Best Leadmagnet Podcasts (2024)

1
233 – How Your Business Model Impacts Your Marketing and the Money You Make 45:39

3d ago45:39

45:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…

1
232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom 1:00:45

15d ago1:00:45

1:00:45

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …

1
231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick 53:19

29d ago53:19

53:19

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…

1
230 - The 3-Word Mantra For Marketing Breakthroughs 30:29

1M ago30:29

30:29

In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…

1
229 - Own Your Niche 37:35

2M ago37:35

37:35

Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…

1
228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program 57:04

3M ago57:04

57:04

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…

1
227 - Content Marketing: Is 10X Easier than 2X? 47:46

3M ago47:46

47:46

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…

1
226 - Best Books for Content Marketers – 2024 Edition 42:50

4M ago42:50

42:50

It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…

1
225 - How We Produce This Podcast 1:13:07

4M ago1:13:07

1:13:07

Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…

1
224 - Exploding Mountains! (When To Stop Offering a Product or Service) 1:10:14

4M ago1:10:14

1:10:14

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand thi…

1
223 - Going from Reactive to Proactive Marketing 56:33

5M ago56:33

56:33

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive…

1
222 - The Power of an MVP 31:45

6M ago31:45

31:45

MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi …

1
221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week! 48:05

6M ago48:05

48:05

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear mo…

1
220 - Repurposing: Strategies for Sustainable Content Marketing 1:04:07

7M ago1:04:07

1:04:07

In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just y…

1
219 - How To Get More Referrals 57:05

8M ago57:05

57:05

We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your con…

1
218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism 54:13

8M ago54:13

54:13

Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don’t yet …

1
217 – Grow Your Audience & Boost Your Authority By Publishing a Report 37:55

9M ago37:55

37:55

There’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report. Now, what do we mean by a report… Well, the dictionary defines a report as: An account given of a particular matter, especially in the form of an officia…

1
216 – Easy Steps for Optimising Your Online Sales Process 52:28

9M ago52:28

52:28

Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we’re seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of “TICK” – that job is done. Whe…

1
215 - Unlocking the Benefits of Low-Cost Workshops 40:19

10M ago40:19

40:19

Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might wa…

1
214 - The Hybrid Expert Revolution - With Ryan Levesque 50:33

10M ago50:33

50:33

Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream? If you’re a coach, consultant, course creator or other type of expert, best-selling author and 6-time Inc 5000 CEO…

1
213 - The 11 Content Marketing Tools We’re Loving in 2023 1:04:42

11M ago1:04:42

1:04:42

Get the low-down on the Content Marketing Tools We’re Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last y…

1
212 - Your Content Marketing Questions Answered 57:04

11M ago57:04

57:04

It’s Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when you ask questions and if you have something you’d like us to cover on a future show, go over to our Facebook Page and let us know! Listen to this episode to hear more about: -> What to do if you’re st…

1
211 - Boosting High-Ticket Sales With Application Calls 52:46

12M ago52:46

52:46

Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about how you…

1
210 - Retention Strategies for Membership & Recurring Revenue Businesses 55:14

12M ago55:14

55:14

We know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible. In …

1
209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers 59:31

1y ago59:31

59:31

Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language. So we thought it was high time we did an episode dedicated to giving you some frameworks for doing…

1
208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth 1:14:42

1y ago1:14:42

1:14:42

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing! This is a topic we’ve touched on at different times over the years, but it’s the first time we’re approaching…

1
207 - How AI Is Changing The Marketing Game for Small Business Owners 1:05:38

1y ago1:05:38

1:05:38

AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to…

1
206 - The 16 Essential Elements of a High-Converting Sales Page 1:05:23

1y ago1:05:23

1:05:23

Today, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, draw on their decades of experience creati…

1
205 - How “Owning More Space” Helps You Reach More People With Your Content Marketing 42:57

1y ago42:57

42:57

We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into a bigger expression of yourself and your business in all the ways. Whether that’s… Charging more for your products or services …

1
204 - The Perils of Overthinking and Underdoing 49:06

1y ago49:06

49:06

Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re launching a new product or service that’s different to what you’ve done before. And that is to OVER think and UNDER do! T…

1
203 - 12 Questions to Ask BEFORE You Rebrand Anything! 46:35

1y ago46:35

46:35

We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen too many people undertake a rebrand when it was NOT needed! BUT… if you DO need a rebrand (and we cover the …

1
202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! 37:45

1+ y ago37:45

37:45

We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your market is not interested in your product or services FEATURES! They want to know about its BENEFITS! In this episode, your hosts, Su…

1
201 - Best Books For Content Marketers – 2023 Edition 57:40

1+ y ago57:40

57:40

In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our newly updated 2023 Content Sells Reading List which you can get here! Listen to This Episode to Hear More…

1
200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests 1:30:37

1+ y ago1:30:37

1:30:37

It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we’ve covered here on the show! And that’s exactly what we’re doing! Join your hosts, Su…

1
199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost! 49:06

1+ y ago49:06

49:06

We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double down on this… In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of creating a RUNWAY for your ma…

1
198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories 37:05

1+ y ago37:05

37:05

We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more p…

1
197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton 59:48

1+ y ago59:48

59:48

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she’s …

1
196 - Campaign Thinking Vs Ad Hoc Marketing 46:02

1+ y ago46:02

46:02

Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of “Campaign Thinking” where you focus on a marke…

1
195 - Stacking Momentum with Your Annual Marketing Plan 42:52

1+ y ago42:52

42:52

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to sta…

1
194 - How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success 46:56

1+ y ago46:56

46:56

Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how y…

1
193 - Facebook Groups - The Essential Systems and Processes for Success 1:14:50

1+ y ago1:14:50

1:14:50

You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you hav…

1
192 - The 5 Essential Content Strategies For Building Your Profile 45:42

1+ y ago45:42

45:42

Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content s…

1
191 - “Staying in Your Lane” - How To Avoid Distractions and Accelerate Your Marketing Results 51:02

1+ y ago51:02

51:02

So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have t…

1
190 - Chill and Prosper: Make Your Marketing "Effort-Less" with Denise Duffield-Thomas 1:08:04

1+ y ago1:08:04

1:08:04

Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she…

1
189 - How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine Dallmeier 48:03

2y ago48:03

48:03

Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global suc…

1
188 - How To Brief a Graphic Designer 39:47

2y ago39:47

39:47

So much of what we do as marketers has a design element. Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN. In this episode, your h…

1
187 - 5 Content Marketing Tasks to Outsource Today! 56:54

2y ago56:54

56:54

Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard to grow because you become the bottleneck in your business. And then you can’t take any breaks because you have to ke…

1
186 - How to Get More Sales From Your Existing Social Media Followers 34:35

2y ago34:35

34:35

We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands or more people in your Facebook Group, or you’ve expanded the number of connections you have on LinkedIn… but…

1
185 - 6 Content Marketing Tools We're Loving in 2022 50:39

2y ago50:39

50:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've use…

1
184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers) 1:07:17

2y ago1:07:17

1:07:17

Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without los…

Podcasts Worth a Listen

Leadmagnet Podcasts

Podcasts Worth a Listen

Quick Reference Guide