show episodes
 
Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com
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As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues.
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Tys Cobb interviews today's most innovative business owners and marketers in Professional Services, diving deep into the marketing strategies, tactics and tools they are using to take their business to the next level. Each week will hone in on a particular area of marketing these businesses are implementing and exceeding in that is making them differentiate and stand out from their competitors, generate quality leads for the business, turn those leads into great customers, and create enthusi ...
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show series
 
Society 54 Co-Founder and Chief Strategy Officer Jill Huse is renowned as a trusted professional services advisor. Jill, a certified Business Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients. In addition to her work with Society 54, Jill is also co-fou…
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Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team…
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Rick Watson is the author of “A Firm Worth Building”, which helps professional businesses scale and thrive. He identifies a common problem advice professionals all seem to share. These business owners focus more on performing their professional specialty rather than what it takes to run the business well. Many professional firms, and experts in the…
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Rudhir Krishtel is an executive coach and facilitator working specifically with lawyers and the legal community. Rudhir works with clients on a range of issues, including: Career Strategy, Business Development, Building Leadership Skills, Navigating Workplace Relationships, and Diversity and Inclusion Challenges. He practiced law for 15 years as a …
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Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by E…
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Robert Ingalls is a recovering attorney, speaker, and the founder of LawPods, one of the first podcast marketing agencies for law firms. After the challenges of practicing law threatened to derail his career and mental health, he traded in his suit and tie for a shot at entrepreneurship. Struggling to generate interest from law firms in the early d…
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Daveeed Wagner is a Personal Branding Keynote Speaker, and the Founder of 1marketingidea, a Marketing Consulting Firm. Many individuals and businesses struggle to distinguish themselves amidst the digital noise. In an era marked by explosive technological advancements, the proliferation of AI, the rise of remote work, and the dominance of the gig e…
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Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage …
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Suzette Welling, holding the distinguished Certified Legal Manager (CLM)® designation, is the founder and President of Law Practice Edge. With a career spanning over two and a half decades in upper-tier law firm management, Suzette brings a wealth of expertise to the table. Her comprehensive understanding of law firm administrative functions encomp…
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Jonathan Porter-Whistman, who is the CEO of PerceptionPredict.ai and WhoHire.com, Jonathan has a deep knowledge of building and scaling businesses. His best-selling book, 'The Sales Boss', stands as a clear indicator of his expertise. Jonathan specializes in aiding clients in constructing efficient teams, tailored to their business’s unique require…
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**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspiratio…
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Scott Love believes that recruiting is a game, and he has been playing it ever since 1995. His recruiting firm, The Attorney Search Group, places attorneys in major markets with global law firms. From 2002 to 2016, Scott built and later sold one of the most trusted brands of recruiter training and development. Over 4,500 recruiting and staffing com…
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Rob Mosley is a managing partner and senior director of training and development for Next Level Exchange. He comes from MRINetwork, where he served as the chief learning officer, responsible for all training and sales development at more than 1,100 offices worldwide. Mosley’s knowledge of the search industry comes from 12 years with Merritt Hawkins…
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You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the…
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For over twenty years, Rich Bracken has been researching how businesses of all sizes and their teams rise and fall with various styles of leadership and employee engagement. Combining his experience as an award-winning salesperson, marketer, and client service expert with his passion for speaking, consulting, and coaching, he brings a unique and re…
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Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journ…
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In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distin…
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One of the world’s leading business thinkers, David’s forward-thinking ideas and bestselling books are changing how companies approach leadership, teamwork, and collaboration. A skilled researcher and inspiring communicator, Dr. David Burkus is the best-selling author of five books about business and leadership. His books have won multiple awards a…
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Eric is an accomplished marketing strategist with over 28 years of experience, currently serving as the President/CEO of Roux Advertising. His remarkable journey began with a Bachelor's degree in Advertising Communications and a minor in Marketing from Loyola University. Eric's insatiable curiosity and passion for the industry led him to earn an MB…
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Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadersh…
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Keynote speaker and leadership expert Waldo Waldman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo®. He teaches tactics on how to build trusting, revenue-producing relationships with employees, partners, and customers while sharing his experiences as a decorated fighter pilot and sales expert. A graduate of th…
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Dan Warburton specializes in enabling law firm partners and owners to free up their time and unleash their teams’ potential to dramatically increase their profits and, he has an extraordinary track record for doing so. From working with Dan, one of his US clients, a law firm partner reduced his work hours by over 50% and took his firm from being va…
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What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - http…
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Katherine is the founder of The Resourceful Lawyer and she works with lawyers and law firms who want to design and build more efficient and more profitable practices. Katherine blends the best of project management, human-centered design, and two decades of legal experience to tailor solutions for each of her law firm clients. She earned her law de…
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Ryan Estis has more than 20 years of experience as a top-performing sales professional and leader. As the former chief strategy officer for the McCann Worldgroup advertising agency NAS, he brings a fresh perspective to business events. As a keynote speaker, Ryan is known for his innovative ideas on leading change, improving sales effectiveness, and…
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Keynote speaker and sales expert Bob Marsh spent his career in sales and sales leadership. Bob has been a sales leader and CEO at two category-creating companies, has raised millions in venture capital, sold two companies, and has won and grown business from some of the top brands in the world. In addition to professional speaking, Bob is an active…
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Rachel Dealto is a communication and relatability expert, media personality, and speaker. She is the author of “relatable: How to Connect with Anyone Anywhere (Even if It Scares You)” (Simon & Schuster’s Tiller Press, Fall 2021). Rachel has appeared as a relationship expert on Lifetime’s Married at First Sight and TLC’s Kate+Date. Rachel DeAlto mai…
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As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
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Paul Epstein is a former high-level executive for multiple NFL and NBA teams, and a 2x bestselling author of The Power of Playing Offense and Better Decisions Faster. In 2022, he was named one of SUCCESS magazine’s top-thought leaders that get results — alongside names like Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. His work has b…
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This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…
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In this episode, Scott Love shares his seven-step daily motivation ritual, and how that can help you overcome adversity and build resilience muscles. Recover more quickly from disappointment by implementing the tactical action steps he shares in this episode. www.theplacementclub.com is the largest free community for intermediate and advanced-level…
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Back for round 2 on Business Solutionaries is our favorite neighbor, Courtney Bukowsky! Coco is a woman of many talents and is currently expanding her business empire one product and service at a time. We are thrilled to have her back to discuss her STAY Luggage Racks. These racks are anything but ordinary, and this episode is just the same. We cha…
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Jay Harrington and Tom Nixon produce the Thought Leadership Project Podcast: https://www.hcommunications.biz/thethoughtleadershipproject ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free de…
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Elizabeth Adams has been a lifelong creative. The daughter of two artists, Elizabeth was encouraged to be actively creating at an early age. In 2009, after losing her young daughter to a brain tumor, Elizabeth turned back to art as an outlet while moving through grief. This outlet transformed into Ex Voto Vintage Jewelry. With 3 storefronts and a t…
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This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…
  continue reading
 
Christopher R Jones, the founder of Authentic Leader, has over 30 years of leadership development and consultancy expertise across Fortune 500 companies in technology, associations, and HR sectors. Christopher's passion lies in transforming new managers into authentic leaders of high-performing teams. As an established speaker, coach, and workshop …
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Kara Reich has a passion for making women feel supported, glowy, and strong. For her that starts with skincare, she is the founder and CEO of Me Time Botanicals, an all-natural skincare line made right here in Charleston! Her products are game changers, and her new spa is worth the visit. Listen in to hear her inspiring story of entrepreneurship an…
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Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in t…
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Bio Dr. Theresa Larson, or “Dr. T” as she is affectionately known, is a leading expert and advocate for well-being and strength across both personal and professional domains. She is the founder of Movement Rx*, where she and her team help individuals and organizations optimize physical and mental health. In her work, she draws from her own experien…
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Glenn Poulos is the co-founder, vice president, and general manager of Gap Wireless Inc., a leading distributor for the mobile broadband wireless and test and measurement equipment markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help…
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Meet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthusiasm to the TankGirl team. She is passionate about learning …
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Aaron Gutowski is the Chief Sales Officer for Chief Outsiders, a consulting company that offers fractional part time chief sales officers and chief marketing officers. A senior technology, market research, and SaaS sales management leader, Aaron brings vertical market expertise in consumer, energy, financial, legal, medical devices, pharma, and tec…
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Chris Coca is the President of Strategic Sales Solutions, LLC, located in Frederick, MD, and has over 20 years of sales leadership experience across multiple industries for Fortune 500 and Mid-Size companies. As a licensed Sales Xceleration Advisor, Chris seeks to completely understand each client's unique challenges in order to design and implemen…
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Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back…
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Oscar Trimboli is an author, host of the Apple award-winning podcast Deep Listening and a sought-after keynote speaker. Along with the Deep Listening Ambassador Community, he is on a quest to create 100 million deep listeners in the workplace. Through his work with chairs, boards of directors, and executive teams, Oscar has experienced first-hand t…
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Maureen Zappala, a former NASA propulsion engineer (aka, “rocket scientist!”) and founder of High Altitude Strategies, is an award winning speaker, author and presentation skills coach. She works with high-performers to overcome the secret self-doubt of Impostor Syndrome so they can match their confidence to competence and have more influence. She …
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Isabel Ladd began her Interior Design career on a playdate. Her love for put-together spaces full of personality began in her own home and quickly grew into a successful design firm! With clients across the country and multiple incredible brand partnerships, Isabel has created a name for herself print by print. We loved catching up with her and dis…
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As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how …
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Brooke Lively is the CEO and Founder of Cathedral Capital. With expertise in growth management, creative problem solving, and profitability strategy, Brooke has been named ‘Top 25 Women to Watch,’ 2016 - 2020 Diversity Journal ‘Women Worth Watching’, and ‘Fort Worth’s 2016 CFO’s of the Year’. She is a highly regarded international speaker and the a…
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