Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, youāll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak pee ...
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We want to stuff your mailbox with dividends! Our goal is to show you the power of dividend growth investing, and for each year's check to be larger than the last. We analyze specific companies and look at the mindset this strategy requires to be successful long-term. Come explore this not-so-boring world and watch your portfolio's value compound.
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The ConsultRx Pharmacy Podcast is sponsored by Revelation Pharma, a national network of 503a and 503b compounding pharmacies.
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Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.
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A weekly podcast discussion about asymmetric learning - how organisations gain competitive advantage through their approach to learning, in all its forms. We will talk with thought leaders and experts to understand processes and systems of learning that lead to outperformance.
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Far From The Finishing Post explores the ideas and practices of leading investors in an effort to continuously grow our collective knowledge. This podcast is intended for UK listeners only. The views and information contained within this podcast do not constitute investment advice and should not be used as the basis for investment decisions. Any reference to securities should not be construed as a recommendation to buy or sell these securities. Any opinions expressed are those of the relevan ...
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Editors at The Lancet Oncology, in conversation with the journalās authors, explore their latest research and its impact on peopleās health, healthcare, and health policy. A monthly audio companion to the journal, this podcast covers a broad range of topics, from early-stage breast cancer treatment to mRNA vaccines, the access to essential cancer medicines for children to measuring ovarian toxicity, and more.
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Create New Futures | How Leaders Produce Breakthroughs and Transform the World through Conversation
Aviv Shahar
Welcome to Create New Futures. Every episode, best-selling author and host Aviv Shahar will explore ideas and insights that can awaken and inspire you to the opportunities you have to create new futures for you, your family, your teams, and for your business. Life is too short to not be engaged in fascinating conversations that open, inspire and unleash new ways of thinking and seeing possibilities and beauty. Through Create New Futures, Aviv will engage in conversation with leaders and expe ...
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RV201 - B2B Marketing Evolution | Scaleup Valley Podcast
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Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussing his early work in B2B companies, where he noticed a disconnect between market trends and traditional go-to-market strategies. His pivot to marketing in 2016 paved the way for the creation of Refineā¦
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RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24
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Thank you all so much for listening to B2B Revenue Vitals as we hit our 200th episode!! In this weekās live event, Chris explores the intersection of marketing, finance, and sales, emphasizing the importance of a cohesive go-to-market strategy. Chris kicks off the conversation by emphasizing the critical need for alignment across various functions ā¦
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Emmy Boerrigter on dose selection of novel anticancer drugs
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Dr Emmy Boerrigter (Department of Pharmacy, Radboud University Medical Center, Netherlands) discusses her Review on dose selection of novel anticancer drugs: exposing the gap between selected and required doses. Read the full article: https://www.thelancet.com/journals/lanonc/article/PIIS1470-2045(24)00134-7?dgcid=buzzsprout_icw_podcast_generic_lanā¦
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#201 CEO Lyft, David Risher: The Ride
1:16:25
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Guest: David Risher, CEO of Lyft David Risher can measure his career in phone calls, from the one that introduced him to Jeff Bezos in 1995, to the call from the Lyft board in 2023, asking him to vie for the CEO job. But initially, he believed his lifeās legacy might be the nonprofit Worldreader, which has brought books to more than 22 million readā¦
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RV199 - Expert Session: GTM Programs & Marketing ROI
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Chris was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the importance of narrowing down account foā¦
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Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strategy, focusing on the importance of integrating various content formsāsuch as podcasts, social media, YouTube, and blogsāinto a unified strategy that aligns with business goals. Chris and Eric discuss ā¦
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#200 CEO and Co-Founder Together AI, Vipul Ved Prakash w/ Bucky Moore: Super Cycle
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Guests: Vipul Ved Prakash, CEO and co-founder of Together AI; and Bucky Moore, partner at Kleiner Perkins No one knows for sure whether the future of AI will be driven more by research labs and AI-native companies, or by enterprises applying the technology to their own data sets. But one thing is for sure, says Together AI CEO and co-founder Vipul ā¦
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RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
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In this weekās event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, Chris shares the exciting news of their expanding team and the positive trend in customer renewals, signaling early success. He emphasizes the importance of unit economics in marketing, debunking the mytā¦
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Snap-on: Nearly a Century of Dividend Growth and Tool Innovation
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In this episode of The Dividend Mailbox, Greg takes an in-depth look at Snap-on (SNA), a company with a rich history of tool innovation and consistent dividend payments since 1939. He discusses the company's evolution from automotive tools to specialized equipment for various industries, its unique franchise model, and its financing arm. By examiniā¦
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RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22
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In this weekās event, Chris shares his recent reflections and insights following a rejuvenating vacation in Italy. He emphasizes the importance of taking breaks to gain new perspectives on business strategies and operations. Through a holistic approach, he discusses everything from achieving marketing efficiency and improving sales win rates to theā¦
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#199 CEO & Co-Founder Klaviyo, Andrew Bialecki: High Slope
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Guest: Andrew Bialecki, CEO of Klaviyo Whenever the marketing platform Klaviyo is hiring, says CEO Andrew Bialecki, āwe sort of don't care so much what skills you have.ā Instead, the company looks for āhigh slopeā individuals who are curious and able to continually learn new things. āA big turnoff for me is [when] somebody says, āOh, well, I was neā¦
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RV195 - LinkedIn Strategy and B2B Trends | Good Content
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Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedInās algorithms to redefining go-go-market strategies in the current economic environment, Chris brings a wealth of knowledge and practical insights to the table. Chris kicks off the discussion by sharing hisā¦
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#198 CEO and Co-Founder Wayfair, Niraj Shah: Homeward
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Guest: Niraj Shah, CEO and co-founder of Wayfair Wayfair CEO Niraj Shah caught the entrepreneurship bug in his mid-20s, when he and his longtime co-founder Steve Conine sold their first company just a few years out of college. They left the acquirer and independently realized āwe absolutely wanted to start something else,ā Niraj recalls. āOnce youāā¦
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RV194 - Mastering Marketing for Startups | GTM Cheat Code
40:52
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Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in todayās business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and tā¦
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#197 CEO, Chairman & Founder Zscaler, Jay Chaudhry: No Attachment
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Guest: Jay Chaudhry, CEO, chairman, and founder of Zscaler Much of the media coverage of Zscaler CEO Jay Chaudhry is quick to identify him as the wealthiest Indian-American person, with a net worth of $10.8 billion. But to hear Jay himself tell it, that number has never been very important to him: āMy family had no money,ā he says of his childhood ā¦
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Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-based selling entails and why it is revolutionizing B2B go-to-market strategies. He outlines the advantages of using first party and third party signals to optimize sales outreach, detailing how this metā¦
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RV192 - Marketing Budget Myths & Data Insights | Go To Market Live Episode 21
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In this weekās event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of inā¦
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Hisham Mehanna and Sue Yom on head and neck cancer consensus recommendations
36:56
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Dr Hisham Mehanna (University of Birmingham, Birmingham, UK) and Dr Sue Yom (University of California, San Francisco, San Francisco, CA, USA) discuss their four-paper Series on Head and Neck Cancer Consensus Recommendations in diagnosis and clinical trial endpoints. Tell us what you thought about this episode Continue this conversation on social! Fā¦
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#196 CEO and Co-Founder Braze, Bill Magnuson: Principles of Change
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Guest: Bill Magnuson, CEO and co-founder of Braze The deployment of smartphones around the world was more impactful than any other technology to date, says Braze CEO Bill Magnuson ā and that has big implications for emerging fields like generative AI. āIf we get to the point where they [LLMs] really can be useful, human-like companions ... they wilā¦
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RV191 - Expert Session: Marketing in Competitive Categories
46:14
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Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience inā¦
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RV190 - Q2 Wrap-Up & Strategic Budgeting | Go To Market Live Episode 20
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In this weekās event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investmā¦
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#195 CEO Salesforce AI, Clara Shih: Above the Clouds
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Guest: Clara Shih, CEO of Salesforce AI In 2020, Clara Shih quit Hearsay, the company she founded and ran for 11 years; in hindsight, she says āI probably should have quit a little bit sooner.ā But at the time, she cared a lot ā too much ā about what everyone else thought. āThere's a lot of guilt around leaving initially and feeling bad for feelingā¦
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The Future of Dividends with Daniel Peris
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More on dividend growth investing -> Join our market newsletter! To start our fourth year of The Dividend Mailbox, Greg is joined by Daniel Peris, author of The Ownership Dividend: The Coming Paradigm Shift in the U.S. Stock Market and Head of the Income and Value Group at Federated Hermes. Daniel's deep historical perspective and expertise offer vā¦
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RV189 - Why Organic Social Media Content Needs to be Your #1 Priority
55:53
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Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming tā¦
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RV188 - Marketing with a Growth Mindset | Product Market Fit Show
53:04
53:04
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Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a buā¦
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#194 CEO and Founder Sunshine, Marissa Mayer: Innovative Instincts
1:25:50
1:25:50
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Guest: Marissa Mayer, CEO and Founder of Sunshine and former CEO of Yahoo When Marissa Mayer was first hired as the CEO of Yahoo, the company had lost nearly a quarter of its workforce in the preceding six months. Early on, she was chatting with employees in the cafeteria and one of them got her attention by smacking her tray. āIs it go time?ā he aā¦
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RV187 - Market Trend Deep Dive | Go To Market Live Episode 19
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46:02
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In this weekās event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforceās unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. Cā¦
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Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing over the past five years, from lead generation to holistic demand generation, and how Chris's insights have impacted the industry. The past twelve months have brought significant changes in how B2B techā¦
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RV185 - Optimizing B2B Go-to-Market Strategies
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Chris Joined Artem Gladkikh, CEO of Signum.Ai, to talk through Chris's career and ideas on go-to-market strategies and AIās impact on marketing. They give tips for B2B companies on improving marketing and making better decisions with data. Chris discusses why B2B companies should adapt to current customer online behavior and engagement. He talks abā¦
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#193 Former CEO Nextdoor, Sarah Friar: Four Circles
1:17:17
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Guest: Sarah Friar, former CEO of Nextdoor Sarah Friar has worked with some of the top leaders in Silicon Valley, including Salesforce CEO Marc Benioff, Walmart CEO Doug McMillon, Block CEO Jack Dorsey, and most recently Nextdoor founder Nirav Tolia, who just replaced her as CEO in May. And one of the things that sets top performers apart from the ā¦
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RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast
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From the FounderVideo Podcast: āChris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. He explains that public SaaS companies have seen their sales and marketing expenditure almost double over the past two and a half years. Private SaaS companies, on the other hand, have seen their CAC paā¦
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Garth Strohbehn and Katie Lichter on the environmental impact of cancer treatment
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Dr Garth Strohbehn (Veteran Affairs Center for Clinical Management Research, Ann Arbor, Michigan, USA) and Dr Katie Lichter (University of California, San Francisco, USA) discuss their papers on the environmental impact of cancer treatments and the public harms resulting from it. Tell us what you thought about this episode Continue this conversatioā¦
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RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18
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In this weekās event, Chris discusses the intricate world of B2B marketing, sharing his latest insights on content creation, the contrasting objectives of revenue leadership & CFOs, and the transformative strategies for pipeline efficiency. With potent advice and real-world experiences, Chris unpicks the often-misunderstood dynamics between key busā¦
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#192 CTO and Co-Founder Discord, Stanislav Vishnevskiy: Ship It
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Guest: Stanislav Vishnevskiy, CTO and co-founder of Discord For many years, the conventional wisdom was the gaming was not social because it was something you usually did at home. āBut people who play games are often the most social,ā says Discord CTO Stanislav Vishnevskiy. āTheyāre spending 10, 20 hours with other people online, hanging out.ā As aā¦
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RV182 - Expert Session: Demand Creation that works requires Messaging Validation
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Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodologā¦
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#191 CEO and Co-Founder Intercom, Eoghan McCabe: Second Beginning
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Guest: Eoghan McCabe, CEO, Chairman, and Co-Founder of Intercom āWe are not ready for the degree to which our world is going to change,ā says Intercom CEO Eoghan McCabe, āin insane and incredible ways.ā When he co-founded the company in 2011, the Irish-born entrepreneur was making it easier for companies to offer human customer service to their cusā¦
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RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
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In this weekās event, Chris discusses issues in the B2B tech sector, focusing on go-to-market bloat. He explains that both public and private SaaS companies are seeing slower growth and rising customer acquisition costs (CAC). Chris highlights the need for B2B companies to reevaluate their sales and marketing spending due to a shift towards prioritā¦
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More on dividend growth investing -> Join our market newsletter! In today's episode, Greg dives into a practical application of our dividend growth strategy by discussing a recent buy, a watch, and a sell. He starts the episode with Hershey (HSY), exploring why this classic chocolate maker made it into our portfolio despite soaring cocoa prices. Alā¦
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RV180 - Achieving Objective Attribution Measurement | Attribution Nation
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Chris joined Drew Smith on the Attribution Nation podcast to unravel the complexities of marketing attribution and strategy. The conversation sheds light on the benefits and pitfalls of attribution models within B2B marketing, and Chris articulates his evolving viewpoint on the subject, offering illuminating insights that challenge conventional thiā¦
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RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
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Chris joined Justin Norris on RevOps FM to discuss new perspectives on B2B marketing and evolving go-to-market strategies. Chris introduced the idea of 'signals' in marketing analytics to track customer interest throughout the sales cycle. The episode covers differences between signal providers, aggregators, and analytics. Chris explains their roleā¦
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#190 Co-Founder Cost Plus Drugs, Mark Cuban: Mavs to Meds
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Guest: Mark Cuban, co-founder of Cost Plus Drugs and costar, Shark Tank āI just love to compete,ā says Mark Cuban. āAnd the day I stop is the day Iām dead.ā Previously the co-founder of MicroSolutions and Broadcast.com, Cuban is probably best known to the public today for competing with the likes of Daymond John and Barbara Corcoran on the reality ā¦
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RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
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In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the importance of shifting from growth at all costs to a strategy that emphasizes sustainable, efficient growth. Chris talks through the current landscape; SaaS companies aren't growing as fast as before while itās becā¦
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Dan Davidowitz (Polen Capital) - Compounding Made Simple
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Dan Davidowitz is lead portfolio manager of Polen Capitalās Focus Growth strategy. We discuss Danās evolution as an investor, Polenās investment guardrails, and other factors that have helped the strategy deliver exceptional returns over the last 35 years. Show notes: [01:16] Dan discusses how he pivoted from public health to investing [02:56] Thouā¦
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RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies
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Chris joined Alan Zhao to talk about the evolution of B2B Go-To-Market tactics. Chris offers an insightful analysis of contemporary, data-oriented go-to-market strategies, emphasizing the essential role of analytics and data-centric decision-making in aligning sales and marketing initiatives with the changing patterns of buyer behavior. Chris proviā¦
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IDEA Collider- with IDEA Pharma COO Jacqueline Barendregt and Exploristics Founder & CEO Aiden Flynn
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We are excited to tell you more about the IDEA Pharma and Exploristics partnership. IDEAās COO, Jacqui Barendregt, asked Exploristics Founder and CEO Aiden Flynn five key questions about the innovative service model and, most importantly, the value to the pharmaceutical industry this newly formed partnership will bring.ā¦
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RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
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Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine? You're not alone š Go-to-Market teams across tech and other sectors are grappling with these issues, and it's time to take control. From this recording you'll gain valuable insights on how to navigate the complā¦
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#189 Co-Founder Watershed, Taylor Francis: Worthy Missions
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Guest: Taylor Francis, co-founder of Watershed One day when he was 13, Taylor Francis walked out of the movie theater, and he was pissed off. He had just seen Al Goreās documentary An Inconvenient Truth and internalized a āgenerational call to arms, that my parents had screwed our generationā by causing the climate crisis, he says. 14 years later, ā¦
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RV175 - The Power of Signals in Go-To-Market Strategy | Go To Market Live Episode 15
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In this weekās event, Chris starts by sharing his vision for 2024 as a pivotal year for mid-market companies, with a focus on the economic viability and the pivotal shifts expected in the market. He elaborates on the intricate financial benchmarks, like the Rule of 40, which can signal tough times for companies with negative growth rates. He furtheā¦
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RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
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Chris joined the Podcast Gurus to talk about creating content and its power in the B2B space. They cover the challenges of B2B marketing and highlight important factors for growth and scalable demand gen programs. Chris discusses the common mistakes in marketing strategies and emphasizes the importance of data for insights. He talks about practicalā¦
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RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
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Chris was joined by CS2ās Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answeā¦
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