Best Pure Commerce Podcasts (2024)

1
Insights from The Little Greene Paint Company's Digital Journey 25:38

18h ago25:38

25:38

Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also sh…

1
Enhancing Customer Loyalty Through Innovative Unboxing 26:23

4d ago26:23

26:23

In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, …

1
Optimizing Your E-commerce Site for 2024 and Beyond 21:00

11d ago21:00

21:00

ThomasBy Will Laurenson

1
How to Adapt as an Ecommerce Brand in 2024 29:33

21d ago29:33

29:33

In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of commun…

1
Inside Smol's Success: Sustainable Products and Smart Marketing 27:13

25d ago27:13

27:13

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engag…

1
Beyond Support: Unlocking Revenue Through Customer Experience 36:09

1M ago36:09

36:09

Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effect…

1
Quenching Thirst with Viral Marketing, The Liquid Death Strategy 27:52

1M ago27:52

27:52

Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwor…

1
Crafting a Mission-Driven Brand in Ecommerce 34:14

2M ago34:14

34:14

Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts a…

1
The Art of Ecommerce Tech Stack Optimization 32:59

2M ago32:59

32:59

Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or tech…

1
Harnessing Customer Feedback for Strategic Growth in Ecommerce 35:15

2M ago35:15

35:15

Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights f…

1
Unleashing Amazon's Full Potential for Your Ecommerc Brand 22:34

2M ago22:34

22:34

Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from opti…

1
Unpacking the Potential of TikTok Shop for Ecommerce 30:15

3M ago30:15

30:15

Key Insights & Quotes: 1. The Unmatched Potential of TikTok Shops: Insight: Jordan emphasizes the groundbreaking potential of TikTok shops in e-commerce, likening its impact to the rise of Amazon. Quote: "TikTok shops is the biggest opportunity since Amazon." Timestamp: 27:54.581 2. The Evolution of Influencer Marketing: Insight: Jordan discusses h…

1
Behind The Mic: Celebrating 200 Episodes 40:43

3M ago40:43

40:43

In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice …

1
Standing Out in a D2C World of Competition 33:04

3M ago33:04

33:04

Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing…

1
Transform Your Ecommerce Business with Video that Converts 26:41

3M ago26:41

26:41

Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear suc…

1
How Live Video Shopping is Changing the Ecommerce Game 32:22

3M ago32:22

32:22

Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is …

1
The Hidden Costs of Poor User Experience in Ecommerce 26:18

4M ago26:18

26:18

Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power…

1
The Role of Authenticity & Storytelling in ecommerce 31:38

4M ago31:38

31:38

Join us as Nigel Thomas shares his transformative journey from an accountant to an e-commerce guru, emphasizing creativity, storytelling, and community. Learn how overcoming personal challenges and adopting innovative marketing strategies can lead to unprecedented success in the e-commerce space.By Will Laurenson

1
Maximise Email's Potential by Focusing on the Click 28:05

4M ago28:05

28:05

Dive into the fascinating world of email and SMS marketing with Jimmy Kim, the visionary behind Sendlane. Discover how Jimmy transitioned from automotive sales to a digital entrepreneur, revolutionizing e-commerce communication. Learn the secrets behind leveraging customer clicks for targeted marketing campaigns and hear Jimmy's expert strategies f…

1
110: Free and untethered 1:03:58

5M ago1:03:58

1:03:58

Marc's post-acquisition support of PowerImporter is over, and he's running wild and free. Matt is setting out to submit Email Wonderful this week to the monday.com marketplace. The guys discuss pricing and how to keep it simple, and technical issues around CSS in emails. Mentions: dashdashHARD emailwonderful.com JudoHacker.com Marc's Twitter Matt's…

1
109: The right kind of rest 54:13

5M ago54:13

54:13

The guys are back! Matt is fighting with the HTML editor he's using for Email Wonderful, and is coming up with a go to market strategy. Marc is doing support according to his PowerImporter acquisition terms and they are coming to an end. Marc gives Matt his opinions on getting his app into the hands of his customers. Topics: Mentions: dashdashHARD …

1
108: Sometimes garbage is actually garbage 48:55

6M ago48:55

48:55

Marc's AI-powered domain buying bot is drawing to a close. Matt is gaining momentum with his product EmailWonderful and is onboarding beta users! The guys talk through Matt's go-to-market plan and tips and tricks for getting potential clients on the phone. Mentions: dashdashHARD emailwonderful.com JudoHacker.com Marc's Twitter Matt's Twitter…

1
Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 37:56

6M ago37:56

37:56

In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversa…

1
How to know What Works & What Doesn't Work for your Shopify Store 37:11

6M ago37:11

37:11

In this episode of the podcast we're joined by Trina Moitra, Head of Growth at Convert, an A/B testing & experimentation platform. We explored how brands can identify what works and what doesn't work for their brand, and how to pinpoint those unique selling points that really resonate with your audience.…

1
107: Finding early traction 55:24

6M ago55:24

55:24

Matt has found early traction in the monday.com ecosystem and is building a quick MVP for a niche problem to solve. Marc is building an AI bot to buy expired domain names to feed his addiction. Topics: Finding business problems to solve on Upwork How to win Upwork jobs with a brand new account... with this one trick Using LLMs and GPT as an intelli…

1
Demystifying Conversion Rate Optimization 39:11

7M ago39:11

39:11

In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address …

1
The Art of Understanding Customer Behavior: Leveraging Behavioral Analytics for CRO 49:50

7M ago49:50

49:50

In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in…

1
106: A purely creative act 59:48

7M ago59:48

59:48

Marc is hacking on new technology, but building in public is killing his creativity. Matt is having a lot of fun playing in the monday.com marketplace and learning about Zapier and make.com. The guys discuss creativity and how to just enjoy hacking and how to think through problems we see in the world. Mentions: dashdashHARD JudoHacker.com Marc's T…

1
Unleashing the Power of Review Mining for Conversion Optimization 40:45

7M ago40:45

40:45

In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review …

1
105: Where commerce happens 34:59

7M ago34:59

34:59

Matt has hit a wall with his render blog and talks it out with Marc. What is the next bet he should make? Mentions: MemberRow dashdashHARD Marc's Twitter Matt's TwitterBy Marc LG and Matt Gale

1
The Power of Data-Driven Design 37:43

7M ago37:43

37:43

Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user exp…

1
104: PowerImporter ACQUIRED 46:31

7M ago46:31

46:31

It's all about Marc this week because he has sold PowerImporter! This is the story and some highlights Mentions: (One more backlink!) PowerImporter MemberRow dashdashHARD Marc's Twitter Matt's TwitterBy Marc LG and Matt Gale

1
Maximizing ROI with Conversion Rate Optimization 39:51

8M ago39:51

39:51

Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach.…

1
Leveraging Customer Feedback for Improved Conversion Rates 49:46

8M ago49:46

49:46

In this episode, we welcome Tracy Laranjo, an expert in harnessing the voice of the customer. We discuss the importance of customer feedback, customer service, and how it can improve business strategies. Tracy shares her expertise in conversion optimization and experimentation, emphasizing the value of customer reviews, support tickets, and surveys…

1
103: Matt gets users, Marc goes serverless 1:05:08

8M ago1:05:08

1:05:08

Matt's momentum journey continues- he has published his free tool and has users! Matt has goal related questions for Marc about how to get stuff done outside of work. Marc is doing a deep dive into serverless and he and Matt have a long conversation about it. Mentions: PowerImporter MemberRow dashdashHARD Marc's Twitter Matt's Twitter…

1
Optimizing Conversion Rates: The Role of Research and Problem-Solution Alignment 43:04

8M ago43:04

43:04

Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability st…

1
Unlocking Success: The Role of Processes in CRO 52:12

8M ago52:12

52:12

In this episode, Simon Girardin discusses the importance of processes in conversion rate optimization (CRO). He emphasizes the value of strategic testing and a well-structured process to achieve the best results. The conversation covers improving customer conversion rates, building a delightful customer experience, and streamlining the CRO process …

1
102: Rebuilding the right muscles 56:15

8M ago56:15

56:15

Marc is having a tough time with his shipping muscles after being disappointed with his performance with a recent hackathon. Matt is making good headway on his render blog. The guys discuss dealing with discomfort, and working the right muscles to ship in public and how do decide where experiments should take us when deciding to invest time into th…

1
The Learning Opportunity in Every Test: Continuous Improvement in E-commerce 34:21

8M ago34:21

34:21

In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emph…

1
Unleashing the Potential of CRO: Insights for E-commerce Success 47:09

9M ago47:09

47:09

Discover the secrets to improving your e-commerce conversion rates in this engaging podcast episode. Join Will Laurenson and CRO expert Matt Scaysbrook as he shares valuable insights and practical tips on how to optimize your website, increase customer lifetime value, and boost your bottom line. Don't miss out on this opportunity to learn from the …

1
101: Keeping momentum and keeping books 58:01

9M ago58:01

58:01

Matt has lots of momentum on his new blog about render.com and is publishing articles with a goal of shipping a free product. Marc has taken control of the financials of his company and is doing his own books, and is finding it fun. The guys talk about financial operations when doing business, difficulties with it and an idea Matt has around bookke…

1
Growing an Ecommerce Brand through Restrictions & Challenges 40:44

9M ago40:44

40:44

Discover the challenges and rewards of selling CBD products in this insightful podcast. Learn how Batch has overcome advertising restrictions through creative marketing strategies, while prioritizing transparency and community-building. Gain valuable insights into the CBD market and find out how collaboration can lead to success. Don't miss this op…

1
Maximising Sales through the Power of eCommerce Collaboration 36:47

9M ago36:47

36:47

In this episode, David Perry discusses the innovative transformation of drop shipping in e-commerce, highlighting the benefits of collaboration and the potential for influencers to build their own brands. He shares success stories of brands using Carro and emphasizes the opportunities for growth in the e-commerce space. The conversation also touche…

1
100: We are so back! 47:09

9M ago47:09

47:09

Matt and Marc are BACK for episode 100 after taking the summer off of recording. Marc has been relaxing, camping, and hanging with his family. Matt has been freelancing after a tragic water spill and hacking on an ecommerce AI product. The guys discuss Rob Walling's stair-step approach and if Matt should try his hand at blogging and learning to dri…

1
From 6 to 9 Figures: The Strategies & Pitfalls of scaling an eCommerce brand 45:51

9M ago45:51

45:51

Discover the strategies, pitfalls, and nuances of scaling e-commerce brands from six to nine figures in this insightful podcast episode. Industry experts Blake Pinsker and Torii Rowe share their experiences and advice on digital marketing, data-driven decision-making, and key metrics for growth. From understanding product-market fit to expanding th…

1
Unlocking Customer Lifetime Value with Olly Richards 43:22

10M ago43:22

43:22

In this episode, Olly Richards shares his unique approach to marketing and sales in the language learning industry. He discusses the importance of branding, offering valuable products, and nurturing long-term relationships with customers through content marketing. Discover how to create a strong brand and engage customers through storytelling. Don'…

1
Maximizing Conversions and Average Order Value through Funnel Optimization 48:39

10M ago48:39

48:39

Want to learn how funnels can boost conversion rates for direct-to-consumer brands? Join the conversation as we welcome Ethan Denney, CEO of Convert Flow. We discuss the power of personalized recommendations, quizzes, and incentives to increase average order values. Discover how funnels can make standard websites redundant for acquisition purposes …

1
From TikTok Frustration to Fashion Success 34:55

10M ago34:55

34:55

Kristian HansenBy Will Laurenson

1
Common Mistakes Brands Make with Shopify Websites 47:27

10M ago47:27

47:27

In this episode, Will Laurenson welcomes Shopify expert Kurt Elster to discuss the importance of themes in e-commerce websites. They cover common mistakes brands make with their Shopify websites and recommend useful apps for improving customer experience. The conversation includes tips on creating a well-designed main menu, the significance of cont…

1
Mastering Programmatic Media Buying: Tips for Precision Audience Targeting 39:56

11M ago39:56

39:56

In this Episode, Mary Ann Pruitt, CEO at Mosaic Media, discusses the power of programmatic media buying and audience targeting. Learn how brands can reach specific audiences with precision and the importance of individual persona targeting. Discover the value of testing different markets and demographics to find the perfect customer for your brand.…

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