing, pls go to …
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Exploring the Creative Landscape: Insights from Squarespace CCO David Lee
27:16
27:16
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On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and pers…
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For real! The written version of the review is here; our book Poor Artists is available to pre-order here. mwah mwah mwah goodbye
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BONUS: Why Edward Norton Thinks Ad-Supported Streaming Is the Future
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During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers. Hosted on …
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Driving Impact Through Technology: A Conversation with Lenovo's Gerald Youngblood
24:38
24:38
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On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creati…
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Where do artists live? HOW do artists live? i don't know, but this is a story about an immortal cat, the last artists left in East London & a squat in the 90s that's still here today! read the text on TWP: thewhitepube.co.uk/london-2039
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documentaries about chronic fatigue are boring and they should be horror films instead. You can find the written version of this text here and you can PRE-ORDER OUR BOOK POOR ARTISTS RELEASING OCTOBER 3RD HERE :D
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Navigating the Modern Marketing Landscape: Lessons from Deloitte CMO Suzanne Kounkel
30:16
30:16
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In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current …
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I'm a Fan, Sheena Patel // I Want to Punch My Dad
27:00
27:00
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A review of Sheena Patel's debut novel, I'm a Fan, and a short story about wish fulfilment, desire and how i really want to punch my Dad. read the text version here: www.thewhitepube.co.uk/im-a-fan & thank you as always to our friends on Patreon! If you'd like to support our work/writing, pls go to our support page for more info about how you c…
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Revitalizing a Brand by Embracing Change: How Applebee’s Reinvented Their Marketing Approach
28:39
28:39
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From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the la…
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A classic review! A straightforward review! You can find the written version on our website here!
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Beyond the Field: Insights into NFL's Marketing Vision with Tim Ellis
32:06
32:06
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In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey…
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Painting, Smoking, Eating (Philip Guston)
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16:32
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This week's text is a love letter to a painting: Philip Guston's Painting, Smoking, Eating. It's also a love letter to limbo, chewing gum, dead time and unalienated labour read it here: thewhitepube.co.uk/philip-guston & thank you as always to our friends on Patreon! If you'd like to support our work/writing, pls go to our support page for more inf…
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From Quirkiness to Global Relevance: Unveiling the Journey of Crocs' Iconic Transformation with CMO Heidi Cooley
23:21
23:21
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On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation.…
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Outlook 2024: BNY Mellon's Natalie Sunderland on Leadership and Innovation
22:10
22:10
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In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the i…
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but it's actually a review of Liverpool City Centre. The written version of the text is on our website.
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From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott's Marketing Triumphs
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26:25
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On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in …
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Galleries, Get it Together! (a guest episode from Art Assassins)
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24:47
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We have a cheeky bonus guest episode from Art Assassins, a collective based out of South London Gallery. They’ve been investigating the role galleries play in public life and they’ve put their research together in this episode -- enjoy & we will catch u next week! If you want a peep at the transcript, it's available on the white pube website :) A n…
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Sustainability, Collaboration, and Purposeful Business: How Nespresso is Brewing Success
22:27
22:27
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On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula. During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of M…
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