A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we ...
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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with ...
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It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
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Join Rye Smith and his guests where they talk all things in the digital marketing world. A global focus with an Australian flavour, deep dive into all things SEO, Facebook Advertising and tales from the digital marketing trenches.
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Welcome to The Planner Podcast! This is the go-to place for you to learn about creating plans for progress and consistent success in your life and business! https://mimjenkinson.com
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The WP Bosses Show exists to build and strengthen the WordPress community within Australia. We'll bring you interviews with Aussie WordPress Designers, Developers, Builders, Users, Hackers, Preachers and probably more. We'll let you know of all the WordPress Meetups happening around the country, and share some home-grown plugins and services for you to check out.
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The marketing podcast for small business owners and entrepreneurs who want BIG results with marketing made simple. Join leading marketing strategist Nicci O’Mara, who brings 25 years marketing communication experience to empower and inspire you with actionable strategies and tips that will supercharge your marketing the simple way, so you can smash your goals and grow your business. You’ll get to go behind the scenes of small businesses achieving great things, plus learn from other industry ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Wake up to wealth: Kate Toon's tips for earning six figures while you sleep
35:53
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In this episode of Flying Solo, Kate Toon shares insights from her new book, Six Figures While You Sleep. If you’ve ever dreamed of making money while catching some much-needed shut-eye, Kate’s got you covered. But don’t worry—this isn’t some get-rich-quick scheme. Kate has some super practical, no-nonsense advice that will have you seriously rethi…
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268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon
34:29
34:29
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Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Fi…
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272: My Secret Weapon for Business Growth: Building an Advisory Group
21:03
21:03
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Ever feel like you’re constantly trying to fit into someone else’s mould? Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth –…
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Ep 241: my plan to earn a million dollars in 2025
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In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goa…
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271: Visibility is Vulnerable: How to Show Up Online While Staying Authentic
21:33
21:33
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Ever feel like you’re constantly trying to fit into someone else’s mould? As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we’re exploring how you can build a t…
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Ep 240: How to Make Selling Feel SO, SO GOOD
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In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture …
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People power: How to build productive teams
29:02
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Shivani Gupta is a successful entrepreneur, award-winning coach, keynote speaker, and author. In this episode of Flying Solo, she shares her incredible journey from being an engineer to becoming an entrepreneur and business coach. We discuss the lessons learned from her successes and failures, the importance of clear vision and effective communicat…
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270: How to Find Your Core Message & Purpose with Erin Weed
36:30
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Can you define your business’ purpose in just ONE word? That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Mi…
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Ep 239: How to Making Writing for Your Next Launch Almost Effortless with "Verbatim Messaging"
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In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO fra…
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269: You Get to Choose: Finding Clarity and Purpose in Your Business
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If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It’s different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all …
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Ep 238: How to Use "Incremental Validation" to Make Success Inevitable
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In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new produ…
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Ep 237: how to get people to OBSESSIVELY ENGAGE with your content online
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In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additional…
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267: Not Everyone is Your Customer and That’s Okay
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If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. …
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Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox
40:22
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In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights …
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State of social: Winning strategies for social media marketing
37:58
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Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry …
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266: From Buddy to Boss: Igniting Your Potential for Career Advancement with Michelle Pascoe
41:24
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Ever felt torn between being an employee’s friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we’re talking about how to transition from…
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Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito
46:59
46:59
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In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consiste…
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Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketi…
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265: How to Stop Being the Bottleneck in Your Business with Kristy-Lee Billett
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Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagemen…
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Ep 234: SEO for course creators (interview with Kate Toon)
52:09
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In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and c…
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The secrets of successful influencer partnerships for small businesses
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In today's episode, we are joined by Mikhailla Fitzgerald, founder and CEO of 26Talent Agency, as we dive into the fascinating realm of influencer marketing. From identifying the right influencers for your brand to managing successful collaborations, we uncover the essential tips and red flags every business owner needs to know. Get ready to elevat…
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264: 10 Essential Questions for Successful Collaborations
31:46
31:46
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Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand…
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Ep 233: How to Start an Online Business in 2024
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18:18
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In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover cruci…
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Insufficient Funds: Practical Financial Advice for Making Smarter Money Decisions
44:43
44:43
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James Millard is a financial advisor, director of Sufficient Funds, and author of the new book Insufficient Funds, A No BS Guide to Smarter Money Planning. On this episode of Flying Solo, James dives deep into personal and business finance. He shares how businesses can address cash flow challenges, explains why we all need an emergency fund - and h…
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263: All In on Leadership — Insights from Mike Michalowicz on Building a Great Team
41:33
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This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a…
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Ep 232: how to "listen to your audience" when you DON'T HAVE an audience
11:57
11:57
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In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audie…
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262: The Loneliness of Being a Woman Business Owner and How to Combat It
15:49
15:49
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In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights: …
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Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)
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In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she lau…
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261: Mastering Video Marketing: Alex Cattoni on Building Authentic Connections and Driving Business Growth
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45:56
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In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of…
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Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)
42:25
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In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creatin…
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260: 7 Tech Tips Every Business Owner Needs to Know
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Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL. In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you. In This Tech-y Special: -> Get the answers on how to choose the right tech stack…
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Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher
38:44
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Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels. We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert.…
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From Burnout to Balance: Strategies for Wellbeing
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Vesna Hrsto is a dedicated naturopath who has overcome burnout in her own business to continue helping others with their health and wellness. From a young age, she knew that she wanted to pursue a career in natural medicine and has been committed to her passion. Her experience with burnout has shaped her approach to her work, and she now strives to…
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259: Conquer the Chaos: Clate Mask on Mastering Business Systems and Mindset
39:04
39:04
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In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love. During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth. Every business owner struggles to organi…
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Ep 228: what to focus on in the FIRST WEEK of starting an online business
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In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll a…
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258: The 3 Money Metrics That Give Your Business Financial Stability
23:55
23:55
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In this episode of the HerBusiness Podcast, we focus on the theme of Money. Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights. That is… if you know what you’re doing. We break down the mystery behind achieving your profit goals and…
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Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)
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In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which e…
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Elevating awareness: Small business marketing strategies
32:10
32:10
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Trevor Henselwood started his career in Canadian Broadcasting before making the move to Australia to explore the digital space. As the head of growth at WebSavvy, Trevor has played a vital role in helping numerous eCommerce brands thrive, including some of the most beloved businesses in the nation. In this podcast Trevor explores the complexities o…
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Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)
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In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketi…
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TikTok marketing: How to leverage social for business
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With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings …
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Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)
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In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the alg…
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257: The Power of Clarity and Focus in Winning in Business and Life with Megan Hyatt-Miller
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In this episode of the HerBusiness Podcast, I talk to Megan Hyatt-Miller, CEO of Full Focus, about finding success in BOTH business and life. Megan believes that that balance isn’t only possible – but can be achieved through the Full Focus systemised process. That system has seen major results, with over 1,000,000 people using the Full Focus Planne…
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