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Marketing Your Attraction

Seasonal Entertainment Source Magazine

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The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketin ...
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The Scare Peddlers

Haunted Attractions Podcast Network

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This is The Scare Peddlers- Interviews with the scariest vendors in the haunted attractions industry. Each episode offers lessons, inspiration, and background on the most prolific vendors in the industry. This show is part of the the Haunted Attractions Podcast Network- view all our shows at http://hauntedattractionspodcast.com/
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EMS@C-LEVEL

Philip Spagnoli Stoten

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As Forbes, Entrepreneur, Fast Company and SCOOP writer, Philip Stoten, continues to talk to EMS (Electronic Manufacturing Services) executives he learns more about their individual and collective experiences and their expectations for their own businesses and for the entire electronic manufacturing industry.
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Gather ‘round by pumpkin’s light to listen to this podcast from All Hallows Geek and Spooky Little Halloween. In each episode, Mike and Miranda introduce you to content creators, small business owners, and industry professionals dedicated to creating Halloween magic all year long.
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This Old Marketing

Joe Pulizzi & Robert Rose

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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
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Special episode: this week, we’re welcoming back one of our most popular guests, Philip Hernandez of Haunted Attraction Network, for a preview of the 2024 haunt season! Join us for a chat about 2023 haunt season highlights, the new direction Phil sees haunters taking in 2024 and beyond, and how super early Code Oranges impact the entire industry fo…
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This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually …
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Can a slowing economy reshape the future of the PCB and EMS sectors? Join me and Shawn DuBravac, Futurist and IPC's Chief Economist, to uncover the nuances of the current economic landscape in North America. Following the release of IPC data, Shawn provides a deep dive into the gradual softening of order books and the impact of working through back…
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Curious about how the latest EMS trends are shaping the industry landscape? Join me as I sit down with Johannes Lind-Widestam, CEO of NOTE AB, to uncover key insights from the latest quarters results. As we start with the top line sales revenue in different regions and markets, Johannes explains that despite growth in Western European industrial se…
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Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in p…
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A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from…
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Could a no-code, highly customizable Manufacturing Execution System (MES) be the game-changer the EMS industry needs? Join me for an insightful conversation with Matthias Andersson, the founder and CEO of MTEK Industry AB, as he shares the revolutionary features of their MBrain product. Mattias provides a behind-the-scenes look at the development j…
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Halloween Art & Travel might be THE most unique spooky podcast out there you aren’t listening to…yet! Get to know the host, Kristen Stafford, in today’s conversation as we explore how her love of Halloween collecting started, the coolest spooky places she’s visited, and a peek at a top secret project she told us about first.…
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Join the conversation with industry insider Ramon Hernandez from ASMPT and me, Philip Stoten, as we explore the landscape of Mexico's electronics manufacturing services sector. From the ASMPT headquarters in Guadalajara, we dissect the impact of global shifts, electoral influences, and the anticipated market resurgence. Ramon provides an insider's …
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In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything fr…
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Is the era of globalization in manufacturing coming to an end? In this episode, we sit down with Bo Lybæk, President & CEO of GPV to uncover the shift from global to regional manufacturing. We unpack the driving forces behind this change, from ESG sustainability efforts to the geopolitical tensions between the US and China. Bo provides insights int…
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While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie…
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Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and rav…
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I talk to Bill Hornbaker, CEO of ACDi, a company that evolved from simple beginnings in PCB layout to an EMS powerhouse with three locations. My guest guides us through ACDi's strategic transformations, acquisitions, and a timely pivot to assembly services that heralded a new era of growth. You'll see the significance of each strategic move, from e…
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How does a small North African country like Tunisia stand out in the global EMS industry? Prepare to take a look behind the scenes of Tunisia's electronics manufacturing sector with Dieter Weiss of in4ma and Eric Miscoll of EMSNOW, as the EMS industry's favorite couple take to the road in their 4th tour. Dieter and Eric share stories and insights f…
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Join me as I chat with Xaver Feiner, Vice President Marketing & Sales, Zollner Elektronik AG and Sebastian Schaal, Founder and managing Director of Luminovo about their groundbreaking journey to streamline the EMS prototyping process. We explore how customer feedback drove the need for speed and agility in prototyping, and how Luminovo’s user-frien…
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Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer nigh…
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Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI …
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While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps goi…
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Unpack the future of talent in the electronics manufacturing services industry with insights from industry experts David Hernandez of IPC and Gustavo Sepulveda of Panasonic North America. And of course, plenty of views and comments from your host, EMSNOW publisher Eric Miscoll, and his forever curious and opinionated co-host Philip Stoten. Together…
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Explore the future of EMS with Carl Hung, CEO of Season Group, as he shares his own insights on engineering excellence and navigating the ever-changing landscape electronic manufacturing services. Learn about the strategic initiatives post-PyCom acquisition, including the groundbreaking F1 multi-connectivity module that's revolutionizing how engine…
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Discover the power of AI in revolutionizing engineering efficiency and accelerating NPI as I, Philip Stoten, sit down with the dynamic and talented Anna-Katrina Shedletsky, CEO and founder of Instrumental. Together, we explore how their groundbreaking technology is not just spotting manufacturing defects earlier but has also saved a massive 900 eng…
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A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please fo…
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It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and …
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In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big con…
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