Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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270 | When Clients Leave - Stay Top Of Mind
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We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creati…
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269 | Creating Systems & Tools For Setters
23:28
23:28
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Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up calls Supporting your setter beyond typical business conversations Creating a …
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268 | Self Publishing Vs Traditionally Publishing Your Book
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After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish even when traditional publishing is objectively better The best way to sell…
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Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite might be the predictor of how successful you are The hard question you need to a…
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266 | Finding & Using Your Geek Flag (HOT SEAT)
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You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to generate leads with an interview-style podcast A fun, easy way to generate co…
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265 | Alice Lemee - Creating Opportunities For Luck To Strike
55:04
55:04
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Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unreali…
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264 | Stop Playing The "Look At Me Shirtless" Game
44:10
44:10
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It can feel like in order to get attention on social media that you need to go shirtly or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating soci…
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263 | Become The Well Connected Person (HOT SEAT)
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How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in. Laying the groundwork to ask for a big favor from someone you admire Forge connections by creating your own "Bibles and Biceps" The one thing that separates succes…
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262 | Nick Mitchell - The 90% You Don’t See In Business Success
1:12:08
1:12:08
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What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more business A world-class product doesn't need world class practitioners -- Jon's …
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The key to sales isn't being clever or persuading someone to buy - it's curiosity. The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients talk themselves into a sale -- Jon's next book, The Obvious Choice, published…
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260 | Building Your Business When You Have Kids (HOT SEAT)
58:46
58:46
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Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work. Implementing an AMRAP mentality with your family and using the 3 Column Method to manage your business The Life Sequ…
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259 | Todd Herman - Unlock The Hero Within
1:02:41
1:02:41
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Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to stay stuck dreaming of what could be. Toxic humility and how it's impacting your ability to sell Giving up your People Pleaser's membership card You shouldn't start with "why" and where to start instead See how Todd…
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The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first. Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want The disconnect between the big ideas you want to talk about and your client…
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257 | The Breaking Point In Business Growth (HOT SEAT)
22:12
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You'll reach a point in your business where you'll go from winging it on your own to needing to buckle down and get your systems, operations, and hiring in order. It feels overwhelming but with the right approach, it'll be a lot less stressful. The number of clients that's the breaking point for most coaches Determining where to amplify your skills…
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The number of uncomfortable conversations you're willing to have will directly correlate to the success of your coaching. They're not always easy, but they're worth building the muscle for. The powerful response for when "friends" ask for health and fitness help How to get clients on a call when they're not responding Managing conversations with un…
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Don't let monotony let you get stuck in a rut. Shake things up by adding contrast. Focusing on regrets of commission instead of omission Small constraints to better your day-to-day The benefits of getting lost -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio.…
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254 | Creating Your Non-Salesy Sales Framework (HOT SEAT)
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With so much advice about how to sell on social media, it's easy to get into methods that doesn't sound or feel like you. You can create a non-salesy sales framework that feels good for you, your audience, and that will outperform what you were doing before. How to create more authentic content that you're excited to create How to find the perfect …
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253 | Elan Marko - Consistency Principles From The Easily Distracted
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We all struggle with consistency sometimes. It can be tough to figure out why you keep falling off your routine. Learn how to improve your consistency muscle from a group of people who are the most easily distracted. The $50,000, 48-hour road trip The five core traits that the ultra sucessful ADHD'ers in business have in common that non-ADHD people…
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It's easy to get into a routine that burns you out and bores you. Life and business become a blur of monotony. By introducing contrast, you can find and create more excitement in your daily life. Looking for the yard spiderwebs in your life Creating your own Sabbath to assess your autopilot The "when I have" trap -- Jon's next book, The Obvious Cho…
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251 | Scaling When You Work To Live (HOT SEAT)
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When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough isn't a money question Figuring out what you can be world class at How to approach social media so it's less of a drain -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and …
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250 | Lisa Richards - Get More Out Of Local Media
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Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards. A PR lesson from twin chiropractors and creating a snowball effect The genius party you'll want to throw that helps others (and you) Don't sleep on local awards and the funny qui…
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Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term. To track or not track your sales - that is the question The fastest, easiest way to make more money in your business The unsexy task that will save your clients frustration and embarrass…
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248 | Grow Without Social Media (HOT SEAT)
59:21
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Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity events to indirectly attract your ideal client Making referrer's lives easier and using existing connections to make new ones Building a community based on the 1% that makes you different -- Please dm Jon t…
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247 | Rory Sutherland - The Power of Ideas That Don’t Make Sense
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The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. Gaming the system to get your dream house for the best price and to improve your dating life. Little ideas that reduce friction and anxiety Why anecdotal information shouldn't be ignored -- Jon's next book,…
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How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you love to do Keeping your walking costs low Having an outlet for the thing that makes you special and sparks joy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preo…
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245 | Fix Your Niche, Content, and Bottleneck (HOT SEAT)
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It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them. Fixing your niche - How to niche that isn't focused on demographics only Fixing your content - the easy content tweak to dramatically improve engagement and …
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244 | UJ Ramdas - Solve Any Problem With Design Thinking
55:49
55:49
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You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a better work environment for yourself Why learning to play poker makes you a …
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Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you're trying to solve. Finding, connecting, and coordinating with your fellow geeks Hi-jacking the Hedonic Treadmill to get more joy out of anything The best way to build rapport with someone -- Jon's ne…
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Giving yourself rules can help you get back on track when you wander off path. The importance of self-directed choices and constraints The difference between when things are going well versus not going well The 2 things to default to -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying …
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241 | Joey Coleman - Lessons From Giving 4000+ Speeches
59:43
59:43
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Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, you can knock it out of the park if you keep a few things in mind. The three audiences you need to consider, what they all have in common, and what they're comparing you to Making sure your audience leaves…
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After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts. The fear can paralyze you and derail your launch - creating a self-fulfilling prophecy - if you don't manage it. The mental shift you need to take when approaching a launch What to lean on when you're feeling scared The fear-setting exercise to hel…
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239 | Choosing Where To Invest (HOT SEAT)
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When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose. Coming to grips with the risk of hiring others Balancing work with other investments The unspoken benefits of podcasting -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the …
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238 | Chris Cooper - Investing In Local Relationships
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Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally. Making the most out of one degree of separation relationships How to create your Affinity Marketing cheat sheet to get more clients Bringing the metaphorical coffee -- Jon's next book, The Obvious Choice, published by HarperCol…
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237 | Create Seasons To Get More Out Of Life
1:02:49
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You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can do it all - just not at the same time. The 8-4 way of living How to value what you have more What to celebrate instead of outcome wins -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagr…
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The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pause to think about it first? The hire that makes you money and gives you peace of mind Being scared to hire for the thing that you do best It's okay to focus on getting the reps in and enjoying the in-bet…
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235 | Dr. Gillian Mandich - The Happiness Habit
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Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that affect how happy you are and increasing your capacity to be happy Creating an upward happiness spiral The one thing that money can buy that does bring more happiness -- Jon's next book, The Obvious Choice, publ…
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It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy. But it is a little interesting that even though we want what they have, we aren't willing to make the same trade-offs those people have had to make. The best kind of celebrity Radicalization through attention and the temptation …
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233 | Strategically Breaking Good Habits (HOT SEAT)
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We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, sometimes breaking them leads to major breakthroughs. The trouble with "if it's not a hell yes, it's a hell no" Creating your own Shabbat or Sabbath for more happiness Two situations when you should create…
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232 | Jon Finkel - Finding Your Underserved Market
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There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend. You can create that "instant best friend" connection with potential clients by leaning into your interests. Find your underserved market by looking for shared interests Getting your foot in the door to get where…
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Common advice is short and catchy but lacks nuance, which can lead to missed opportunities. Why "If it's a hell yes, it's a no" is flawed advice The 5-step progression of what to say yes to The one-month challenge that could lead to the love of your life, new friends, or maybe your business breakthrough -- Jon's next book, The Obvious Choice, publi…
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230 | What Am I Working Towards? (HOT SEAT)
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You're making the kind of money that lets you have the kind of life you want, but now what? The unexpected answer from a Hindu Priest about knowing how much money is enough How to study yourself to find where you're most energized The one thing that limits your growth -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more…
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229 | Ed Latimore - Following Your Curiosity
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To reach your goals, you'll have to get creative when the road there gets bumpy. Getting creative when you want to do something Switching into a probabilistic mental model instead of deterministic The most dangerous thing you could do -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hard…
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Being smart with your money isn't just about saving it, but spending it to improve your life. Whether you have a lot or a little to spend, it can have a big impact if spent wisely. Spending under $100 to remove nagging, daily annoyances in life and business Spending up to $1,000 to improve qualify of life If you had Jeff Bezos money, maximizing the…
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227 | Creating Your In-Person Summit (HOT SEAT)
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The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about. How to run an online digital event How to get more out of a digital event beyond the event date The logistics, costs, and perks of in-person events -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to…
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226 | Charlie Hoehn - Creating Something People Can’t Get Enough Of
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Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of. Is a million copies of a book worth being a goal? The 70% test to better your product How crowdsourcing can help you create a better product with community buy-in -- Jon's next book, T…
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225 | What No One Warned Us About When Building a Coaching Business
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Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved. While helpful, there are a few things they neglected to tell you and how to manage them. You're being flexible and rigid in the wrong places You can't start with the $6,000 dinosaur costume The $65 monthly mistake that led …
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224 | When A Niche Isn’t Working (HOT SEAT)
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Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting. How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping people going after the event ends -- Please dm Jon the word "mentor" at @its…
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223 | Sara Feldstein - From Burnt Out Accountant To Million+ Dollar Toy Company
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Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution. Sometimes, that solution turns into a million-dollar company. How to turn a "no" into a "yes" The jagged journey to finding the right product t…
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222 | DM Sales Mastery for High-End Fitness Coaches
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Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step proven conversation process to convert leads The booking mistake you're making, how to fix it, and how to m…
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221 | From €800 to €8k per month as a new dad (Case Study)
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You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that sets clients up for success Choosing the work (and clients) that fill your cup -- FREE GIFT - Get a free cop…
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