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We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Mtech Access.
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The BAM Effect

Jon Bambalas

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How does pharma market access fit into HCP engagement strategies? What does it take to improve your field team’s effectiveness and build your brand share? The BAM Effect helps pharma marketers and sales reps stand out and level up their brand’s market access pull-through to drive radical Rx growth. Each week you’ll get an exclusive look at HCP survey data, actionable pharma marketing tips, and real-world examples from pharma sales veterans. We’ll answer your questions, get your team fired up ...
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Everybody Hates Pharma

Artem Brytchenko, Stefan Repin, Ahmed Samir Moustafa, Christopher John Bautista,

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In the new season join us in this unique journey, where we dive deep into the pharmaceutical industry, sharing not just stories but also the tools and knowledge that power its progress. "Everybody Hates Pharma" – a podcast that seeks to foster transparency and understanding in the world of pharma.
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We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result ...
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show series
 
What do you need to know about the market access and reimbursement landscape in Canada? What changes can we expect at the Canadian Agency for Drugs and Technologies in Health (CADTH) in 2024/2025? In this webinar, Clare Foy (Director – Global Market Access, Mtech Access) interviewed Don Husereau (Adjunct Professor of Medicine, The University of Ott…
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Where will you be launching your new orphan medicine? You may be confident that your Global market access strategy will support access in key launch markets like the UK, the EU4 and the US, but have you thought about other markets? Have you looked at the reimbursement requirements for rare disease products in the Nordic markets? Have you explored o…
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Which decisions are made at Region level in the NHS in England? How do finances and funding work at this level? And how can industry best support and engage with Region leaders? We sit down with guest speaker Richard Smale (Interim Director of System Co-ordination, NHS England [NHSE] – South West) for an all-encompassing discussion that explored fi…
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What do we know about plans and policy for 2024/25? As the expected central operating plan had not materialised (at time of recording), and with a general election and a potential Labour government on the horizon, how can NHS and industry drive forward improvements and innovation? Host Robert Hull (Senior Consultant – NHS Insight & Interaction, Mte…
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What is health economic evaluation and which modelling approaches can be used to support market access activities? In this episode, our expert health economists explain the key strengths and limitations of the most common health economic modelling classifications and structures. Here, Hannah Gillies (Consultant – Health Economics) and Daniel MacDon…
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Here, our experts explore evidence strategies for medical devices, diagnostics and digital health technologies. Have you established the clinical and economic value of your medical device, diagnostic or digital technology? Do you have the evidence required to support your value proposition? Would a health technology assessment (HTA) route be approp…
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How can you ensure your product is set up for success from early clinical trials right through to launch and commercialisation? In this Global Whispers webinar we explore best practice commercialisation strategy for healthcare products launching in the US market. Clare Foy (Director – Global Market Access, Mtech Access) speaks to Janice MacLennan (…
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What’s happening with specialised commissioning in the NHS? How likely is a delay in delegation to integrated care boards (ICBs)? How and what should Pharma and Medtech plan for amidst all this uncertainty? Malcolm Qualie (former Medicines Lead for Specialised Services, NHS England) speaks to David Thorne (Principal Associate, Mtech Access) to expl…
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What does it take to run a truly patient-centric integrated health system? What does the Welsh journey with integration tell us about the future for England? Paul Mears (CEO, Cwm Taf Morgannwg University Health Board) joins Robert Hull (Senior Consultant – NHS Insight & Interaction, Mtech Access) to explore the integrated care model in Wales and th…
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🎙️ In this podcast episode of 'Pharma Sales and Tech podcast by Platforce', our host Stefan converses with Florent, the Sales SVP of commercial excellence at Grünenthal Group. Florent shares his insights about AI's impact within the pharmaceutical industry and how it's becoming increasingly necessary for advancement. The conversation explores how G…
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Clare Foy (Director – Global Market Access, Mtech Access) speaks to Italian market access expert Prof. Fabrizio Gianfrate (Professor of Health Economics and Outcomes Research [HEOR] and Ex-Payer) about the market access landscape in Italy, particularly regarding changes at the Agenzia Italiana del Farmaco (AIFA). We explore: - The nature of the Ita…
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Welcome to another insightful episode of the Pharma Sales and Tech Podcast! In this edition, we're honored to have Dr. Rashmi Upadhyay, ur expert guest Driving Strategy and Marketing Excellence in Pharma and Biopharma, sharing her wealth of knowledge on pharmaceutical sales, market access strategies, and the evolving technological landscape within …
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Dr Farzana Hussain (GP Principal, The Project Surgery) and Prof. Phil Richardson (Chair and Chief Innovation Officer, Mtech Access) explore the unmet needs of Primary Care Networks (PCNs) and how industry can best support primary care leaders and GPs as we head into winter, 2024 and beyond. Former ‘GP of the year’ and strategic influencer over prim…
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Today, your host, Stefan, is diving deep into the dynamic world of pharma with a special guest, Ranjeet Mishra, co-founder of GoodHums—a company revolutionizing life sciences. In this enlightening conversation, Ranjeet shares his journey, from the inception of Good Arms in 2018 to navigating the complexities of the pharma landscape. Get ready for a…
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The episode unravels the nexus of pharmaceutical sales and technology, delving into the integration of AI and video in healthcare. Host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement. 🔍 Episode Highl…
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How can our community support NHS leaders to deliver a data-led, people-centric health service? Dr Mark Davies (Global Chief Health Officer, IBM) joins Prof. Phil Richardson (Chair and Chief Innovation Officer, Mtech Access) to explore the power of data, the role of community and how the health and life sciences ecosystem can support the NHS’s popu…
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How is Artificial Intelligence being used in the development of new medicines? What role can AI currently play in clinical trials? Where can AI bridge gaps and solve challenges? What could this mean for the future of market access? In this webinar, Dr George Magrath explains how his team at Lexitas are using AI in clinical trials in the field of op…
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Join us as Stefan from Platforce and Adam Rosenberg, a fellow marketing expert at RxLightning Inc., take you on a journey through the fascinating world of pharmaceuticals marketing. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutica…
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How is the UK political landscape evolving and what does this mean for Health Technology and Medical Device innovators? Robert Hull (Senior Consultant – NHS Insight & Interaction, Mtech Access) speaks to William Lee (Head of Policy and Compliance, British Healthcare Trades Association [BHTA]) about health policy, regulation and its implications for…
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🎙️ Welcome to a new episode of The Pharma Sales & Tech Podcast by Platforce. In this episode, our host, Stefan Repin, sits down with Shawn Malloy, the VP of Marketing at Lindus Health, an innovative "Anti CRO" for Life Science Pioneers. Lindus Health is revolutionizing clinical trials by focusing on efficiency, technology, and a pricing structure t…
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Today, we're excited to bring you a deep dive into the dynamic world of pharmaceutical marketing. Join our host, Stefan Repin, as he engages in a riveting conversation with Snehal Gholap, an accomplished pharmaceutical industry professional currently making waves as Pfizer's Country Brand Manager. 🌟 🌟 Episode Highlights: In this illuminating episod…
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Welcome to the Pharma Sales and Tech Podcast! 🎙️ Join us for an eye-opening episode as we sit down with Nicky Nadem from AtrimusRx Pharma. Discover their incredible journey and innovative solutions in tackling pharmaceutical challenges. Episode Highlights: 🌍 Learn how AtrimusRx Pharma sources critical COVID medicines globally. 📊 Explore their data-…
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Welcome to another insightful episode of the Pharma Sales & Tech Podcast by Platforce. In this edition, we have Hazem Sayed, a seasoned marketing leader at bioMérieux, taking us on a journey through the ever-evolving landscape of pharmaceutical marketing. Get ready to explore the power of data-driven strategies and the changing dynamics within the …
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Here we explore market access challenges in Germany, Austria and Switzerland. Clare Foy (Global Market Access Director – Mtech Access) speaks to Dr Stefan Walzer (CEO, President & Founder at MArS Market Access & Pricing Strategy GmbH) about the challenges and opportunities for reimbursement in the German-speaking markets. Clare and Stefan discuss: …
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Welcome back to the Pharma Sales & Tech Podcast by Platforce! In Episode 17, we're diving deep into the world of healthcare market access. Our guest, Rabab Khodary, a respected market access leader, takes us on a journey through the complexities and collaborations that drive success in this critical area of the pharmaceutical industry. Episode High…
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Welcome to Episode 16 of the Pharma Sales & Tech Podcast! In this episode, host Stefan sit down with Sushil Katdare, an industry veteran with over 22 years of experience in the pharmaceutical field. Sushil, currently serving as the CX Director for the GCI region at GSK Pharma, shares his insights on the critical intersection of customer experience,…
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In this insightful episode, join host Stefan Repin as he engages in a dynamic discussion with Dr. Yvette Schollmeier, a seasoned professional in the pharmaceutical industry. They delve into the evolving landscape of the pharma business, AI integration, and the importance of agility and outsourcing in the ever-changing world of healthcare. Episode H…
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Welcome to episode 14 of Pharma Sales and Tech Podcast by Platforce! Join us as Stefan interviews Ahmed Kadous, CEO of Pharma Marts, on disrupting the pharma industry and leveraging technology for better patient access. 🎧🚀 Episode Highlights: Ahmed Kadous, CEO and founder of Pharma Marts, discusses the challenges faced by the pharma industry in ado…
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How are nursing professionals supporting the digital evolution in UK healthcare? How can new technologies be leveraged by front-line clinical teams to support improved patient care? And how can Medtech, Digital and Biotech innovators collaborate with the front-line nursing teams in the NHS to drive transformation? Prof. Phil Richardson (Chair and C…
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In this Global Whispers webinar we explore market access for digital therapeutics. Clare Foy (Global Market Access Director – Mtech Access) speaks to Shefali Shah (Global VP, Market Value and Commercial Effectiveness – MindMaze) about the challenges and opportunities for digital therapies to gain market access and ultimately improve patient outcome…
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In this episode, Stefan, Head of Marketing for Platforce joins by Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma. They discuss Josephine's journey as a business leader, her experiences in sales, and the importance of transparency, vulnerability, and continuous learning in personal and profes…
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Join Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience. This episode is a treasure trove of pract…
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What does it take to bring a cannabinoid pharmaceutical to market? We were delighted to welcome Michael Sassano (CEO – SOMAÍ Pharmaceuticals) as the first guest on our new Global Whispers webinar series. Michael shared with us his company’s experiences bringing new products to market, the challenges SOMAÍ Pharmaceuticals have faced and the lessons …
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Join Stefan, Head of Marketing for Platforce, as he dives into the world of pharma sales with special guest Rob Bruchet, General Manager MEA at Ethypharm. In this episode, they reveal the secrets behind achieving market success by utilizing a combination of traditional and digital tactics. Gain valuable insights on adapting strategies, building cus…
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In this episode of Pharma Sales & Tech Podcast, host Stefan from Platforce interviews Wendy Pease, the owner of Rapport Translations. Wendy shares her expertise in providing high-quality translation and interpretation services through Rapport International. The conversation delves into the impact of AI on the translation industry, emphasizing the i…
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In this episode of the Pharma Sales and Tech podcast, join us for an engaging discussion with Krishnendu Paul, an expert in the Indian pharmaceutical market, as we uncover the fascinating journey of the industry, its digital transformation, and the future prospects of Indian pharma on the global stage. Gain valuable insights into product innovation…
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In this insightful episode, host Stefan Repin engages in a thought-provoking discussion with Raushan Nurakhatova, an experienced professional in the pharmaceutical industry. They delve into the challenges faced by pharmaceutical companies in embracing innovation and technology to improve healthcare. The conversation explores the practicality of tec…
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How will changes to the structure of primary care impact decision making? How is the relationship between Integrated Care Boards (ICBs) and primary care stakeholders evolving? How will funding flows be impacted? Prof. Phil Richardson (Chair and Chief Innovation Officer, Mtech Access) is joined by Tim Goodson (Executive Officer, Dorset General Pract…
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Welcome to the Pharma Sales and Tech podcast by Platforce, where we explore the latest trends and strategies in pharmaceutical sales and technology. In this episode, we speak with Martijn van den Corput, CCO and co-owner of OptInsight, a company that specializes in helping pharmaceutical companies improve their communication with healthcare provide…
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Welcome to the Pharma Sales & Tech Podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we have the pleasure of speaking with Sotiris Botozis, the CEO of Avanzanite Bioscience, a trailblazing pharma company. Sotiris shares his valuable insights on navigating the challenges of the industry a…
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Welcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Takeshi Nakauma, CEO of Xolomon, to discuss navigating the complexities of regulated markets in the pharmaceutical industry, specifically in the Latin American region. Takeshi highlights …
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Is data the key to transforming healthcare systems and patient care? What are the top priorities for digital transformation leaders in the NHS? How can Pharma and Medtech companies partner with the NHS to share data, transform services, and find smarter, faster way to improve patient care? Prof. Phil Richardson (Chair and Chief Innovation Officer, …
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Welcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Paul Simms, CEO of Impatient Health, to discuss the changing landscape of sales strategies in the pharmaceutical industry. Paul shares his insights on how traditional sales force effectiv…
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Welcome to the Pharma Sales & Tech podcast by Platforce, where we explore the latest trends and innovations in the pharmaceutical industry. In this episode, we're joined by Tomas Iglesias, co-founder of Zubia, a digital health startup that is changing the way people access healthcare services. Tomas shares his insights on how digital apps are revol…
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Welcome to the Pharma Sales & Tech Podcast, where we explore the latest trends and innovations in the pharmaceutical industry. In today's episode, we will be discussing the intersection of healthcare, pharma, and technology with our special guest, Gabriel Garza. Gabriel Garza is a healthcare and pharma technology expert with extensive experience in…
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Welcome to the Pharma Sales & Tech Podcast, where we explore the latest trends and innovations in the pharmaceutical industry. In today's episode, we will be discussing the latest advancements in pharma sales and marketing, including revenue operations, targeted marketing, and programmatic tech, with our special guest Gareth Shaw. Gareth Shaw is a …
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In this episode of The BAM Effect, Jon shares five big findings from HCPs about market access including why sales reps are key to HCP engagement and what information doctors find most relevant to their practice. As a former district sales manager, Jon tells the story of how he learned this the hard way and how to avoid his mistake. Listen through t…
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In this episode of The BAM Effect, Jon explains that many brands aren’t giving HCPs the data they’re most interested in. Then, he walks listeners through what data doctors really want to know and why sales reps are best positioned to share this information. At the end of the episode, this week’s Key Takeaway and Action Steps help listeners incorpor…
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In this episode of the BAM Effect, Jon shares surprising survey data about how HCPs really make prescribing decisions. Using an example from his time as a pharma brand manager, he shows how investing in a market access pull-through strategy helped move the needle on sustainable sales growth. Then he shares a Key Takeaway and Action Steps for listen…
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How and where can innovation drive improvements in care and deliver better health for the population? How is the NHS looking to collaborate with key partners across industry and academia? What innovations are set to transform care? What role do Academic Health Science Networks (AHSNs) play and how can partners best engage with them? Prof Phil Richa…
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